Sales promotion By-Sanjeev (RAU, Pusa)
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This document discusses sales promotion, including its objectives, types, techniques, advantages, and differences from advertising. The objectives of sales promotion are to introduce new products, attract customers, increase sales during slow periods, create brand awareness, and improve public image. The two main types are consumer sales promotion which informs and educates consumers, and dealer sales promotion which helps dealers improve effectiveness. Common techniques include samples, coupons, sales premiums, prizes, sweepstakes, clearance sales, and buy one get one offers. Advantages are increased buying confidence and sales, while disadvantages include potential damage to brand image over long periods.
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Sales promotion
The document discusses various sales promotion techniques used to encourage consumers and trade partners to buy more or buy now. It covers common types of consumer promotions like coupons, bonus packs, and sampling as well as trade promotions that encourage retailers to stock more inventory. The document emphasizes that the goal of any sales promotion should be to drive temporary increases in sales and reinforce brand loyalty over the long run. It also cautions that overreliance on promotions can erode brand value if not implemented properly.
Sales promotion
The document discusses various types of sales promotion techniques used to stimulate immediate sales. It describes consumer sales promotion, trade sales promotion, and sales-force sales promotion. Some specific techniques mentioned include discounts, buy one get one offers, combo offers, display allowances, product demonstrations, product bundling, loyalty programs, and private labels. The objectives of these various sales promotion techniques are to increase sales, retain and increase customers, build relationships, and motivate salespeople and trade partners.
Sales Promotion
Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
Sales Promotion
Sales promotion uses short-term incentives to stimulate faster or greater consumer purchases. It aims to produce high short-term sales responses and attract deal-prone customers by offering promotions. While advertising yields slower responses, sales promotion is more measurable and effective at attracting customers open to switching brands for deals. Major decisions in sales promotion include establishing objectives and selecting promotional tools, which can be consumer incentives like coupons, trade incentives for businesses, or public relations events to influence target groups.
Sales promotion
Sales promotion is a collection of marketing incentives used to stimulate quicker or greater purchase of particular products or services. It includes both consumer promotion tools like coupons, samples, and premiums as well as trade promotion tools given to retailers like price discounts and free goods. The objectives of sales promotion are to create long-term retailer relationships, attract new customers, reward loyal customers, increase repurchase rates, and attract brand switchers. Sales promotion differs from advertising in that it involves immediate incentives, has a short-term focus, is less expensive, and aims to directly increase sales. Major decisions in developing a sales promotion program include setting objectives, selecting appropriate promotion tools, developing the program, and evaluating its results.
L12 sales promotion
The document discusses sales promotion, which provides incentives for customers to purchase products. It defines sales promotion as short-term incentives that encourage purchase. Sales promotion objectives include increasing sales, attracting new customers, and motivating dealers. There are two main types - consumer promotion which targets end customers, and trade promotion which incentivizes retailers and dealers to stock and sell a brand. Common forms of both include discounts, coupons, rebates, and allowances.
Sales Promotion in Retailing
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
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Sales promotion
The document discusses various sales promotion techniques used to encourage consumers and trade partners to buy more or buy now. It covers common types of consumer promotions like coupons, bonus packs, and sampling as well as trade promotions that encourage retailers to stock more inventory. The document emphasizes that the goal of any sales promotion should be to drive temporary increases in sales and reinforce brand loyalty over the long run. It also cautions that overreliance on promotions can erode brand value if not implemented properly.
Sales promotion
The document discusses various types of sales promotion techniques used to stimulate immediate sales. It describes consumer sales promotion, trade sales promotion, and sales-force sales promotion. Some specific techniques mentioned include discounts, buy one get one offers, combo offers, display allowances, product demonstrations, product bundling, loyalty programs, and private labels. The objectives of these various sales promotion techniques are to increase sales, retain and increase customers, build relationships, and motivate salespeople and trade partners.
Sales Promotion
Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
Sales Promotion
Sales promotion uses short-term incentives to stimulate faster or greater consumer purchases. It aims to produce high short-term sales responses and attract deal-prone customers by offering promotions. While advertising yields slower responses, sales promotion is more measurable and effective at attracting customers open to switching brands for deals. Major decisions in sales promotion include establishing objectives and selecting promotional tools, which can be consumer incentives like coupons, trade incentives for businesses, or public relations events to influence target groups.
