Marketing management
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The document discusses sales promotion strategies for sugar candies, chocolates, and processed fruit bars. It recommends advertisement, attractive packaging, unique shapes, special offers, free samples, and signage/posters as effective strategies. For chocolates, it suggests advertising to appeal to children, using shapes and individually wrapped squares. For sugar candies, attractive packaging and unique shapes are recommended to appeal to children, along with advertising and free samples.
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Enterprise Engagement - Promotional Products
Promotional products have a unique ability to build relationships by engaging consumers through multiple senses and creating lasting impressions as the product is used over time. These tangible items can motivate purchases, display brands, and complement other advertising by extending memories of positive encounters with a brand. By recognizing individual passions and distributing products through various channels, promotional items build brands by touching lives and representing meaningful connections.
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The document discusses the role of visual merchandising in increasing sales and customer engagement. It explains that visual merchandising aims to present products in an attractive way that encourages impulse purchases and brand loyalty. Some key techniques discussed include creating themes to group related products, using complementary colors, balancing displays symmetrically, and repeating designs for continuity. The document emphasizes that visual merchandising is important for businesses to stand out from competitors and guide customers through the shopping experience.
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This document discusses different types of advertising appeals commonly used in Indian advertisements, including fear, humour, music, and fantasy. It provides examples for each type of appeal. Humour advertisements are illustrated using ads from Fevicol and Colgate that use jokes or funny scenarios to promote their products. Fear advertisements are exemplified by life insurance and anti-smoking ads that aim to evoke an emotional response. Musical advertisements like those from Idea and Dairy Milk incorporate catchy jingles to increase recall. Fantasy advertisements take imaginative approaches like the Zoozoos characters in Vodafone ads or the Amul girl mascot.
Proposal pemasaran
This document discusses a marketing plan for selling shoes with modern style. The group's vision is to profitably sell shoes that are innovatively designed and high quality. A SWOT analysis identifies strengths like accessible raw materials and the ability to adapt styles to trends, as well as weaknesses such as consumer preference for foreign products. Opportunities include online sales, opening retail locations, and providing discounts. The plan is to distribute through resellers and shops while promoting through social media, friend referrals, and strategic product placement. Initial capital of 50 million Rupiah will be used to purchase 400 pairs of shoes, with an expected dirty profit of 54 million Rupiah after selling them.
Sales Promotion
This document discusses sales promotion. It defines sales promotion as activities to boost sales of a particular product. Some common strategies include distributing free samples, offering gifts or price discounts. The purpose of sales promotion is to encourage customers to try new products, attract new customers, encourage brand loyalty, and counter competitors. The document outlines different types of sales promotions for consumers and trade partners. It then describes several tools commonly used for sales promotion, such as coupons, contests, demos, samples, frequent shopper programs, prize packs, and advertising specialties like branded pens or t-shirts.
Cadbury brand management case study analysis
Cadbury India faced a problem in 2003 when worms were found in some of its chocolate products, adversely affecting sales and brand image. To address this, Cadbury launched several initiatives including improved packaging with double wrapping and imported machinery, an education campaign called "Vishwas", and appointing Amitabh Bachchan as a brand ambassador. These efforts were aimed at restoring consumer confidence in safety and quality. Currently, Cadbury has regained its leading position in the Indian chocolate market through effective revamping of its brand image and marketing strategies.
Ads magazine
The document analyzes and summarizes 4 different advertisements. Ad 1 is for headphones and focuses on fun and being awarded. Ad 2 is for shoes and emphasizes power and durability testing. Ad 3 is for soft drinks and targets health and youth. Ad 4 is for skyscrapers and appeals to freedom of thought and making big projects possible. The ads were chosen to represent the themes of fun, power, freedom and basic human needs.
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Enterprise Engagement - Promotional Products
Promotional products have a unique ability to build relationships by engaging consumers through multiple senses and creating lasting impressions as the product is used over time. These tangible items can motivate purchases, display brands, and complement other advertising by extending memories of positive encounters with a brand. By recognizing individual passions and distributing products through various channels, promotional items build brands by touching lives and representing meaningful connections.
