Sales Promotion
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Sales promotion is a promotional mix technique that uses consumer and trade promotions to boost sales. Examples of consumer sales promotions include contests, coupons, loyalty programs, cents-off deals, price-pack deals, and free-standing newspaper inserts with coupons; trade sales promotions target retailers and wholesalers with techniques like loss leaders and point-of-purchase displays. The document outlines different consumer sales promotion techniques like loyalty reward programs, cents-off deals, price-pack deals, coupons, and free-standing coupon inserts in newspapers.
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Sales Force and Promotion
This document discusses sales promotion and marketing management. It outlines internal and external factors that contribute to rapid growth in sales promotion, such as increased competition and price-oriented consumers. The purposes of sales promotion are to attract new customers, reward loyal customers, and increase repurchase rates. Major decisions in developing a sales promotion program include selecting tools, setting objectives, implementing and controlling the program, developing the program, and pre-testing and evaluating it. Consumer and trade promotion tools are described, such as coupons, premiums, and price discounts. The goals of trade promotion tools are to increase brand carrying and sales.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
Sales promotion
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Consumer promotion tools
This document defines sales promotion and consumer promotion tools. It discusses various types of consumer promotion tools including samples, coupons, cash refund offers, frequency programs, price packs, premiums, free trials, product warranties, tie-in promotions, patronage awards, point-of-purchase displays, cross-promotions, and prizes. Examples are provided for each type of consumer promotion tool. The document also discusses factors to consider when selecting consumer promotion tools such as market type, sales objectives, and competitive conditions.
Sales Promotion
The document discusses sales promotion and its importance. It describes sales promotion as an exercise in information, persuasion and influence used to increase product usage and attract new customers. The document outlines different types of consumer promotions like free samples, coupons, and contests to attract customers. It also discusses middlemen promotions that offer discounts and allowances to intermediaries to improve coordination between them. Finally, it highlights the importance of sales promotion in getting new customers, stimulating middlemen, motivating demand during off-seasons, and facing competition.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Sales promotion By-Sanjeev (RAU, Pusa)
This document discusses sales promotion, including its objectives, types, techniques, advantages, and differences from advertising. The objectives of sales promotion are to introduce new products, attract customers, increase sales during slow periods, create brand awareness, and improve public image. The two main types are consumer sales promotion which informs and educates consumers, and dealer sales promotion which helps dealers improve effectiveness. Common techniques include samples, coupons, sales premiums, prizes, sweepstakes, clearance sales, and buy one get one offers. Advantages are increased buying confidence and sales, while disadvantages include potential damage to brand image over long periods.
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Sales Force and Promotion
This document discusses sales promotion and marketing management. It outlines internal and external factors that contribute to rapid growth in sales promotion, such as increased competition and price-oriented consumers. The purposes of sales promotion are to attract new customers, reward loyal customers, and increase repurchase rates. Major decisions in developing a sales promotion program include selecting tools, setting objectives, implementing and controlling the program, developing the program, and pre-testing and evaluating it. Consumer and trade promotion tools are described, such as coupons, premiums, and price discounts. The goals of trade promotion tools are to increase brand carrying and sales.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
Sales promotion
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Consumer promotion tools
This document defines sales promotion and consumer promotion tools. It discusses various types of consumer promotion tools including samples, coupons, cash refund offers, frequency programs, price packs, premiums, free trials, product warranties, tie-in promotions, patronage awards, point-of-purchase displays, cross-promotions, and prizes. Examples are provided for each type of consumer promotion tool. The document also discusses factors to consider when selecting consumer promotion tools such as market type, sales objectives, and competitive conditions.
Sales Promotion
The document discusses sales promotion and its importance. It describes sales promotion as an exercise in information, persuasion and influence used to increase product usage and attract new customers. The document outlines different types of consumer promotions like free samples, coupons, and contests to attract customers. It also discusses middlemen promotions that offer discounts and allowances to intermediaries to improve coordination between them. Finally, it highlights the importance of sales promotion in getting new customers, stimulating middlemen, motivating demand during off-seasons, and facing competition.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Sales promotion By-Sanjeev (RAU, Pusa)
This document discusses sales promotion, including its objectives, types, techniques, advantages, and differences from advertising. The objectives of sales promotion are to introduce new products, attract customers, increase sales during slow periods, create brand awareness, and improve public image. The two main types are consumer sales promotion which informs and educates consumers, and dealer sales promotion which helps dealers improve effectiveness. Common techniques include samples, coupons, sales premiums, prizes, sweepstakes, clearance sales, and buy one get one offers. Advantages are increased buying confidence and sales, while disadvantages include potential damage to brand image over long periods.
Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
Sales promotion
The document discusses various sales promotion techniques used to encourage consumers and trade partners to buy more or buy now. It covers common types of consumer promotions like coupons, bonus packs, and sampling as well as trade promotions that encourage retailers to stock more inventory. The document emphasizes that the goal of any sales promotion should be to drive temporary increases in sales and reinforce brand loyalty over the long run. It also cautions that overreliance on promotions can erode brand value if not implemented properly.
Chapter 6 planning and promotion (sales promo technique)
The document discusses various sales promotion techniques including discount coupons, price discounts, contests, gifts, samples, and loyalty reward programs. Discount coupons are designed for print advertisements and allow customers to claim savings. Price discounts let customers buy products at a lower price. Contests offer prizes for customers who complete contest forms. Gifts are offered for purchases over a certain value. Samples provide small amounts of products free. Loyalty programs encourage repeat purchases by offering points that can be redeemed for gifts or discounts.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Sales promotion
Sales promotion is any marketing activity used to stimulate quicker or greater purchase of particular products or services other than personal selling or advertising. There are two main types: consumer sales promotions which target end customers, and trade sales promotions which target retailers and wholesalers. Common sales promotion techniques include samples, coupons, premiums, contests and sweepstakes, refunds and rebates, loyalty programs, exhibitions, trade shows, discounts, and free trials. The overall goal of sales promotions is to increase short-term sales.
Sales Promotion in Retailing
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Sales Promotion
Sales promotion uses short-term incentives to stimulate faster or greater consumer purchases. It aims to produce high short-term sales responses and attract deal-prone customers by offering promotions. While advertising yields slower responses, sales promotion is more measurable and effective at attracting customers open to switching brands for deals. Major decisions in sales promotion include establishing objectives and selecting promotional tools, which can be consumer incentives like coupons, trade incentives for businesses, or public relations events to influence target groups.
Sales Promotion
Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Sales Promotion in India
This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Sales promotion
Sales promotion is a collection of marketing incentives used to stimulate quicker or greater purchase of particular products or services. It includes both consumer promotion tools like coupons, samples, and premiums as well as trade promotion tools given to retailers like price discounts and free goods. The objectives of sales promotion are to create long-term retailer relationships, attract new customers, reward loyal customers, increase repurchase rates, and attract brand switchers. Sales promotion differs from advertising in that it involves immediate incentives, has a short-term focus, is less expensive, and aims to directly increase sales. Major decisions in developing a sales promotion program include setting objectives, selecting appropriate promotion tools, developing the program, and evaluating its results.
Sales Promotion / Marketing
This document discusses sales promotion and motivation. It covers the role and objectives of consumer and trade sales promotion, common techniques used, and limitations. Motivation of the sales force is also addressed, including theories of motivation, tools to increase motivation, and ways companies can fulfill sales force needs and keep them motivated. Ethical issues related to some sales promotion practices are also briefly outlined.
Consumer orient sales promotion
This document discusses sales promotion strategies. It defines sales promotion as direct inducements that offer extra value or incentives to consumers or the sales force to create immediate sales. The objectives of consumer promotions are to obtain trial, increase brand consumption, defend current customers, target segments, and build brand equity. Trade promotion objectives include obtaining distribution, maintaining trade support, and encouraging retailer inventory and product display. Common consumer promotion vehicles are samples, coupons, premiums, contests, and rebates, while trade vehicles include contests, allowances, displays, and cooperative advertising. The document also lists factors to consider when selecting promotional events.
Consumer Sales promotion
This document discusses different types of sales promotions. It describes consumer sales promotions and trade promotions, noting that consumer promotions target end users to encourage purchases. Some key consumer promotion tools discussed include free samples, coupons, percent-off discounts, bonus packs, refunds/rebates, premiums, and contests/sweepstakes. Each tool is described in terms of its pros and cons. Characteristics of effective consumer promotions include encouraging trial purchases and brand preference while stimulating sales and preventing competition.
Chapter 15 sales promotion (Marketing)
This document defines sales promotion as short-term incentives used to encourage immediate purchase or sales of a product. It discusses how sales promotion consists of marketing activities that try to stimulate quick buyer action or immediate sales. The document outlines various objectives of sales promotion including attracting new customers, rewarding loyal customers, and increasing occasional users. It also discusses tools for consumer promotion like coupons, rebates, and samples as well as tools for trade promotion aimed at retailers.