Sales promotion
Sales promotion is a collection of marketing incentives used to stimulate quicker or greater purchase of particular products or services. It includes both consumer promotion tools like coupons, samples, and premiums as well as trade promotion tools given to retailers like price discounts and free goods. The objectives of sales promotion are to create long-term retailer relationships, attract new customers, reward loyal customers, increase repurchase rates, and attract brand switchers. Sales promotion differs from advertising in that it involves immediate incentives, has a short-term focus, is less expensive, and aims to directly increase sales. Major decisions in developing a sales promotion program include setting objectives, selecting appropriate promotion tools, developing the program, and evaluating its results.
L12 sales promotion
The document discusses sales promotion, which provides incentives for customers to purchase products. It defines sales promotion as short-term incentives that encourage purchase. Sales promotion objectives include increasing sales, attracting new customers, and motivating dealers. There are two main types - consumer promotion which targets end customers, and trade promotion which incentivizes retailers and dealers to stock and sell a brand. Common forms of both include discounts, coupons, rebates, and allowances.
Sales Promotion in Retailing
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
Sales promotion analysis
This document discusses various sales promotion strategies used by companies like Samsung, LG Electronics, Pepsodent, Kwality Walls, Parle-G, and Britannia. It provides details of specific promotions run by these companies, including promotion titles, time durations, schemes offered, prizes given, objectives of the promotions, and results achieved. Some of the promotions discussed are Samsung's "Phod Ke Dekho" and "Phir se Phod Ke Dekho" offers, LG's "5000 Crore Achievement Bash", Pepsodent's "Insurance for Dental Care", Kwality Wall's "Ek Din Ka Raja", Parle-G's "My Dream Come True"
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Consumer promotion tools
This document defines sales promotion and consumer promotion tools. It discusses various types of consumer promotion tools including samples, coupons, cash refund offers, frequency programs, price packs, premiums, free trials, product warranties, tie-in promotions, patronage awards, point-of-purchase displays, cross-promotions, and prizes. Examples are provided for each type of consumer promotion tool. The document also discusses factors to consider when selecting consumer promotion tools such as market type, sales objectives, and competitive conditions.
Promotion and other tools
The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
Sales Promotion
Sales promotion is a promotional mix technique that uses consumer and trade promotions to boost sales. Examples of consumer sales promotions include contests, coupons, loyalty programs, cents-off deals, price-pack deals, and free-standing newspaper inserts with coupons; trade sales promotions target retailers and wholesalers with techniques like loss leaders and point-of-purchase displays. The document outlines different consumer sales promotion techniques like loyalty reward programs, cents-off deals, price-pack deals, coupons, and free-standing coupon inserts in newspapers.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Sales Force and Promotion
This document discusses sales promotion and marketing management. It outlines internal and external factors that contribute to rapid growth in sales promotion, such as increased competition and price-oriented consumers. The purposes of sales promotion are to attract new customers, reward loyal customers, and increase repurchase rates. Major decisions in developing a sales promotion program include selecting tools, setting objectives, implementing and controlling the program, developing the program, and pre-testing and evaluating it. Consumer and trade promotion tools are described, such as coupons, premiums, and price discounts. The goals of trade promotion tools are to increase brand carrying and sales.
Chapter 6 planning and promotion (sales promo technique)
The document discusses various sales promotion techniques including discount coupons, price discounts, contests, gifts, samples, and loyalty reward programs. Discount coupons are designed for print advertisements and allow customers to claim savings. Price discounts let customers buy products at a lower price. Contests offer prizes for customers who complete contest forms. Gifts are offered for purchases over a certain value. Samples provide small amounts of products free. Loyalty programs encourage repeat purchases by offering points that can be redeemed for gifts or discounts.
Managing sales promotion and pr
This document discusses sales promotion and public relations. It defines sales promotion as a range of tactical marketing techniques designed to add value to a product and achieve sales objectives. Some common sales promotion techniques mentioned include money-off vouchers, buy one get one free offers, and in-store sampling. Public relations aims to establish goodwill between an organization and its publics through planned communication. It discusses the roles, objectives, and functions of public relations programs.