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This document discusses different types of advertising appeals commonly used in Indian advertisements, including fear, humour, music, and fantasy. It provides examples for each type of appeal. Humour advertisements are illustrated using ads from Fevicol and Colgate that use jokes or funny scenarios to promote their products. Fear advertisements are exemplified by life insurance and anti-smoking ads that aim to evoke an emotional response. Musical advertisements like those from Idea and Dairy Milk incorporate catchy jingles to increase recall. Fantasy advertisements take imaginative approaches like the Zoozoos characters in Vodafone ads or the Amul girl mascot.
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This document discusses a marketing plan for selling shoes with modern style. The group's vision is to profitably sell shoes that are innovatively designed and high quality. A SWOT analysis identifies strengths like accessible raw materials and the ability to adapt styles to trends, as well as weaknesses such as consumer preference for foreign products. Opportunities include online sales, opening retail locations, and providing discounts. The plan is to distribute through resellers and shops while promoting through social media, friend referrals, and strategic product placement. Initial capital of 50 million Rupiah will be used to purchase 400 pairs of shoes, with an expected dirty profit of 54 million Rupiah after selling them.
Sales Promotion
This document discusses sales promotion. It defines sales promotion as activities to boost sales of a particular product. Some common strategies include distributing free samples, offering gifts or price discounts. The purpose of sales promotion is to encourage customers to try new products, attract new customers, encourage brand loyalty, and counter competitors. The document outlines different types of sales promotions for consumers and trade partners. It then describes several tools commonly used for sales promotion, such as coupons, contests, demos, samples, frequent shopper programs, prize packs, and advertising specialties like branded pens or t-shirts.
Cadbury brand management case study analysis
Cadbury India faced a problem in 2003 when worms were found in some of its chocolate products, adversely affecting sales and brand image. To address this, Cadbury launched several initiatives including improved packaging with double wrapping and imported machinery, an education campaign called "Vishwas", and appointing Amitabh Bachchan as a brand ambassador. These efforts were aimed at restoring consumer confidence in safety and quality. Currently, Cadbury has regained its leading position in the Indian chocolate market through effective revamping of its brand image and marketing strategies.
Ads magazine
The document analyzes and summarizes 4 different advertisements. Ad 1 is for headphones and focuses on fun and being awarded. Ad 2 is for shoes and emphasizes power and durability testing. Ad 3 is for soft drinks and targets health and youth. Ad 4 is for skyscrapers and appeals to freedom of thought and making big projects possible. The ads were chosen to represent the themes of fun, power, freedom and basic human needs.
ads examples analysis
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Advertising The basics
The document discusses various advertising techniques, both overt and covert. It defines advertising and explains how it works to promote products and services. Overt techniques discussed include repetition, shock tactics, using sex, stereotypes, and appealing to needs, fears and aspirations. Covert techniques include product placement in films and TV, sponsorship, plugging products in stores, and promotional plugging on talk shows. The document asks the reader to devise an advertising campaign using overt and covert techniques for a selected product, considering the target audience.
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Advertisement analysis presentation
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McDonald's is launching a new worldwide public awareness campaign called "Balanced Active Lifestyle" to help consumers understand energy balance and healthy eating and staying active. The campaign's goals are to get up to speed with new healthy eating trends, focus on moms and families, and educate people. McDonald's has a large budget to target different markets. The campaign message uses Olympic athletes to attract attention and portray the McDonald's experience as warm and everyday. Media like celebrities from different countries will be used to promote to target audiences. The timing will coincide with the Winter Olympics. Evaluation of results is ongoing but past strategies indicate the new campaign will be very effective.
Promotional Products Work
Promotional products are an effective $15.6 billion marketing industry. Items like wearables, writing instruments, and bags are commonly used to promote companies and services. Promotional products are memorable and create lasting impressions through their sensory nature. Studies show promotional products increase favorability of brands and complement other advertising. When used effectively as part of an integrated marketing campaign with clear goals and expert guidance, promotional products can maximize exposure and drive business results.
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Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
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The document proposes a new children's product line based on colored flour that can be transformed into toys, masks, candy, and other items. It recommends targeting children ages 2-12 and their parents in China. A marketing strategy is outlined using a video story and print ads near shopping centers, children's hospitals, and parks to generate an emotional response and attract customers to the new Children's Paradise stores and products. Metrics are suggested to evaluate the promotion's effectiveness.
