The document discusses various sales promotion techniques including discount coupons, price discounts, contests, gifts, samples, and loyalty reward programs. Discount coupons are designed for print advertisements and allow customers to claim savings. Price discounts let customers buy products at a lower price. Contests offer prizes for customers who complete contest forms. Gifts are offered for purchases over a certain value. Samples provide small amounts of products free. Loyalty programs encourage repeat purchases by offering points that can be redeemed for gifts or discounts.
Definition of sales promotion
SALES PROMOTION:
Consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
*FACTORS CONTRIBUTE TO THE RAPID GROWTH OF SALES PROMOTION
*PURPOSE OF SALES PROMOTION
*MAJOR DECISION IN
SALES PROMOTION
*SELECTING CONSUMER-PROMOTION TOOLS
*SELECTING TRADE-PROMOTION TOOLS
*SELECTING BUSINESS &
SALES FORCE PROMOTION
TOOLS:
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Definition of sales promotion
SALES PROMOTION:
Consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
*FACTORS CONTRIBUTE TO THE RAPID GROWTH OF SALES PROMOTION
*PURPOSE OF SALES PROMOTION
*MAJOR DECISION IN
SALES PROMOTION
*SELECTING CONSUMER-PROMOTION TOOLS
*SELECTING TRADE-PROMOTION TOOLS
*SELECTING BUSINESS &
SALES FORCE PROMOTION
TOOLS:
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
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3. Discount Coupons Part 3 Sales Promotion Techniques Designed to form part of the print advertisement. Customers cut out the discount coupon and present it to the seller to claim the savings as advertised in the print advertisement.
4. Discount Coupons Part 3 Sales Promotion Techniques http://www.designbydmp.com/clients/maada/april2008b/DiscountCoupon.gif
5. Price Discount Part 3 Sales Promotion Techniques Allows customers to buy the product at a lower price. The lower price is often displayed next to the product on sale.
6. Price Discount Part 3 Sales Promotion Techniques http://www.designbydmp.com/clients/maada/april2008b/DiscountCoupon.gif
7. Contest Part 3 Sales Promotion Techniques Often given to customers when they buy the product. Contest forms can also be designed as part of print advertisements in newspapers or magazines. Customer complete for prize by completing contest forms.
8. Contest Part 3 Sales Promotion Techniques http://www.pagesofink.com/images/2005/ContestForm.jpg
9. Gifts Part 3 Sales Promotion Techniques Offered to customers when they buy the product above a certain value. http://bp0.blogger.com/_7cT-N57JZYY/Rudw-ZJKUNI/AAAAAAAADEc/IqLhccgYey4/s400/macyslauderfreegift.jpg
10. Samples Part 3 Sales Promotion Techniques Small amount of given product packed in a bundle with another product. Samples Samples often given free. http://blogs.trb.com/features/consumer/shopping/blog/free-product-samples%5B1%5D.jpg
11. Loyalty reward programme Part 3 Sales Promotion Techniques Also known as frequent shopper programme. The rewards are incentives to encourage customers to continue to buy or use the company’s product. Customers earn points for each purchase. The points can be used to claim a gift or a price discount.
12.
13. Create print advertising material Part 3 Sales Promotion Techniques AIDA Attention Interest Desire Action