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The New SAP
SAP’s In-Memory Innovation
Anders Heimer & Niklas Packendorff
The New SAP
Join us in our world-changing journey
April 2013
We need to rethink the future.
Big Data Smart Devices
Predictive
Real Time
Cloud
Social Media
Consumerization of IT
Mobility
Networked Business
Join us in our world-changing journey.
We‟re living in a world of change…
Worklife Integration
Join us in our world-changing journey.
SAP helps a better-run world through improved …
… Innovation
More Mobile than People
1 Billion People
15 Billion Devices
Networked Companies
Middle Class - 2B to 5B
Data doubling every 18 m
… Productivity
Processes
Standardize
Automation
Globalization
Consolidate
Lean
better-run
world
© 2011 SAP AG. All rights reserved. 5
BIG DATA
REAL TIME
PREDICTIVE
Complex
Analysis
Latency
Tailored Made...in Real Time
INNOVATION:
• NEW PRODUCTS
• NEW BUSINESS MODELS
• NEW SERVICES
• NEW DIMENSIONS
• NEW ...
© 2013 SAP AG. All rights reserved. 11
Top 10 Business Priorities Top 10 Technology Priorities
1. Increasing enterprise growth 1. Analytics and business intelligence
2. Delivering operational results 2. Mobile technologies
3. Reducing enterprise costs 3. Cloud computing (SaaS, IaaS, PaaS)
4. Attracting and retaining new customers 4. Collaboration technologies
5. Improving IT applications and infrastructure 5. Legacy modernization
6. Creating new products and services 6. IT management
7. Improving efficiency 7. CRM
8. Attracting and retaining the workforce 8. Virtualization
9. Implementing analytics and big data 9. Security
10. Expanding into new markets and geos 10. ERP Applications
Top business and technology priorities
Source:Gartner 2013
Broaden the
Analytical
footprint
Extending
leadership in
Applications
Strengthening
leadership in
Mobile
Transform the
way we store,
manage, and
access data
Becoming a
profitable Cloud
leader
Applications MobileAnalytics CloudDatabase and
Technology
Powered by SAP HANA
A completely re-imagined, modern platform for real-time business
Join us in our world-changing journey.
Solutions across 5 market categories.
© 2012 SAP AG. All rights reserved. 13
SAP’s In-Memory Data Management innovation
Providing real-time platform for enterprise applications
Vision to Reality: A common Database Approach for OLTP
and OLAP Using an In-Memory Column Database
Hasso Plattner
Transact Analyze Accelerate
Transactions + Analysis
directly in-memory
VS
© 2013 SAP AG. All rights reserved. 14Customer
Transaction
Engine
Legacy DB: SAP HANA Platform:
Transaction
Engine
Where Should I Spend My Next Dollar/Euro?
SAP HANA or a Legacy DB
How Does All This Impact The Business Suite?
SAP Business Suite
© 2013 SAP AG. All rights reserved. 15Customer
Transaction
Engine
Legacy DB: SAP HANA Platform:
Transaction
Engine
Where Should I Spend My Next Dollar/Euro?
SAP HANA or a Legacy DB
Analytic
Engine
Predictive
Engine
Text
Engine
How Does All This Impact The Business Suite?
SAP Business Suite
Legacy
DB
Our customers want
to expand and
innovate
But limited
capability stifles
innovation & growth
Real Time?
Transaction
Engine
Dimensional
Engine
© 2011 SAP AG. All rights reserved. 16
Accelerates core business processes
Enhances performance through In-memory computations
Push down of
calculation to database
On the fly
extensibility
On the fly of
aggregation
Calculation
Traditional DB
Calculation
SAP HANA
Application
Layer
Database
Layer
Vodafone McLaren Mercedes & HANA
© 2013 SAP AG. All rights reserved. 18
Real-Time Analytics of Telemetry Data
120+ sensors per race car
one thousand
simulations a minute
during a race
Real –time visualization of
10kHz sensor readings
(10000/s) and 4Mbits/s data
speed
Real-time race
prediction & Strategy
Simulations
Detect in real-time
and avoid the
“preventable
retirement”
© 2013 SAP AG. All rights reserved. 19
BIG DATA: 30 years
of Historical Data Car & Driver Performance Analysis
Car & driver
performance
optimization over
multiple tracks &
seasons
Models and
simulations can
be used to work
out “what
would” have
happened
better predicting
the life and
boundaries of
components to
optimizing setups
& car design
Data Analytics
speed up by
factor 14,000
© 2013 SAP AG. All rights reserved. 20This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice.