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Question
The document appears to be a survey asking questions about jelly, jam, crush, and squash brand and flavor preferences. It asks which brands and flavors are most liked, how much is consumed in a month, which product characteristics influence purchase decisions, and whether advertising impacts purchases. It then asks about sampling a pineapple product and level of satisfaction.
Marketing
The document discusses key aspects of marketing including branding, the marketing mix, and targeting specific customer needs. It defines branding as creating a name or symbol to identify a product and notes that brands help customers choose what to buy and know the price. The marketing mix is explained as the combination of product, price, place, and promotion, with each element supporting the others. The document also provides an example of how businesses can modify these elements to target different market segments.
Marketing
The document discusses key aspects of marketing including branding, the marketing mix, and targeting specific customer needs. It defines branding as creating a name or symbol to identify a product and notes that brands help customers choose what to buy and know the price. The marketing mix is explained as the combination of product, price, place, and promotion, with each element supporting the others. The document also provides an example of how businesses can modify these elements to target different market segments.
Sophmore Year.
This document provides pricing information for selling ceramic mugs. It details that the cost per mug is $5.49 but they will be sold for $15 each, providing a 63% markup. With a total of 144 mugs ordered, the projected profit from the fundraiser is $1,185 if all are sold. The target market is the faculty, parents, and students at the school, primarily girls ages 14 and older. Posters and announcements will promote the sale around campus.
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Visual merchandising
Visual merchandising is the art of displaying retail merchandise in an aesthetically pleasing way to appeal to customers and encourage purchases. It requires creativity, design skills, and awareness of fashion trends. Effective visual merchandising tells a story with the merchandise and uses things like color, themes, and window and interior displays to draw people into the store. Key aspects include making the merchandise the focal point; using color appropriately; having themes that support the product categories; and ensuring displays complement the retailer's other marketing strategies and branding.
Derqui Recipes to Maximize Sales
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Different Marketing Techniques of Food Products
Food products including both the food eateries as well as the local food providers such as fruit and vegetable vendors, all people uses some type of marketing strategies to enhace the sales of their products. some of theses marketing strategies re discussed in the presentation.
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The single greatest challenge facing leaders of companies that develop products for the education market is distribution. Creating a sales system for any company is an expensive proposition. Your first step in that endeavor is to figure out what works. Most managers do that by identifying a small geography and trying various sale approaches. But before you bring any sales system to scale you need to determine what works, and at what cost.
Sales Promotion
Sales promotion consists of a collection of incentive tools designed to stimulate quicker or greater purchase of products and services. It includes consumer promotion, trade promotion, and sales-force promotion. The objectives are to stimulate trial, repeat, and larger purchases. Tools include samples, premiums, contests, point-of-purchase displays, coupons, refunds, bonus packs, free trials, trade fairs, sponsorships, after-sales service, and frequency programs. Sales promotion is a key part of marketing campaigns but overuse can erode brand loyalty if not used judiciously.
Sales Promotion
Sales promotion aims to increase short-term sales through various campaigns and incentives. It differs from advertising and personal selling in focusing on temporary opportunities rather than long-term branding or relationships. Common sales promotion tools include samples, premiums, sweepstakes, bonus packs, price discounts, loyalty programs, coupons, and rebates. Promotions target consumers, trade partners, or retailers and can employ either push strategies that directly supply customers, or pull strategies that motivate customers to actively seek out the brand.
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ads examples analysis
This document analyzes various advertisements and identifies their key components. It discusses elements like the purpose of visuals, headline types (informed, benefit, command), directions or calls to action, inspirational messages, and types of appeals used. Elements identified across ads include showing the product, capturing attention, identifying the subject, providing continuity, and creating a good impression. Appeals noted include less than perfect, glittering generalities, humor, romance, rational, and transferring feelings.
Advertising The basics
The document discusses various advertising techniques, both overt and covert. It defines advertising and explains how it works to promote products and services. Overt techniques discussed include repetition, shock tactics, using sex, stereotypes, and appealing to needs, fears and aspirations. Covert techniques include product placement in films and TV, sponsorship, plugging products in stores, and promotional plugging on talk shows. The document asks the reader to devise an advertising campaign using overt and covert techniques for a selected product, considering the target audience.