Sales promotion
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Sales promotion ppt
This document discusses sales promotion techniques. It begins by defining sales promotion as marketing activities other than advertising, personal selling, and publicity that are used to boost sales. Some common sales promotion tools include free samples, coupons, discounts, and premium offers. These tools are used by manufacturers, distributors, retailers, and non-profits to target final buyers and achieve objectives like introducing new products or maintaining existing customers. Popular techniques discussed include free samples, trading stamps, coupons, premium offers, contests, and exhibitions. The document also provides examples of how some of these techniques work.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Sales Promotion & Marketing Sales
This document discusses marketing and sales positions within a company. It begins by outlining senior management roles like Vice President of Marketing and Sales and Director roles. It then describes mid-management positions such as Marketing and Sales Manager. Professional roles are also defined, including Assistant Marketing Manager and Sales Consultant. Finally, entry-level and support positions are outlined, such as Sales Assistant and Marketing Administrator. The document provides descriptions of the responsibilities for each of these marketing and sales roles.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
Trends and future of sales promotion
The document discusses the concept, objectives, methods, trends and future of sales promotion. It defines sales promotion as activities that directly or indirectly motivate customers to purchase products. Some common methods mentioned include discounts, gifts, contests and coupons. The objectives are to induce new buyers, attract customers, increase sales during slow seasons, and help companies remain competitive. Emerging trends discussed are multi-dwelling unit activities, promotional samples during religious occasions, cinema slides, retailer tie-ups, and canopy displays. The future of sales promotion will depend on creative strategies, changing consumer expectations, and adaptation to new media.
Chapter 15 sales promotion (Marketing)
This document defines sales promotion as short-term incentives used to encourage immediate purchase or sales of a product. It discusses how sales promotion consists of marketing activities that try to stimulate quick buyer action or immediate sales. The document outlines various objectives of sales promotion including attracting new customers, rewarding loyal customers, and increasing occasional users. It also discusses tools for consumer promotion like coupons, rebates, and samples as well as tools for trade promotion aimed at retailers.
Sales Promotion
The document discusses sales promotion and its importance. It describes sales promotion as an exercise in information, persuasion and influence used to increase product usage and attract new customers. The document outlines different types of consumer promotions like free samples, coupons, and contests to attract customers. It also discusses middlemen promotions that offer discounts and allowances to intermediaries to improve coordination between them. Finally, it highlights the importance of sales promotion in getting new customers, stimulating middlemen, motivating demand during off-seasons, and facing competition.
sales promotion
This document provides an overview of sales promotion as a marketing technique. It defines sales promotion as short-term incentives to encourage purchasing beyond regular advertising and personal selling. Some common sales promotion tools mentioned include free samples, premium offers, price discounts, coupons, and contests. The objectives of sales promotion are to introduce new products, attract and retain customers, maintain sales of seasonal items, and increase competitiveness. Sales promotion is important for both manufacturers and consumers by boosting sales, raising awareness, and providing financial benefits.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Tools of sales promotion
Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
Sales Promotions
Sales promotions aim to increase immediate sales, gain trade support, and support the sales force. They are widely used due to pressure to quickly boost sales and because they can easily target consumers, trade partners, and salespeople. Common consumer promotions include coupons, rebates, samples, and contests which are flexible and can be combined to meet objectives. Trade promotions target wholesalers and retailers through point-of-purchase displays, trade shows, retailer kits, and incentives to gain merchandising support and distribution. Loyalty programs aim to increase retention through rewards while sponsorship and events associate brands with lifestyles.
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Sales promotion analysis
This document discusses various sales promotion strategies used by companies like Samsung, LG Electronics, Pepsodent, Kwality Walls, Parle-G, and Britannia. It provides details of specific promotions run by these companies, including promotion titles, time durations, schemes offered, prizes given, objectives of the promotions, and results achieved. Some of the promotions discussed are Samsung's "Phod Ke Dekho" and "Phir se Phod Ke Dekho" offers, LG's "5000 Crore Achievement Bash", Pepsodent's "Insurance for Dental Care", Kwality Wall's "Ek Din Ka Raja", Parle-G's "My Dream Come True"
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Consumer promotion tools
This document defines sales promotion and consumer promotion tools. It discusses various types of consumer promotion tools including samples, coupons, cash refund offers, frequency programs, price packs, premiums, free trials, product warranties, tie-in promotions, patronage awards, point-of-purchase displays, cross-promotions, and prizes. Examples are provided for each type of consumer promotion tool. The document also discusses factors to consider when selecting consumer promotion tools such as market type, sales objectives, and competitive conditions.
Promotion and other tools
The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
Sales Promotion
Sales promotion is a promotional mix technique that uses consumer and trade promotions to boost sales. Examples of consumer sales promotions include contests, coupons, loyalty programs, cents-off deals, price-pack deals, and free-standing newspaper inserts with coupons; trade sales promotions target retailers and wholesalers with techniques like loss leaders and point-of-purchase displays. The document outlines different consumer sales promotion techniques like loyalty reward programs, cents-off deals, price-pack deals, coupons, and free-standing coupon inserts in newspapers.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Sales Force and Promotion
This document discusses sales promotion and marketing management. It outlines internal and external factors that contribute to rapid growth in sales promotion, such as increased competition and price-oriented consumers. The purposes of sales promotion are to attract new customers, reward loyal customers, and increase repurchase rates. Major decisions in developing a sales promotion program include selecting tools, setting objectives, implementing and controlling the program, developing the program, and pre-testing and evaluating it. Consumer and trade promotion tools are described, such as coupons, premiums, and price discounts. The goals of trade promotion tools are to increase brand carrying and sales.