This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement
Real-Time Analysis
Live Race Dashboard
Make race-time decisions
Real-time Feed
Car Analytics
System status
VIP Experience
Follow the action live
Race Analytics
Compare drivers and improve
Telemetry
SAP HANA
Visual EnterpriseSAP Dashboards Visual IntelligenceMobile BI
Car Performance
The best setup, tires, fuel management
Predictive
3D Exploration
See the parts
Demo Concepts
WIDESCREEN PRESENTATION
SERGIO PEREZ
Live Race Dashboard
© 2012 SAP AG. All rights reserved. 22
Extend your analytics capabilities where you want to be…
Sense & Respond Predict & Act
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Generic
Predictive
Analytics
Predictive
Modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best that
could happen?
CompetitiveAdvantage
Analytics Maturity
The key is unlocking data to move decision making from sense & respond to predict & act
© 2012 SAP AG. All rights reserved. 23
Reporting Discovery and AnalysisDashboards and Apps
 Deliver engaging information
to users where they need it
 Track key performance
indicators and summary data
 Build custom experiences so
users get what they need
quickly
 Securely distribute information
across your organization
 Answer related questions by
interacting with pre-defined
reports
 Build printable reports for
operational efficiency
 Discover areas to optimize
your business
 Adapt data to business needs
 Tell your story with beautiful
visualizations
Discover. Predict. Create.Build Engaging ExperiencesDistribute Information
Enterprise wide SAP Business Intelligence
© 2013 SAP AG. All rights reserved. 24
Discover, predict & create self-service BI
SAP Visual Intelligence
www.sap.com/visualintelligence
© 2012 SAP AG. All rights reserved. 25
Customer examples
… and outcomes they achieved with SAP HANA
21 M
customers targeted for
personalized offers
Real-time
customer
analysis
Business
warehouse on
SAP HANA
10
Days to go live on BW
powered by SAP HANA
Innovative use
cases not
seen before
Real-time
financial
analysis
€500 K
In open orders found
within the 1st week
Genome sequencing and
drug discovery
∞
“The future is already here
– it's just not evenly distributed”
William Gibson
The Economist, December 4, 2003
TACK FÖR OSS !
Business
Applications are
getting faster
Shorter
development time
for analytics with
in-memory
Länkar till mer information
Mer om SAP HANA
http://www.saphana.com/welcome Välj “Try” för att
se exempel med HANA
McLaren
Youtube Visar delar av McLaren demo, mm
Visual Intelligence
Visual Intelligence 30-day Trial Ladda ner en egen
testversion av Visual Intelligence
Predictive Analysis
Testa och se själv under Try på SAP HANA
SAP BI Mobile
https://itunes.apple.com/se/app/sap-
businessobjects-mobile/id441208302?mt=8#
(om inte denna länk fungerar, på iTunes söker du
efter SAP BI Mobile och BI Explorer)

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SAP HANA McLaren Innovation

  • 1. The New SAP SAP’s In-Memory Innovation Anders Heimer & Niklas Packendorff
  • 2. The New SAP Join us in our world-changing journey April 2013
  • 3. We need to rethink the future. Big Data Smart Devices Predictive Real Time Cloud Social Media Consumerization of IT Mobility Networked Business Join us in our world-changing journey. We‟re living in a world of change… Worklife Integration
  • 4. Join us in our world-changing journey. SAP helps a better-run world through improved … … Innovation More Mobile than People 1 Billion People 15 Billion Devices Networked Companies Middle Class - 2B to 5B Data doubling every 18 m … Productivity Processes Standardize Automation Globalization Consolidate Lean better-run world
  • 5. © 2011 SAP AG. All rights reserved. 5 BIG DATA REAL TIME PREDICTIVE
  • 6.
  • 10. INNOVATION: • NEW PRODUCTS • NEW BUSINESS MODELS • NEW SERVICES • NEW DIMENSIONS • NEW ...
  • 11. © 2013 SAP AG. All rights reserved. 11 Top 10 Business Priorities Top 10 Technology Priorities 1. Increasing enterprise growth 1. Analytics and business intelligence 2. Delivering operational results 2. Mobile technologies 3. Reducing enterprise costs 3. Cloud computing (SaaS, IaaS, PaaS) 4. Attracting and retaining new customers 4. Collaboration technologies 5. Improving IT applications and infrastructure 5. Legacy modernization 6. Creating new products and services 6. IT management 7. Improving efficiency 7. CRM 8. Attracting and retaining the workforce 8. Virtualization 9. Implementing analytics and big data 9. Security 10. Expanding into new markets and geos 10. ERP Applications Top business and technology priorities Source:Gartner 2013
  • 12. Broaden the Analytical footprint Extending leadership in Applications Strengthening leadership in Mobile Transform the way we store, manage, and access data Becoming a profitable Cloud leader Applications MobileAnalytics CloudDatabase and Technology Powered by SAP HANA A completely re-imagined, modern platform for real-time business Join us in our world-changing journey. Solutions across 5 market categories.
