Sap innovation forum istanbul 2012

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The document summarizes SAP's performance in 2012, including a 25% increase in software revenue, 160 million euros in SAP HANA revenue, and adding 15 million cloud customers. It then discusses SAP Turkey's 2012 strategy of focusing on five market categories: applications, analytics, mobile, technology & database, and cloud. The event was the Analytics & Innovation Forum '12, with speakers from SAP, Sybase, and Turkiye Is Bankasi.

Technology Business

ANALYTICS & INNOVATION FORUM '12

Daniel Holz
Managing Director
SAP Türkiye

Software Revenue SAP HANA Cloud Customers

+25% 160m€ +15m users

SAP Global

New Customers Technology Revenue Expand Ecosystem

+%66 +80% +44%

SAP Türkiye

2012 STRATEGY
FIVE MARKET CATEGORIES

TECHNOLOGY
APPLICATIONS ANALYTICS MOBILE
& DATABASE
CLOUD

HANA

SERVICES

ANALYTICS & INNOVATION FORUM '12

#isteoan

Timo Elliott Irfan Khan
Strategic Marketing CTO
SAP Sybase

Hakan Aran
Genel Müdür Yardımcısı

YILIN İŞ ZEKASI PROJESİ ÖDÜLÜ 2011

ANALYTICS & INNOVATION FORUM '12

#isteoan

Uğur Candan Timo Elliott Irfan Khan Hakan Aran
COO Strategic Marketing CTO Genel Müdür Yrd.
SAP Türkiye SAP Sybase Türkiye İş Bankası

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