Journal 2 psy
This document summarizes a car advertisement from Citroen that ran in the Star newspaper on December 17, 2014. The advertisement uses the headline "REJOICE! GREAT THINGS COME TO THOSE WITH GOOD TASTE" to subtly persuade readers to buy their products by appealing to having good taste. It also includes emotional messages by offering attractive free gifts like iPhones, a Sony TV, and shopping vouchers to further entice customers and take advantage of the Christmas season. The document analyzes how the ad effectively uses principles of non-direct attitude change and emotional appeals to persuade consumers.
Advertisement analysis presentation
The Sugar Puffs advertisement from the 1980s uses humor and characters like the Honey Monster to attract children's attention. It focuses on the free sticker and swap card incentives to stimulate children's desire to ask their parents to purchase the cereal. The Microsoft Internet Explorer advertisement promotes the explorer's speed and ease of use to a younger adult audience. It uses reviews, text, and demonstrations of the explorer's capabilities to arouse interest and persuade viewers to download it. Both ads employ visuals, music, and incentives to attract audiences and promote their products through desire and calls to action.
Hamburger Make Up (Print Ad Analysis)
This document discusses an advertising campaign by Burger King that used makeup to resemble hamburgers. The campaign's goal was to appeal to beauty-savvy females and encourage the perception of getting a "tasty new look" by eating at Burger King. It utilized contrast techniques by making the makeup stimuli stand out from other beauty products. Reviews found the campaign was quite effective at targeting and attracting its consumer group, using an appropriate technique to generate awareness of their burgers.
Advertising and-promotion
McDonald's is launching a new worldwide public awareness campaign called "Balanced Active Lifestyle" to help consumers understand energy balance and healthy eating and staying active. The campaign's goals are to get up to speed with new healthy eating trends, focus on moms and families, and educate people. McDonald's has a large budget to target different markets. The campaign message uses Olympic athletes to attract attention and portray the McDonald's experience as warm and everyday. Media like celebrities from different countries will be used to promote to target audiences. The timing will coincide with the Winter Olympics. Evaluation of results is ongoing but past strategies indicate the new campaign will be very effective.
Promotional Products Work
Promotional products are an effective $15.6 billion marketing industry. Items like wearables, writing instruments, and bags are commonly used to promote companies and services. Promotional products are memorable and create lasting impressions through their sensory nature. Studies show promotional products increase favorability of brands and complement other advertising. When used effectively as part of an integrated marketing campaign with clear goals and expert guidance, promotional products can maximize exposure and drive business results.
Custom packaging & unboxing experience.
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
advertisement
The document proposes a new children's product line based on colored flour that can be transformed into toys, masks, candy, and other items. It recommends targeting children ages 2-12 and their parents in China. A marketing strategy is outlined using a video story and print ads near shopping centers, children's hospitals, and parks to generate an emotional response and attract customers to the new Children's Paradise stores and products. Metrics are suggested to evaluate the promotion's effectiveness.
Bus271 infographic slides
Kellogg's uses targeted marketing and visual advertising to appeal to different demographics and increase cereal sales. They market Froot Loops to children with cartoons, Cheerios to adults with health claims, and Special K to health-conscious consumers with simple packaging. Over time, Kellogg's has increasingly targeted children by offering child-oriented flavors to traditionally adult cereals. As visual consumption increases, targeted visual marketing is crucial to convince specific audiences to buy products.
Question
The document appears to be a survey asking questions about jelly, jam, crush, and squash brand and flavor preferences. It asks which brands and flavors are most liked, how much is consumed in a month, which product characteristics influence purchase decisions, and whether advertising impacts purchases. It then asks about sampling a pineapple product and level of satisfaction.
Marketing
The document discusses key aspects of marketing including branding, the marketing mix, and targeting specific customer needs. It defines branding as creating a name or symbol to identify a product and notes that brands help customers choose what to buy and know the price. The marketing mix is explained as the combination of product, price, place, and promotion, with each element supporting the others. The document also provides an example of how businesses can modify these elements to target different market segments.
Marketing
The document discusses key aspects of marketing including branding, the marketing mix, and targeting specific customer needs. It defines branding as creating a name or symbol to identify a product and notes that brands help customers choose what to buy and know the price. The marketing mix is explained as the combination of product, price, place, and promotion, with each element supporting the others. The document also provides an example of how businesses can modify these elements to target different market segments.