Chapter 6 planning and promotion (sales promo technique)
The document discusses various sales promotion techniques including discount coupons, price discounts, contests, gifts, samples, and loyalty reward programs. Discount coupons are designed for print advertisements and allow customers to claim savings. Price discounts let customers buy products at a lower price. Contests offer prizes for customers who complete contest forms. Gifts are offered for purchases over a certain value. Samples provide small amounts of products free. Loyalty programs encourage repeat purchases by offering points that can be redeemed for gifts or discounts.
Managing sales promotion and pr
This document discusses sales promotion and public relations. It defines sales promotion as a range of tactical marketing techniques designed to add value to a product and achieve sales objectives. Some common sales promotion techniques mentioned include money-off vouchers, buy one get one free offers, and in-store sampling. Public relations aims to establish goodwill between an organization and its publics through planned communication. It discusses the roles, objectives, and functions of public relations programs.
Sales promotion
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Sales promotion ppt
This document discusses sales promotion techniques. It begins by defining sales promotion as marketing activities other than advertising, personal selling, and publicity that are used to boost sales. Some common sales promotion tools include free samples, coupons, discounts, and premium offers. These tools are used by manufacturers, distributors, retailers, and non-profits to target final buyers and achieve objectives like introducing new products or maintaining existing customers. Popular techniques discussed include free samples, trading stamps, coupons, premium offers, contests, and exhibitions. The document also provides examples of how some of these techniques work.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Sales Promotion & Marketing Sales
This document discusses marketing and sales positions within a company. It begins by outlining senior management roles like Vice President of Marketing and Sales and Director roles. It then describes mid-management positions such as Marketing and Sales Manager. Professional roles are also defined, including Assistant Marketing Manager and Sales Consultant. Finally, entry-level and support positions are outlined, such as Sales Assistant and Marketing Administrator. The document provides descriptions of the responsibilities for each of these marketing and sales roles.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
Trends and future of sales promotion
The document discusses the concept, objectives, methods, trends and future of sales promotion. It defines sales promotion as activities that directly or indirectly motivate customers to purchase products. Some common methods mentioned include discounts, gifts, contests and coupons. The objectives are to induce new buyers, attract customers, increase sales during slow seasons, and help companies remain competitive. Emerging trends discussed are multi-dwelling unit activities, promotional samples during religious occasions, cinema slides, retailer tie-ups, and canopy displays. The future of sales promotion will depend on creative strategies, changing consumer expectations, and adaptation to new media.
Chapter 15 sales promotion (Marketing)
This document defines sales promotion as short-term incentives used to encourage immediate purchase or sales of a product. It discusses how sales promotion consists of marketing activities that try to stimulate quick buyer action or immediate sales. The document outlines various objectives of sales promotion including attracting new customers, rewarding loyal customers, and increasing occasional users. It also discusses tools for consumer promotion like coupons, rebates, and samples as well as tools for trade promotion aimed at retailers.
Sales Promotion
The document discusses sales promotion and its importance. It describes sales promotion as an exercise in information, persuasion and influence used to increase product usage and attract new customers. The document outlines different types of consumer promotions like free samples, coupons, and contests to attract customers. It also discusses middlemen promotions that offer discounts and allowances to intermediaries to improve coordination between them. Finally, it highlights the importance of sales promotion in getting new customers, stimulating middlemen, motivating demand during off-seasons, and facing competition.
sales promotion
This document provides an overview of sales promotion as a marketing technique. It defines sales promotion as short-term incentives to encourage purchasing beyond regular advertising and personal selling. Some common sales promotion tools mentioned include free samples, premium offers, price discounts, coupons, and contests. The objectives of sales promotion are to introduce new products, attract and retain customers, maintain sales of seasonal items, and increase competitiveness. Sales promotion is important for both manufacturers and consumers by boosting sales, raising awareness, and providing financial benefits.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
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Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotion
Chapter 6 planning and promotion (sales promo technique)
Chapter 6 planning and promotion (sales promo technique)
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Tools of sales promotion
Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
Sales Promotions
Sales promotions aim to increase immediate sales, gain trade support, and support the sales force. They are widely used due to pressure to quickly boost sales and because they can easily target consumers, trade partners, and salespeople. Common consumer promotions include coupons, rebates, samples, and contests which are flexible and can be combined to meet objectives. Trade promotions target wholesalers and retailers through point-of-purchase displays, trade shows, retailer kits, and incentives to gain merchandising support and distribution. Loyalty programs aim to increase retention through rewards while sponsorship and events associate brands with lifestyles.