Sales Promotion & Marketing Sales
This document discusses marketing and sales positions within a company. It begins by outlining senior management roles like Vice President of Marketing and Sales and Director roles. It then describes mid-management positions such as Marketing and Sales Manager. Professional roles are also defined, including Assistant Marketing Manager and Sales Consultant. Finally, entry-level and support positions are outlined, such as Sales Assistant and Marketing Administrator. The document provides descriptions of the responsibilities for each of these marketing and sales roles.
What is Marketing
Marketing involves identifying and satisfying customer needs through an exchange process. It is a management process that creates and delivers products and services with value for customers to earn a profit. Marketing differs from selling by focusing on anticipating demands rather than pushing existing products. Its scope includes product planning, advertising, sales, branding, distribution channels, and after-sales service. Core concepts are needs, products, value, exchange, markets, and relationships.
Pop to the shops lesson plan
This lesson plan aims to reinforce students' understanding of money in pounds and pence through games. It involves students first playing an online money game to practice giving change. They are then split into groups to play a board game, "Pop to the Shops", where they take turns rolling dice and buying food items from shops, practicing shopping dialogues. The goal is to have the most items in their basket at the end. Through these games, the students review shopping vocabulary while developing skills in money, cooperation, and language use in a fun, motivating way.
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Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
Sales promotion
The document discusses various sales promotion techniques used to encourage consumers and trade partners to buy more or buy now. It covers common types of consumer promotions like coupons, bonus packs, and sampling as well as trade promotions that encourage retailers to stock more inventory. The document emphasizes that the goal of any sales promotion should be to drive temporary increases in sales and reinforce brand loyalty over the long run. It also cautions that overreliance on promotions can erode brand value if not implemented properly.
Chapter 6 planning and promotion (sales promo technique)
The document discusses various sales promotion techniques including discount coupons, price discounts, contests, gifts, samples, and loyalty reward programs. Discount coupons are designed for print advertisements and allow customers to claim savings. Price discounts let customers buy products at a lower price. Contests offer prizes for customers who complete contest forms. Gifts are offered for purchases over a certain value. Samples provide small amounts of products free. Loyalty programs encourage repeat purchases by offering points that can be redeemed for gifts or discounts.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Sales promotion
Sales promotion is any marketing activity used to stimulate quicker or greater purchase of particular products or services other than personal selling or advertising. There are two main types: consumer sales promotions which target end customers, and trade sales promotions which target retailers and wholesalers. Common sales promotion techniques include samples, coupons, premiums, contests and sweepstakes, refunds and rebates, loyalty programs, exhibitions, trade shows, discounts, and free trials. The overall goal of sales promotions is to increase short-term sales.
Sales Promotion in Retailing
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Sales Promotion
Sales promotion uses short-term incentives to stimulate faster or greater consumer purchases. It aims to produce high short-term sales responses and attract deal-prone customers by offering promotions. While advertising yields slower responses, sales promotion is more measurable and effective at attracting customers open to switching brands for deals. Major decisions in sales promotion include establishing objectives and selecting promotional tools, which can be consumer incentives like coupons, trade incentives for businesses, or public relations events to influence target groups.
Sales Promotion
Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Sales Promotion in India
This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Sales promotion
Sales promotion is a collection of marketing incentives used to stimulate quicker or greater purchase of particular products or services. It includes both consumer promotion tools like coupons, samples, and premiums as well as trade promotion tools given to retailers like price discounts and free goods. The objectives of sales promotion are to create long-term retailer relationships, attract new customers, reward loyal customers, increase repurchase rates, and attract brand switchers. Sales promotion differs from advertising in that it involves immediate incentives, has a short-term focus, is less expensive, and aims to directly increase sales. Major decisions in developing a sales promotion program include setting objectives, selecting appropriate promotion tools, developing the program, and evaluating its results.
Sales Promotion / Marketing
This document discusses sales promotion and motivation. It covers the role and objectives of consumer and trade sales promotion, common techniques used, and limitations. Motivation of the sales force is also addressed, including theories of motivation, tools to increase motivation, and ways companies can fulfill sales force needs and keep them motivated. Ethical issues related to some sales promotion practices are also briefly outlined.