Sophmore Year.
This document provides pricing information for selling ceramic mugs. It details that the cost per mug is $5.49 but they will be sold for $15 each, providing a 63% markup. With a total of 144 mugs ordered, the projected profit from the fundraiser is $1,185 if all are sold. The target market is the faculty, parents, and students at the school, primarily girls ages 14 and older. Posters and announcements will promote the sale around campus.
Fitness Promotion
Overview presentation on how incorporating the ViSalus Sciences opportunity into an existing Fitness Business can become highly profitable and maintain consistent growth potential.
Selling to School Districts: the Unhittable Pinata?
Selling to school districts can be challenging, like trying to hit an unhittable piñata. The document provides advice on how to successfully engage with school leaders and districts. It notes that schools adopt new products slowly, but with a solid strategy, persistence, and adjusting to changing conditions, sales representatives can break into the K-12 market. The key is to understand the environment, time efforts correctly, get help from experts, and keep passionately engaging with decision-makers who control large budgets. With the right approach, the school piñata is hittable.
Visual merchandising
Visual merchandising is the art of displaying retail merchandise in an aesthetically pleasing way to appeal to customers and encourage purchases. It requires creativity, design skills, and awareness of fashion trends. Effective visual merchandising tells a story with the merchandise and uses things like color, themes, and window and interior displays to draw people into the store. Key aspects include making the merchandise the focal point; using color appropriately; having themes that support the product categories; and ensuring displays complement the retailer's other marketing strategies and branding.
Derqui Recipes to Maximize Sales
The document provides 12 recipes for maximizing sales. The recipes include focusing efforts, being different through a unique selling proposition, carefully choosing marketing targets, reinforcing brands to build loyalty, creating emotional connections with customers, enhancing loyalty through relationships, communicating brand identity at every touchpoint, standing out at the point of sale, innovating to stay ahead, simplifying portfolio and messaging, being consistent across marketing mix elements and strategic decisions, and maintaining consistency over time. The goal is to gain loyalty by focusing on the brand positioning and not changing strategic decisions.
Different Marketing Techniques of Food Products
Food products including both the food eateries as well as the local food providers such as fruit and vegetable vendors, all people uses some type of marketing strategies to enhace the sales of their products. some of theses marketing strategies re discussed in the presentation.
Selling to Schools With Independent Reps and Resellers
The single greatest challenge facing leaders of companies that develop products for the education market is distribution. Creating a sales system for any company is an expensive proposition. Your first step in that endeavor is to figure out what works. Most managers do that by identifying a small geography and trying various sale approaches. But before you bring any sales system to scale you need to determine what works, and at what cost.
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Selling to School Districts: the Unhittable Pinata?
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Sales Promotion
Sales promotion consists of a collection of incentive tools designed to stimulate quicker or greater purchase of products and services. It includes consumer promotion, trade promotion, and sales-force promotion. The objectives are to stimulate trial, repeat, and larger purchases. Tools include samples, premiums, contests, point-of-purchase displays, coupons, refunds, bonus packs, free trials, trade fairs, sponsorships, after-sales service, and frequency programs. Sales promotion is a key part of marketing campaigns but overuse can erode brand loyalty if not used judiciously.
Sales Promotion
Sales promotion aims to increase short-term sales through various campaigns and incentives. It differs from advertising and personal selling in focusing on temporary opportunities rather than long-term branding or relationships. Common sales promotion tools include samples, premiums, sweepstakes, bonus packs, price discounts, loyalty programs, coupons, and rebates. Promotions target consumers, trade partners, or retailers and can employ either push strategies that directly supply customers, or pull strategies that motivate customers to actively seek out the brand.
Sales promotion By-Sanjeev (RAU, Pusa)
This document discusses sales promotion, including its objectives, types, techniques, advantages, and differences from advertising. The objectives of sales promotion are to introduce new products, attract customers, increase sales during slow periods, create brand awareness, and improve public image. The two main types are consumer sales promotion which informs and educates consumers, and dealer sales promotion which helps dealers improve effectiveness. Common techniques include samples, coupons, sales premiums, prizes, sweepstakes, clearance sales, and buy one get one offers. Advantages are increased buying confidence and sales, while disadvantages include potential damage to brand image over long periods.