Techniques of sales promotion
The document discusses techniques of sales promotion. It defines sales promotion as activities that supplement personal selling and advertising to make them more effective. Some key techniques discussed include dealer promotions through advertising materials, demonstrations, and contests; consumer promotions using coupons, samples, refund offers, and premiums; sales force promotions with contests and bonuses; and industrial promotions using trade shows, demonstrations, and after-sales services. The objective of sales promotion is to attract buyers at the point of purchase and motivate consumers, dealers, and the sales force to increase sales.
Sales promotion
Sales promotions are short-term incentives used to encourage purchases. There are three main types: consumer promotions, trade promotions, and sales force promotions. Factors driving the growth of sales promotions include pressure on product managers to increase sales, more competition between companies, and deal-oriented consumers. The objectives of sales promotions are to influence consumers, retailers, and the sales force. Common consumer promotion tools are samples, coupons, cash refunds, price packs, premiums, advertising specialties, and point-of-purchase displays. Trade promotion tools include discounts, allowances, and free goods offered to retailers. Business promotions target industrial consumers through trade shows, conventions, and sales contests. An effective sales promotion program considers the incentive size
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
9 sales promotion
Sales promotion consists of short-term incentives to encourage immediate or earlier purchase of products and services. Whereas advertising focuses on reasons to buy, sales promotion emphasizes reasons to buy now. Sales promotion makes up 77% of marketing expenditures on average for consumer packaged goods companies. Popular sales promotion techniques include buy-one-get-one-free offers, loyalty programs, discounts, coupons, competitions, and free samples. Marketers must carefully plan sales promotion programs by determining incentive size, participation criteria, promotion period, and evaluating the program's effectiveness and returns on investment.
Marketing management
The document discusses sales promotion strategies for sugar candies, chocolates, and processed fruit bars. It recommends advertisement, attractive packaging, unique shapes, special offers, free samples, and signage/posters as effective strategies. For chocolates, it suggests advertising to appeal to children, using shapes and individually wrapped squares. For sugar candies, attractive packaging and unique shapes are recommended to appeal to children, along with advertising and free samples.
Sales Promotion
Sales promotion consists of a collection of incentive tools designed to stimulate quicker or greater purchase of products and services. It includes consumer promotion, trade promotion, and sales-force promotion. The objectives are to stimulate trial, repeat, and larger purchases. Tools include samples, premiums, contests, point-of-purchase displays, coupons, refunds, bonus packs, free trials, trade fairs, sponsorships, after-sales service, and frequency programs. Sales promotion is a key part of marketing campaigns but overuse can erode brand loyalty if not used judiciously.
Sales Promotion
Sales promotion aims to increase short-term sales through various campaigns and incentives. It differs from advertising and personal selling in focusing on temporary opportunities rather than long-term branding or relationships. Common sales promotion tools include samples, premiums, sweepstakes, bonus packs, price discounts, loyalty programs, coupons, and rebates. Promotions target consumers, trade partners, or retailers and can employ either push strategies that directly supply customers, or pull strategies that motivate customers to actively seek out the brand.
Chapter 6 planning and promotion (advertising)
This document discusses various advertising techniques that can be used to promote products and attract customers. It outlines television, print, radio, cinema and outdoor advertising. Television advertising can reach large audiences as most households have a TV. Print advertising uses colorful images and slogans in newspapers, magazines and brochures. Radio advertising is an affordable way to reach many listeners as people listen in various locations. Cinema advertising targets moviegoers using audiovisuals. Outdoor advertising repeatedly exposes audiences through billboards and public transport displays.
8.sales promotion
Sales promotion is defined as media and non-media marketing used for a limited time to stimulate trial purchases, increase demand, or improve product quality. The goals are to increase awareness, induce trials, boost short-term sales, maintain loyalty, and complement other promotions. Advantages include eye-catching appeals, distinctive themes/tools, and value provided to consumers like coupons. However, promotions can be hard to end without negative reactions and focus on frivolous selling points rather than core offerings. Major types are premiums, contests, loyalty programs, coupons, in-store displays, and sampling. Key decisions involve setting objectives, budgets, tools, development, testing, implementation, control and evaluation.
