A STUDY ON PROMOTIONAL STRATEGY

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A
PROJECT REPORT
ON
STUDY ON PROMOTION STRATEGIES
FOR CG POWER AND INDUSTRIAL SOLUTIONS LIMITED
In partial fulfilment of the requirement of
MASTER OF BUSINESS ADMINISTRATION –
In Rani Durgavati Vishwavidyalaya Jabalpur
UNDER THE GUIDANCE OF: SUBMITTED BY= Mani Shankar Verma
Dr. Amit Gupta Semester = 3rd sem
Roll No. = 21132710
Enrolment = R1700633020334
Shri Ram Institute of Management
Near ITI MADHOTAL, JABALPUR(M.P.)
Batch 2021-2023

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Shri Ram Institute Of Management
CERTIFICATE
This is to certify that Mr. Mani Shankar Verma, MBA 3rd Sem student at
Shri Ram institute of management, Jabalpur entitled the project of “Study
On Promotion Strategies For CG Power And Industrial Solutions Limited” at
which is being submitted herewith for the practice of Partial fulfillment of
master’s in business administration RDVV Jabalpur for the year 2021-2023
It has been duly completed as record of Bonafede work in practice of
Marketing, Shri Ram Institute Of Management, Jabalpur ,(M.P.)
Date- Principal/Head

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CERTIFICATE
This is to certify that the Project Report entitled “Study On Promotion
Strategies For CG Power And Industrial Solution Private limited ” which is
being submitted here with for the award of the degree of Master’s In
Business Administration, RDVV Jabalpur by Mani Shankar Verma(MBA 3rd
Sem) under my supervision and guidance.
Date:- 2023 (Guide)
Place:-Jabalpur Dr. Amit Gupta

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DECLARATION
I Mani Shankar Verma Do Hereby Declare That The Project Entitled “Study
On Promotion Strategies For Cg Power And Industrial Solution Private
Limited ” Carried At “Cg Power And Industrial Solution Private Limited ”Is
An Original Work Carried Out By Me Under The Guidance Of Dr. Amit
Gupta In Partial Fulfillment Of Master Of Business Administration During
Academic Year, All The Data Represented In This Project Is True And
Correct To The Best Of My Knowledge And Belief.
Place: Jabalpur
Date :- 2023 Mani Shankar Verma

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ACKNOWLEDGEMENT
It gives me pleasure in expressing my heartfelt gratitude and
indebtedness for the kind blessing showered upon me by honorable
Chairman Mr. R. Karsoliya Shriram Group of Institutions of Jabalpur
(M.P.)
I would like to express my gratitude towards Principal Dr. Atul Dubey
(SRIM), Jabalpur for their kind cooperation and encouragement which
help me to completing the project.
I am highly indebted to Dr. Amit Gupta for his/her guidance and constant
supervision as well as for providing necessary information regarding the
project and for support in completing the project.
I am thankful to all the faculty members of Shri Ram Institute Of
Management for their help and valuable suggestion.
Date: 2023 Mani Shankar Verma
Place: Jabalpur MBA,3rd Semester

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TABLE OF CONTENTS
S.No. Topic Page No.
1 Executive Summary 8
2 Conceptual Background 9
3 Company Profile 17
4 Objectives of the study 29
5 Research Methodology 30
6 Data Analysis and Interpretation 32
7 Findings and Suggestions 44
8 Conclusion 47
9 Bibliography 48
10 Annexure 49

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EXECUTIVE SUMMARY
A promotion strategy is defined by the plan and tactics you implement in your
marketing plan to increase your product or service demand. Promotional
strategies play a vital role in the marketing mix (Product, price, placement, and
promotion), and they revolve around.
Promotion for any product or service is essential for any company. It is because
only through promotion people would come to know about the product. Only
after knowing about the product, they consider purchasing. Since there are
some many companies & brands competing to sell their products to the same
set of customers, advertising & promotion are important tools to ensure each
brand is differentiated & identified.

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CONCEPTUAL BACKGROUND
Promotional strategy is a method used by companies to advertise,
promote & sell their goods. A company chooses its promotional strategy
based on factors like product type, marketing budget, target audience etc.
It is a critical activity to increase product awareness & thereby increase
sales. An effective promotional strategy gets more revenue as compared to
the marketing spend.
SALES PROMOTION
Sales promotion is a very important mechanism in marketing. Today, Sales
promotion is a requirement and not purely a luxury or a fashion. It is not an
expenditure; it is an investment which can give a high dividend. Sales
promotion is a primary part of the marketing effort, and it is an important
essential in the marketing mix.
Sales promotions are the set of marketing activities undertaken to boost
sales of the product or services. Sales promotion encompasses the paid
communication activities other than the advertising, personal selling, and
public relations. It also includes the contests, programs, referral gifts,
samples, premium etc. It is an initiative undertaken by an organization to
promote an increasein sales of a product or service.

