This document discusses various advertising techniques that can be used to promote products and attract customers. It outlines television, print, radio, cinema and outdoor advertising. Television advertising can reach large audiences as most households have a TV. Print advertising uses colorful images and slogans in newspapers, magazines and brochures. Radio advertising is an affordable way to reach many listeners as people listen in various locations. Cinema advertising targets moviegoers using audiovisuals. Outdoor advertising repeatedly exposes audiences through billboards and public transport displays.

1. Chapter 6 Planning and promotion (Part 2) Advertising

2. Advertising and Sales Promotion techniques The right promotion techniques can be used to attract target customers to buy our products

4. Television Advertising - Can reach large audiences - Almost every household in Singapore has a television set - Watching television is one of favourite past time - Television combine advertising uses a combination of sound picture and animation to attract viewers