This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.

1. Prepared by:
Palak Patel
Chandni Mehta
Nimesh Soni

2. 
Content of Presentation
Introduction of Sales Promotion
Evolution of Sales Promotion
Types of Sales Promotion
Characteristics of Sales Promotion
Sales promotion vs. Personal Selling
Benefits of Sales Promotion
Illustration

3. 
Sales promotion includes
several communications
activities that attempt to
provide added value or
incentives to consumers,
wholesalers, retailers, or
other organizational
customers to stimulate
immediate sales. These
efforts can attempt to
stimulate product interest,
trial, or purchase.
What is Sales Promotion?

4. 

5. 
¾ of the marketing budget is allocated to
sales promotion
In 1995, 51% of total ad spend represents
trade promotions. 24% on media spending
22% on consumer promotion
Growth in the coupon segment is
tremendous in aspirational markets
Americans redeem more than 7 billion coupons
annually.
Historical review…..

6. 
 Consumer Promotion
Types of Sales Promotion
Sales force Promotion

7. 
Customer Promotion Tool
Coupons
Rebate
Special-event Ad
Point of purchase
Samples
Premium
Cross promotion
 Specialty Advertisement

8. 
 Price off
 Allowance
 Free Goods
 Trade Shows and
Conventions
 Sales Contest
 Specialty Advertisement
Types of Trade Promotion

9. 
Allowance
Free goods
Sales Contest
Specialty Advertisement
Bonus
Extra Commission
Awards
Consideration
Types of Sales Force Promotions

10. 
Time Orientation
Revenue vs. Profits
User
Message Content
Features of Sales Promotion

11. 
Sales Promotion
Vs.
Personal Selling

12. 
 It refers to short-term use of
incentives like discounts, free
samples, displays, exchange
offers, free gifts, exhibitions,
road shows to attract the
potential customers and to
achieve more sales value.
 In SP you are giving benefits
to buy your product
 personal selling is performing
the task of selling through
individual or representative
by face to face interaction with
customer. It is also known as
salesman-ship.
 In PS you are giving reasons
to buy your Product

13. 
Creates differentiation
Creates new content and communication opportunities
Drives customer decision making
Creates upsell and cross sell opportunities
Creates word-of-mouth opportunities
Creates training opportunities for your staff
Creates company focus on marketing
Creates testing opportunities
Grows revenue
Benefits of Sales Promotions

14. 

15. 
VODAFONE

16. 
Big Bazar

17. 
McDonald’s