Chapter 15 sales promotion (Marketing)
This document defines sales promotion as short-term incentives used to encourage immediate purchase or sales of a product. It discusses how sales promotion consists of marketing activities that try to stimulate quick buyer action or immediate sales. The document outlines various objectives of sales promotion including attracting new customers, rewarding loyal customers, and increasing occasional users. It also discusses tools for consumer promotion like coupons, rebates, and samples as well as tools for trade promotion aimed at retailers.
Pull vs push strategy
This document summarizes the key differences between push and pull marketing strategies. Push strategies involve directly approaching customers through tactics like sales promotions, negotiations with retailers, and point-of-sale displays to encourage purchasing. Pull strategies create demand by promoting products' value through advertising and building brand loyalty, aiming to have customers actively seek out the products. An effective approach usually combines elements of both push and pull to raise awareness, build demand from customers, and persuade retailers to stock the products. The document concludes by having participants work in groups to develop a hybrid push-pull strategy for presenting a new product.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Meaning and definition of public relation
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Push & Pull Strategy international Markets
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
Direct marketing and public relation
Direct marketing is a personal approach to reach customers individually through various channels like sales letters, brochures, websites and telemarketing. It requires maintaining accurate customer databases, properly targeting markets, offering quality products, and providing after-sales support. Forms of direct marketing include door-to-door selling, mail order, online marketing, telemarketing and multilevel marketing.
Public relations involves managing communication between an organization and its key stakeholders to build and maintain a positive image. It aims to earn public understanding and acceptance through deliberate, planned and sustained efforts using mutual understanding. Public relations tools include press releases, press kits, sponsored events, social media and more.
Marketing strategies: Push & Pull Strategies
The document discusses push and pull marketing strategies. The push strategy involves creating a network of resellers, agents, brokers, and representatives to distribute products. It is suitable when a product is popular, for new products entering the market, or when a company has a tainted reputation. However, the document warns that using the push strategy means losing some control over sales and incurring costs of supporting resellers. The pull strategy involves selling directly to customers without resellers. It allows branding and positioning products as exclusive but requires more financial and time costs. The document promotes an online platform that can help companies use a pull strategy to sell directly to customers.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Techniques of sales promotion
The document discusses techniques of sales promotion. It defines sales promotion as activities that supplement personal selling and advertising to make them more effective. Some key techniques discussed include dealer promotions through advertising materials, demonstrations, and contests; consumer promotions using coupons, samples, refund offers, and premiums; sales force promotions with contests and bonuses; and industrial promotions using trade shows, demonstrations, and after-sales services. The objective of sales promotion is to attract buyers at the point of purchase and motivate consumers, dealers, and the sales force to increase sales.
Promotion mix
The promotional mix refers to the combination of marketing communication tools used to promote a product. It typically includes advertising, sales promotions, public relations, personal selling, and direct marketing. Each tool has its own strengths and weaknesses in terms of cost, reach, ability to personalize a message, and impact on long-term brand awareness versus short-term sales. Companies must strategically select and integrate the appropriate mix of tools to promote their products effectively.
Chapter 1 What is Public Relations?
Public relations involves planned and deliberate two-way communication between an organization and its publics to benefit the public interest. It is a management function that utilizes research, counseling, media relations, publicity and other components to support marketing. The chapter discusses definitions of public relations, challenges for PR professionals, the RACE process model, components of PR work, and careers in public relations. It emphasizes communication, research, problem solving and other key skills for the future of the PR field.
Sales promotion
Sales promotions are short-term incentives used to encourage purchases. There are three main types: consumer promotions, trade promotions, and sales force promotions. Factors driving the growth of sales promotions include pressure on product managers to increase sales, more competition between companies, and deal-oriented consumers. The objectives of sales promotions are to influence consumers, retailers, and the sales force. Common consumer promotion tools are samples, coupons, cash refunds, price packs, premiums, advertising specialties, and point-of-purchase displays. Trade promotion tools include discounts, allowances, and free goods offered to retailers. Business promotions target industrial consumers through trade shows, conventions, and sales contests. An effective sales promotion program considers the incentive size
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The document discusses the history and practice of public relations. It defines public relations as the strategic management of mutually beneficial relationships between organizations and their publics. It notes that Edward Bernays is often considered the father of modern public relations. It outlines several key public relations functions including publicity, press relations, industry relations, development/fundraising, lobbying, and public affairs. It also lists various public relations tools and discusses both positive and negative approaches to public relations.