Sales subsidiary ghrm
This document discusses global human resource management and sales subsidiaries. It defines a sales subsidiary as a company set up in a foreign market by a parent company to handle marketing, sales, distribution, and customer care. When a company establishes a sales subsidiary in another country, it allows for greater control over foreign markets, greater support for local customers, and the ability to deal with language and cultural differences. The document then provides an overview of the large pharmaceutical company Cipla Limited, including its global presence, product offerings, and subsidiaries in over 170 countries.
Sales Promotion in India
This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.
Pull vs push strategy
This document summarizes the key differences between push and pull marketing strategies. Push strategies involve directly approaching customers through tactics like sales promotions, negotiations with retailers, and point-of-sale displays to encourage purchasing. Pull strategies create demand by promoting products' value through advertising and building brand loyalty, aiming to have customers actively seek out the products. An effective approach usually combines elements of both push and pull to raise awareness, build demand from customers, and persuade retailers to stock the products. The document concludes by having participants work in groups to develop a hybrid push-pull strategy for presenting a new product.
Meaning and definition of public relation
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Push & Pull Strategy international Markets
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
Direct marketing and public relation
Direct marketing is a personal approach to reach customers individually through various channels like sales letters, brochures, websites and telemarketing. It requires maintaining accurate customer databases, properly targeting markets, offering quality products, and providing after-sales support. Forms of direct marketing include door-to-door selling, mail order, online marketing, telemarketing and multilevel marketing.
Public relations involves managing communication between an organization and its key stakeholders to build and maintain a positive image. It aims to earn public understanding and acceptance through deliberate, planned and sustained efforts using mutual understanding. Public relations tools include press releases, press kits, sponsored events, social media and more.
Sales promotion
This document presents information on sales promotion from a presentation by Dinesh Nikam. It defines sales promotion as a short-term incentive used to encourage consumers to buy products. Various sales promotion tools are discussed, including consumer promotions like samples, coupons, and premiums, as well as trade promotions targeted at retailers. The objectives, strengths, and limitations of sales promotion strategies are also outlined. The document concludes by discussing how to develop, pretest, implement, and evaluate an effective sales promotion program.
Marketing strategies: Push & Pull Strategies
The document discusses push and pull marketing strategies. The push strategy involves creating a network of resellers, agents, brokers, and representatives to distribute products. It is suitable when a product is popular, for new products entering the market, or when a company has a tainted reputation. However, the document warns that using the push strategy means losing some control over sales and incurring costs of supporting resellers. The pull strategy involves selling directly to customers without resellers. It allows branding and positioning products as exclusive but requires more financial and time costs. The document promotes an online platform that can help companies use a pull strategy to sell directly to customers.
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Promotion mix
The promotional mix refers to the combination of marketing communication tools used to promote a product. It typically includes advertising, sales promotions, public relations, personal selling, and direct marketing. Each tool has its own strengths and weaknesses in terms of cost, reach, ability to personalize a message, and impact on long-term brand awareness versus short-term sales. Companies must strategically select and integrate the appropriate mix of tools to promote their products effectively.
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Sales promotion is a short-term marketing technique used to encourage purchases. It includes incentives like coupons, samples, contests and rebates. The goal is to boost short-term sales or help build long-term market share. Common consumer sales promotion tools include coupons, cash refunds, price packs and premiums. Sales promotion is growing in importance in India as promotional spending increases, especially for consumer goods companies.
Project work sales promotion
Sales promotion is a marketing technique used to temporarily increase sales. It includes tactics beyond advertising and personal selling like coupons, loyalty programs, and discounts. The goal is to stimulate immediate customer purchases or dealer effectiveness over a limited time period. Common sales promotion techniques provided as examples are price deals, loyal reward programs, cents-off deals, and coupons.
sales promotion
The document discusses various sales promotion techniques. It defines sales promotion as short-term incentives to encourage purchase or trial of a product. Some common techniques mentioned include coupons, contests, prizes, refunds, rebates, and sampling. The objectives of sales promotion are to generate trial, encourage repeat purchases, increase purchase rates, and build customer traffic. The document also discusses trade promotion which aims to increase retailer demand through point-of-purchase displays, retailer kits, and trade incentives.
Promotion by manish badhiye
The document discusses sales promotion, which is defined as a direct inducement that offers extra value or incentive for a product to encourage immediate sales. It discusses various sales promotion tools targeted at consumers and trade partners. Consumer-oriented tools include coupons, samples, premiums and contests to encourage trial, repeat purchases and brand loyalty. Trade-oriented tools include contests, displays and cooperative advertising to motivate retailers to stock and sell brands. The goals of sales promotion are to increase sales volume in both the short and long-term.
