This document contains engagement metrics for SCA Digital across social media, on demand audio, and mobile platforms for the period of July to September 2014. It includes data on SCA's social media presence on Facebook, demographics for their radio networks on Facebook, YouTube subscribers and video views. It also has statistics on live radio streaming, audio on demand downloads, and premium video views. Lastly, it shows data on smartphone apps and mobile active users. A disclaimer notes that the social data is not currently domestic and any comments or claims regarding the data should be directed to the specified contact.

1. JULY - SEPTEMBER
2014

2. SCA DIGITAL – ENGAGEMENT METRICS
SOCIAL
Slide 4 SCA’s Social Media Engagement
Slide 5 Social Radio Stats
Slide 6 Engagement Volume on Facebook - Radio Companies
Slide 7 TOP 20 Metro Radio Stations on Facebook
Slide 8 Social Broadcast Stats
Slide 9 Engagement Volume on Facebook - Broadcast
Slide 10 Engagement Volume on Facebook - Media
Slide 11 SCA Facebook Demographics
Slide 12 Today Network Facebook Demographics
Slide 13 Triple M Network Facebook Demographics
Slide 14 % Cume Share of Facebook Native Video
Slide 15 % Cume Share of Instagram
Slide 16 % Cume Share of YouTyube – Subscribers
Slide 17 YouTube Video Views
ON DEMAND AUDIO & PREMIUM VIDEO
Slide 19 Live Broadcast Radio Simulcast Streaming
Slide 20 Audio on Demand
Slide 21 Premium Video
MOBILE ENGAGEMENT
Slide 23 Smartphone Apps
Slide 24 SCA Mobile Active Users

3. SOCIAL
JULY – SEPTEMBER 2014

18. ON DEMAND AUDIO &
PREMIUM VIDEO
JULY – SEPTEMBER 2014

22. MOBILE
JULY – SEPTEMBER 2014

25. The Social data is collated using the public terms of the respective network public APIs and terms of
service. The Social Data is not currently domestic. This will be amended if and when possible.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misrepresentation should be addressed
to clive.dickens@sca.com.au