1) Current database management systems (DBMS) vendors take a "one size fits all" approach that is no longer suitable for different data and usage types.
2) Specialized architectures can outperform general-purpose row-oriented DBMSs by over 50 times in domains like data warehousing and online transaction processing (OLTP).
3) The DBMS market will likely transition over the next decade from "one size fits all" systems to specialized architectures tailored for individual domains like analytics, OLTP, scientific data, and streaming data. This will challenge traditional DBMS vendors.