Public relations
Sales promotion includes techniques like gifts, coupons, and contests to achieve marketing objectives like increasing sales, trials, and loyalty. Public relations involves favorable communication with the public through guest relations and publicity. Publicity is unpaid media coverage obtained through press releases and press kits containing news stories, photos, and other materials sent to media outlets. The goal is to support advertising and promote the company or its products in a positive light.
Sales promotion By Ajinkya Rikame
The document discusses sales promotion as a marketing strategy used by businesses to stimulate short-term demand for products. It defines sales promotion as using short-term customer-oriented initiatives to make products look more attractive and boost sales. The key objectives of sales promotion are to introduce new products, sell existing inventory, attract more customers, and temporarily increase sales. It then outlines various sales promotion strategies, types including consumer and trade promotions, and provides examples of common sales promotion tactics.
Sales promotion.pptx
This document discusses sales promotion, which uses short-term incentives to stimulate quicker or greater purchase of products and services. It can involve coupons, contests, samples, or other incentives for consumers or retailers. The document outlines the goals of consumer and trade sales promotion, compares sales promotion to advertising, and lists common sales promotion tools for both consumers and retailers. It also discusses reasons for the growth of sales promotion and its advantages and disadvantages.
Sales promotion.
Sales promotion is something very interesting and customer as well as facilitator like to do such practices.
Sales promotion
This document discusses various types of sales promotion techniques used to encourage consumer purchases. It describes consumer promotions that offer incentives directly to customers, such as coupons, premiums, contests, rebates, sampling, bonus packs, and temporary price reductions. It also discusses trade promotions targeted at retailers. Additionally, it covers the use of point-of-purchase displays and combining multiple promotion types in overlays or tie-ins with other products. The goal of these various sales promotion strategies is to build brand awareness, loyalty, and drive immediate sales.
Sales promotion by tabish khan
Sales promotion consists of marketing activities other than advertising, personal selling, and publicity that are used to encourage consumers and retailers to purchase a product. These activities provide incentives like premiums, samples, contests, and rebates to motivate consumers, and incentives like awards and trade shows to motivate retailers. The goal is to supplement other marketing efforts and stimulate sales. Sales promotion includes both consumer promotion targeted at consumers and trade promotion targeted at retailers. Some common consumer promotion techniques are price deals, sampling, and rebates, while trade promotion techniques include trade allowances and point-of-purchase displays.
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Sales promotion relates to short-term incentives that encourage the purchase or sale of a product. The primary objectives are to stimulate market demand, improve product availability, and coordinate selling, advertising, and public relations. However, sales promotion cannot compensate for flaws like a poor product or ineffective advertising. There are two main types: consumer sales promotions that target customers directly, and trade sales promotions that focus on organizations to stimulate immediate sales. Common consumer techniques include price deals, reward programs, coupons, and point-of-sale promotions, while trade techniques include allowances, incentives, contests, displays, and discounts.
Promotion Mix (Sales Promotion and Personal Selling)
The document discusses various elements of promotion mix including advertising, personal selling, sales promotion, direct marketing, and publicity. It then provides definitions and examples of each element, describing techniques like print ads, television ads, sales presentations, coupons, contests, and direct mail. The document also covers objectives and types of various sales promotion techniques targeted at consumers or the trade.
Sales promotion 1
Sales promotion aims to stimulate sales through incentives and deals. It includes tactics targeted at consumers, retailers, and salespeople. The goals are to generate trial, increase demand, and improve product availability. Common consumer promotions include coupons, refunds, premiums, and loyalty programs. Trade promotions focus on retailers and include deals, cooperative advertising, and point-of-purchase displays to encourage stocking and pushing specific products. Objectives are informing customers, persuading them to buy, and reminding them of past satisfaction. Careful budgeting is needed to ensure promotional activities are adequately resourced.
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This document discusses sales promotion, including its objectives, types of tools, and factors influencing its use. It begins by defining sales promotion as a direct incentive to create an immediate sale. The document then examines consumer-oriented tools like samples, coupons, premiums and contests, and trade-oriented tools like co-op advertising and trade allowances. It explores reasons for the growing importance of sales promotion, how tools can be used to build brands or just sales. The document also addresses best practices, problems, and coordinating sales promotion with other marketing communications.
Sales promotion
Sales promotion is any marketing activity used to stimulate quicker or greater purchase of particular products or services other than personal selling or advertising. There are two main types: consumer sales promotions which target end customers, and trade sales promotions which target retailers and wholesalers. Common sales promotion techniques include samples, coupons, premiums, contests and sweepstakes, refunds and rebates, loyalty programs, exhibitions, trade shows, discounts, and free trials. The overall goal of sales promotions is to increase short-term sales.