Consumer orient sales promotion
This document discusses sales promotion strategies. It defines sales promotion as direct inducements that offer extra value or incentives to consumers or the sales force to create immediate sales. The objectives of consumer promotions are to obtain trial, increase brand consumption, defend current customers, target segments, and build brand equity. Trade promotion objectives include obtaining distribution, maintaining trade support, and encouraging retailer inventory and product display. Common consumer promotion vehicles are samples, coupons, premiums, contests, and rebates, while trade vehicles include contests, allowances, displays, and cooperative advertising. The document also lists factors to consider when selecting promotional events.
Consumer Sales promotion
This document discusses different types of sales promotions. It describes consumer sales promotions and trade promotions, noting that consumer promotions target end users to encourage purchases. Some key consumer promotion tools discussed include free samples, coupons, percent-off discounts, bonus packs, refunds/rebates, premiums, and contests/sweepstakes. Each tool is described in terms of its pros and cons. Characteristics of effective consumer promotions include encouraging trial purchases and brand preference while stimulating sales and preventing competition.
Chapter 15 sales promotion (Marketing)
This document defines sales promotion as short-term incentives used to encourage immediate purchase or sales of a product. It discusses how sales promotion consists of marketing activities that try to stimulate quick buyer action or immediate sales. The document outlines various objectives of sales promotion including attracting new customers, rewarding loyal customers, and increasing occasional users. It also discusses tools for consumer promotion like coupons, rebates, and samples as well as tools for trade promotion aimed at retailers.
Sales Promotion & Marketing Sales
This document discusses marketing and sales positions within a company. It begins by outlining senior management roles like Vice President of Marketing and Sales and Director roles. It then describes mid-management positions such as Marketing and Sales Manager. Professional roles are also defined, including Assistant Marketing Manager and Sales Consultant. Finally, entry-level and support positions are outlined, such as Sales Assistant and Marketing Administrator. The document provides descriptions of the responsibilities for each of these marketing and sales roles.
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Chapter 6 planning and promotion (sales promo technique)
Chapter 6 planning and promotion (sales promo technique)
Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotion
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Pop to the shops lesson plan
This lesson plan aims to reinforce students' understanding of money in pounds and pence through games. It involves students first playing an online money game to practice giving change. They are then split into groups to play a board game, "Pop to the Shops", where they take turns rolling dice and buying food items from shops, practicing shopping dialogues. The goal is to have the most items in their basket at the end. Through these games, the students review shopping vocabulary while developing skills in money, cooperation, and language use in a fun, motivating way.
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POP TO THE SHOPS lesson plan
It is a lesson plan thought for the 4th grade and pupils can do a quiz online and play a board game in groups.
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1) Little Red Hen finds wheat and wants to plant it to make flour for bread. However, none of the farm animals (dog, cat, cow, sheep, horse) will help with the planting or watering.
2) When the wheat is ready to harvest, again none of the animals will help Little Red Hen cut and take it to the mill.
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Pop to the shops
This lesson plan is for a 4th grade half group English lesson on shopping. The objectives are to practice shopping vocabulary, money skills with pounds and pence, and respect for other cultures. Students will play an online money game to choose team captains and review making change. They will then play a board game where they take turns shopping, practicing dialogs, and paying in coins to buy items. The goal is to reinforce shopping language and currency conversion while having fun competing. The teacher will observe student interactions and language use during the activities.
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1) Little Red Hen finds wheat and wants to plant it to make flour for bread. However, none of the farm animals (sheep, dog, cat, cow) will help with the planting or watering.
2) When the wheat is ready to harvest, again none of the animals will help Little Red Hen cut and take it to the mill.
3) After making the flour into bread, the animals still refuse to help but want to eat the bread. Little Red Hen eats the bread herself with her chicks since the animals wouldn't help with the work.
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This document discusses sales promotion, which uses short-term incentives to stimulate quicker or greater purchase of products and services. It can involve coupons, contests, samples, or other incentives for consumers or retailers. The document outlines the goals of consumer and trade sales promotion, compares sales promotion to advertising, and lists common sales promotion tools for both consumers and retailers. It also discusses reasons for the growth of sales promotion and its advantages and disadvantages.
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Sales Promotion
- 1. Sales Promotion Sales promotion is one of the four aspects of promotional mix.
- 2. Examples include contests, coupons, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
- 3. Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions.
- 4. 1) Loyal Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Consumer Sales Promotion Techniques
- 5. 2) Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package. . Consumer Sales Promotion Techniques
- 6. 3) Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra). Consumer Sales Promotion Techniques
- 7. 4) Coupons: coupons have become a standard mechanism for sales promotions Consumer Sales Promotion Techniques
- 8. 5) Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. Consumer Sales Promotion Techniques