Tools of sales promotion
Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
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Public relations is the management function of establishing mutually beneficial relationships between an organization and the publics on whom its success or failure depends. It involves evaluating public opinions, defining policies and procedures, executing communication programs, and fostering positive relationships. The objective of public relations is to influence stakeholder perspectives through activities like speaking engagements, awards, press relations, and employee communications. Its scope includes political, community, employee, and financial relations.
Public Relations
This document provides an overview of public relations (PR), including definitions, functions, advantages, disadvantages, and the role of a PR officer. PR is defined as managing communication between an organization and its publics to influence opinion. It aims to maintain a certain viewpoint about a company, its leadership, products, or other topics. PR functions include promoting goodwill, corporate image, and countering negative publicity. Advantages include credibility and reaching specific groups, while disadvantages include difficulty quantifying benefits and lack of control. The role of a PR officer is to act as an advocate, communicator, problem solver, and opinion leader for a company. PR can also be used for marketing purposes known as marketing PR.
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- 1. Submitted By: Shalu Maria Paul 2nd Semester MBA MACFAST
- 2. Develop a sales promotion strategy for sugar candies, chocolates and processed fruit bars.
- 3. Sales promotion strategies are used by product manufacturers as a means of getting consumers to take a specific action, such as purchasing a product. Promotional strategies are typically short-term in nature, trying to get consumers to act quickly before the promotion expires. Advertising is often used in conjunction with a sales promotion as a means to get the promotional message out to the consumer.
- 4. The sales promotion strategy of chocolates for children are as follows: Advertisement It is the most important strategy that can be used for chocolates. Attractive advertisement always create a greater impact on children and urges a children to buy a product. It is focussed on all people.
- 5. Attractive Packages Attractive packages are urges the customer to buy the product. It is mainly focussed on children. A 50mm square of rich, dark chocolate with your brand or logo printed in white chocolate on the top. Squares can be supplied as individual squares sealed in clear cellophane, or loose packed in gift packs. Shapes Different shapes of a product always attract the people to buy the product. Usually shapes of the product are always focuses on children. Chocolate coins are available in bulk or in mesh nylon bags. Mesh bags can be labelled with a card printed with your message.
- 6. Special Offers Offers always attract the people to buy the product. It will provides the people to buy the product if they are provided with attractive offers. Offers are provided to focus on all people. For example, offering 10% extra to a product or providing offers like buy 1 get 1 free. This all will attract the people to buy the product.
- 7. Free samples Providing free samples to different retailers shop in different places that helps to increase the sales in over all place. Sample are always helps to know whether the product is good or not. Signboards, posters and leaflets Rural customers are unlikely to have access to television, but may have access to a radio or to newspapers. However, posters or signboards in villages is likely to reach more people. Tourists are unlikely to use radio, TV or newspapers, but may see signboards or kiosk advertisements and buy the product along tourist routes.
- 8. The sales promotion strategy of sugar candies are as follows: Attractive Packages Attractive packages are urges the customer to buy the product. It is mainly focussed on children. A 50mm square of rich, dark chocolate with your brand or logo printed in white chocolate on the top. Squares can be supplied as individual squares sealed in clear cellophane, or loose packed in gift packs.
- 9. Shapes Different shapes of a product always attract the people to buy the product. Usually shapes of the product are always focuses on children. Sugar Candies are available in bulk or in mesh nylon bags. Mesh bags can be labelled with a card printed with your message.
- 10. The sales promotion strategy of sugar candies are as follow Advertisement It is the most important strategy that can be used for chocolates. Attractive advertisement always create a greater impact on children and urges a children to buy a product. It is focussed on all peoples
- 11. Attractive Packages Attractive packages are urges the customer to buy the product. It is mainly focussed on children. Free samples Providing free samples to different retailers shop in different places that helps to increase the sales in over all place. Sample are always helps to know whether the product is good or not.