  • 13. © 2012 SAP AG. All rights reserved. 13 SAP’s In-Memory Data Management innovation Providing real-time platform for enterprise applications Vision to Reality: A common Database Approach for OLTP and OLAP Using an In-Memory Column Database Hasso Plattner Transact Analyze Accelerate Transactions + Analysis directly in-memory VS
  • 14. © 2013 SAP AG. All rights reserved. 14Customer Transaction Engine Legacy DB: SAP HANA Platform: Transaction Engine Where Should I Spend My Next Dollar/Euro? SAP HANA or a Legacy DB How Does All This Impact The Business Suite? SAP Business Suite
  • 15. © 2013 SAP AG. All rights reserved. 15Customer Transaction Engine Legacy DB: SAP HANA Platform: Transaction Engine Where Should I Spend My Next Dollar/Euro? SAP HANA or a Legacy DB Analytic Engine Predictive Engine Text Engine How Does All This Impact The Business Suite? SAP Business Suite Legacy DB Our customers want to expand and innovate But limited capability stifles innovation & growth Real Time? Transaction Engine Dimensional Engine
  • 16. © 2011 SAP AG. All rights reserved. 16 Accelerates core business processes Enhances performance through In-memory computations Push down of calculation to database On the fly extensibility On the fly of aggregation Calculation Traditional DB Calculation SAP HANA Application Layer Database Layer
  • 18. © 2013 SAP AG. All rights reserved. 18 Real-Time Analytics of Telemetry Data 120+ sensors per race car one thousand simulations a minute during a race Real –time visualization of 10kHz sensor readings (10000/s) and 4Mbits/s data speed Real-time race prediction & Strategy Simulations Detect in real-time and avoid the “preventable retirement”
  • 19. © 2013 SAP AG. All rights reserved. 19 BIG DATA: 30 years of Historical Data Car & Driver Performance Analysis Car & driver performance optimization over multiple tracks & seasons Models and simulations can be used to work out “what would” have happened better predicting the life and boundaries of components to optimizing setups & car design Data Analytics speed up by factor 14,000
  • 20. © 2013 SAP AG. All rights reserved. 20This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Real-Time Analysis Live Race Dashboard Make race-time decisions Real-time Feed Car Analytics System status VIP Experience Follow the action live Race Analytics Compare drivers and improve Telemetry SAP HANA Visual EnterpriseSAP Dashboards Visual IntelligenceMobile BI Car Performance The best setup, tires, fuel management Predictive 3D Exploration See the parts Demo Concepts
  • 22. © 2012 SAP AG. All rights reserved. 22 Extend your analytics capabilities where you want to be… Sense & Respond Predict & Act Raw Data Cleaned Data Standard Reports Ad Hoc Reports & OLAP Generic Predictive Analytics Predictive Modeling Optimization What happened? Why did it happen? What will happen? What is the best that could happen? CompetitiveAdvantage Analytics Maturity The key is unlocking data to move decision making from sense & respond to predict & act
  • 23. © 2012 SAP AG. All rights reserved. 23 Reporting Discovery and AnalysisDashboards and Apps  Deliver engaging information to users where they need it  Track key performance indicators and summary data  Build custom experiences so users get what they need quickly  Securely distribute information across your organization  Answer related questions by interacting with pre-defined reports  Build printable reports for operational efficiency  Discover areas to optimize your business  Adapt data to business needs  Tell your story with beautiful visualizations Discover. Predict. Create.Build Engaging ExperiencesDistribute Information Enterprise wide SAP Business Intelligence
  • 24. © 2013 SAP AG. All rights reserved. 24 Discover, predict & create self-service BI SAP Visual Intelligence www.sap.com/visualintelligence
  • 25. © 2012 SAP AG. All rights reserved. 25 Customer examples … and outcomes they achieved with SAP HANA 21 M customers targeted for personalized offers Real-time customer analysis Business warehouse on SAP HANA 10 Days to go live on BW powered by SAP HANA Innovative use cases not seen before Real-time financial analysis €500 K In open orders found within the 1st week Genome sequencing and drug discovery ∞
  • 26. “The future is already here – it's just not evenly distributed” William Gibson The Economist, December 4, 2003
  • 29. Länkar till mer information Mer om SAP HANA http://www.saphana.com/welcome Välj “Try” för att se exempel med HANA McLaren Youtube Visar delar av McLaren demo, mm Visual Intelligence Visual Intelligence 30-day Trial Ladda ner en egen testversion av Visual Intelligence Predictive Analysis Testa och se själv under Try på SAP HANA SAP BI Mobile https://itunes.apple.com/se/app/sap- businessobjects-mobile/id441208302?mt=8# (om inte denna länk fungerar, på iTunes söker du efter SAP BI Mobile och BI Explorer)