Sales promotion
Sales promotion is any marketing activity used to stimulate quicker or greater purchase of particular products or services other than personal selling or advertising. There are two main types: consumer sales promotions which target end customers, and trade sales promotions which target retailers and wholesalers. Common sales promotion techniques include samples, coupons, premiums, contests and sweepstakes, refunds and rebates, loyalty programs, exhibitions, trade shows, discounts, and free trials. The overall goal of sales promotions is to increase short-term sales.
The Marketing Mix - Promotion
Promotion is where marketing activities aim to raise customers awareness of a product or brand, generating sales and helping to create brand loyalty.
Sales promotion
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, gifts, and sweepstakes with a limited time offer. There are internal reasons like meeting sales targets and external reasons like increasing competition that lead companies to spend more on sales promotions. Promotions can be targeted at retailers through trade promotions like discounts or at consumers directly. The effectiveness of promotions may decline over time due to costs and clutter, so novelty is important.
Sales promotion
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, samples, and sweepstakes with a limited time period. Sales promotion targets both trade partners to increase stock and consumers directly to induce trials, create new users, and reward loyal customers. While advertising communicates reasons to buy, sales promotion provides economic motivation for purchase.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
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2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
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7:个人信誉贷款加10分
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Sales promotion By-Sanjeev (RAU, Pusa)
- 3. Introduction Sales promotion usually involves an immediate incentive for a buyer. A/C to AMA Sales promotion is those marketing activities other than personal selling. Advertisement & Publicity that stimulate consumer purchasing as well as dealer effectiveness such as point of purchase display, shows & exhibition, product demonstration & various selling efforts not in the ordinary routine.
- 4. Sales promotion serves as link between personal selling & advertisement & mainly on small customer group. It is non routine methods in comparison to other marketing mix i.e. Advertising & Personal selling.
- 5. Objective of Sales Promotion To Introduce new product To Attract customer To Increase sales during slack period to encourage dealer to carry large storage To Create image of the company i.e. Branding To Create awareness for new product To Increase sales during pick season To Improve public image
- 6. Types of Sales Promotion 1. Consumer Sales Promotion 2. Dealer Sales Promotion Consumer Sales Promotion: It include those activities design to inform consumer & also educate them for stimulating demand. e.g. Gift Coupon, Price offer, Fashion show etc.
- 7. Dealer Sales Promotion: It is use to help dealer in improving their effectiveness. It includes free display materials, free trails, target deals, offering discount & gift.
- 8. Techniques for Sales Promotion Sample: Its price is low or free of cost distributed to selected people to gain consumer acceptance. This technique is costly, it is used by big company. This product is not expensive. Coupons: Coupon is certificate that entitle its holder for specific saving or discount on the purchase of a particular product. Sales Premium or Bonus offer: Bonus offer is an article free of cost or at nominal price on the purchase of a particular product.
- 9. e.g. A shop with detergent. Premium is of Four TypesWith pack premium: Inside or on the package. Price off premium: Extra % Money refund: Guarantee money back Extra quantity premium: Family Pack Prizes: Prizes are offers of the chance to win cash, trip. Sweepstakes: It ask consumers to submit their names in drawing. Clearance Sales: Sales at reduce price are known as Clearance sales. It organized in festive season & important momente.g.- Khadhigram gives offer at 2nd oct.
- 10. Buy 1 Get 1 free- In this offer company give offer buy one or more than one & get extra one free off cost.
- 12. Advantage of Sales Promotion Increased buying confidence customer Increase retention Increase repeated purchase Increase short term sales Increase brand switching Good short term promotion tool Provide quick results
- 13. Disadvantage of Sales Promotion Dangerous in long term basis Damage the image of product in customer mind. Reduced the effect over the customer Risk factor getting high Less profit margin
- 14. Difference between Sales Promotion & Advertising Basis Sales Promotion Advertising Definition Sales promotion usually involves an immediate incentive for a buyer. It can also involve disseminating information about a product, product line, brand or Company. e.g. Giving free products, coupons, money back etc. Advertising is one way communication whose purpose is to inform potential customers about products & services. It also inform how to obtain them. e.g. Giving an advertisement in the newspaper about the major products of a company. Suitable for small to large company. medium to large company. Purpose Increase sales. Increase sales & make brand image. Sales Directly related to sales. Assumption that it will lead to sales. Price Not very expensive in most cases. Expensive in most cases. Time Short term. Long term. Result Very soon. Slowly .