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DEFNITION
"Sales promotion is a direct encouragement that offers an additional value
or incentive for the product to the sales forces, distributors, or the ultimate
consumer with the primary objective of creating an immediate sale."
OBJECTIVES OF SALES PROMOTION
Sales promotions are highly being used to accomplish a marketing objective.
The company's marketing objectives and strategies influences the
improvement of sales promotion objectives andstrategies.
Increasing Short- Term Sales Volume: Sales volume increases due to various
reasons that maybe due to quality, quantity and brand etc. But the company
must implement some strategies to create awareness about the product,
therefore the sales promotion technique is one of the tactics which attracts
large number of customers towards the product.
Maintaining Customer Loyalty: By providing more sales promotion
techniques, It helps the company to hold the customers for the long term &
that can be done only when the offers providedby the company is effective.
Building Product Awareness: When the new product is introduced for the
first time, Sales promotion techniques are highly effective in exposing
customers to product. To build product awareness, several sales promotion
techniques are added in order to build the image of the product.
Encourage Repeat Purchase: Customers being brand loyal, leads to better

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sales volume. sales promotions are communicated to the existing customers
to encourage them and to make them to go for a repeat purchase of the
product.
To Block Competitor's Moves: To anticipate the competition presence of
certain favorable conditions are necessary, advertising and sales promotion
techniques of a company can be used totackle competitor's move.
Emphasizing Novelty: Sales promotion tools enhance the innovativeness it
involves in creating effective and innovative offers and schemes while
customers feel happy to have such kind of promotional offers.
3.1 ADVANTAGES OF SALES PROMOTION
Sales promotion represent awareness to a specific product or services are
offered. Sales promotionis usually for the limited span of time, they create
importance to the customers because they have to act before the
promotions expires. Few examples of the sales promotion are discounts,
coupons.gifts etc. Some of the advantages are given below:
• The customers may receive something of value, such as coupons or free
merchandise.
• It gives a positive attitude towards the product.
• Sales promotion gives additional incentive to the customer to make a
purchase of theproduct.
• Customers can have a pleasurable, particularly with the promotional tools
such as contestsand demonstrations.

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• Sales promotion helps to maintain loyalty to the retailer.
• Sales promotion has flexibility, and it can be used at any stage of the
new productintroduction.
Sales promotions are very valuable:
a) When a new brand is introduced.
b) When there is a major improvement in the product.
c) When there is increase in number of retail stores to sell a product rapidly.
3.2 DISADVANTAGES OF SALES PROMOTION
Sales promotion is one of the important and it is a powerful and valuable
technique to produce immediate short term positive results, It is not a cure
for a bad product or bad advertising. In fact, a promotion is speed up the
killing a bad product. Sales promotions should be advertised before the
product is purchased by the customers and let the customers should know
about the special offers. If there is an inconsistency between what is
advertised and actual deal, it will be viewed negatively by the public.
Sales promotion are generally for the short-term period. This gives a boost
to sales for the short period. This short-term orientation may sometimes
have a negative impression on the long-term future of the organization.
promotions mostly build short-term sales volume that is not maintained.
Price sensitivity will play a major role in the sales promotion, Sales
promotion can be unfavorablewhen they are offered quite regularly. The
key to success with an effective sales promotion is itsirregular supply, and

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when it is a surprise for the customers. If it is done too often, it creates price
sensitivity among customers. Price sensitivity should encourage the
customers to buy the productonly when promoted into a sale rather than
buy at the regular retail price.
CLASSIFICATION OF SALES PROMOTION
Sales promotion can be classified into three main areas:
• Customer market directed.
• Trade market directed.
• Business-to-Business market directed.
For marketers, there are some of the important classifications which
is very useful, and it is very important to understand the value for each
type of sales promotion holds for helping them. There are some
important types of sales promotion are given below.
Different types of sales promotional techniques are as follows:
• Coupons
• Prizes
• Rebates
• Samples
• Free product and premiums
• Point-of-purchase
• Referral gifts
• Demonstrations
• Sweepstakes

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• Contests
• Loyalty programs
• Advertising support programs
• Trade allowances
• Special events
COUPONS: A coupons are like a discount for customers, coupons are a
tag or a document that can be exchanged for a financial discount/
rebate when purchasing a product, It is a part of sales promotion
technique which is used by the retailers to sell the products quickly.
PRIZES: Prizes plays an important role in all the markets, and it is one of
the types of sales promotion. It involves the fluctuation where products
and services may be sold at high or low cost,In some cases buy-one-get-
one-free schemes may be used.
REBATES: It is one of the marketing strategies where the company used
to repay the money whenthey made an excess purchase
SAMPLES: Samples are given for the customers to know about the
product before purchasing itor it is a usually small, packaged portion of
merchandise distributed free especially as an introduction to potential
customers.
FREE PRODUCT AND PREMIUM: Premiums are prizes, gifts, or other
special offers consumer collect when purchasing the products.
SWEEPSTAKES: Sweepstakes are the promotional schemes in which

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prizes are given to the winners randomly from the entire group.
Sweepstakes do not require a purchase of the product it would become
a lottery and which it requires a warrant to operate.
POINT OF PURCHASE: Point-of-purchase(POP) resources are sales
promotion material displayed at the point of sale. The POP displays give
details about the particular brand to customers. Several fast-moving
consumer goods will use this method.
REFERRAL GIFTS: Gifts presented to the customer when they provide
reference to thecompany the new customer.
CONTESTS: The most important contests are to encourage the sales
personnel and to increase sales and bring more profit to the company. In
this scheme, special incentives like in the form ofprizes or awards are
offered to the customers. Some of the contest’s prizes are cash awards,
merchandise prizes etc...e.g., winners could be requested to appear in the
TV show.
LOYALTY PROGRAMS: It is one of the important tools in the sales
promotion, In marketing generally in retailing more specifically, a loyalty
card, reward card, points card, club card is a plastic, or it is similarly to the
debit or credit card that recognize the card member in loyalty program.
TRADE ALLOWANCES: Most of the companies will provide different kinds
of trade allowances like advertisement allowances and display
allowances. In most cases allowances is an incentive to promote the

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product in other ways such as offering in the store location.
SPECIAL EVENTS: It is one of the techniques used in sales promotion,
where it is used for the existing customers and for new customers. It is
mainly used for the special occasion to attract the customers.

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COMPANY PROFILE
• Col. R. E. B. Crompton founded R.E.B. Crompton & Company in 1878. The
company was merged with F.A. Parkinson in 1927 to form Crompton
Parkinson Ltd. Greaves Cotton and Company, established by James
Greaves in 1859, was appointed as their concessionaire in India.
• The company was incorporated on 28 April 1937 as Crompton Parkinson
Work Private Limited. In 1947, it was acquired by Karam Chand
Thapar of Thapar Group. The company went public in 1960 and changed
its name to Crompton Greaves Limited in 1966.
• The company in Cold War era collaborated with the USSR and
the Eastern Bloc for technology transfer of new electrical technologies.
• In July 2014, Crompton Greaves Limited announced plans to demerge
the company in order to separate its consumer goods business from the
power and industrial systems segment. The demerger was completed in
2016 with the listing of Crompton Greaves Consumer Electricals
Limited (CGCEL) and Gautam Thapar selling his 34% stake in CGCEL
to Advent International and Temasek Holdings for ₹ 2,000 crore.
• In January 2017, Crompton Greaves changed its name from Crompton
Greaves Limited to CG Power and Industrial Solutions Limited.
• In August 2019, CG Power and Industrial Solutions reported that its
employees had carried out unauthorized transactions resulting in an
"understatement of the company's liabilities" by thousands of crores in
the previous financial year.
• In September 2020, Murugappa Group's Tube Investments acquired a
56% stake in CG Power and Industrial Solutions for ₹ 700 crore.

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CG POWER AND INDUSTRIAL SOLUTIONS BRANCHES

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Vellayan Subbiah
Chairman & Non-Executive Non-Independent Director
NATARAJAN SRINIVASAN MAM ARUNACHALAM SASIKALA VARADACHARI PS JAYAKUMAR
(MANAGING DIRECTOR) ( NON- EXECUTIVE NON- (NON-EXECUTIVE ( NON- EXECUTIVE
INDEPENDENT DIRECTOR) INDEPENDENT DIRECTOR) INDEPENDENT DIRECTOR)
kalyan kumar paul Sriram sivaram vijayalakshmi rajaram
(Non-executive non- (non-executive (non-executive
Independent director) independent director) independent director

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VISION, MISSION, AND QUALITY POLICY
VISION
Transforming your needs into smart solutions for an enhanced quality of life.
MISSION
To create value by providing integrated solutions and superior knowledge-based
products and services in the domain of generation, transmission, distribution, and
utilization of electrical energy.
To become the company of choice for utilities, industry, and households in the
global market, by leveraging technology and productivity through a highly
empowered and engaged team.
VALUES
Our documented Values & Code of Business Practices reflect the socially and
environmentally responsible company we aspire to be a company which conducts
its business with integrity. They are the foundation for every business decision we
make.
PERFORMANCE EXCELLENCE
Reviewing and raising the team's performance threshold for competitive edge;
setting and meeting stretch targets; accomplishing and exceeding performance
commitments.
LEADING-EDGE KNOWLEDGE
Enhancing capabilities, actively pursuing gland applying Best Practices,
continuously upgrading and benchmarking with Best In Class. It is the key to
working smart.

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CUSTOMER ORIENTATION
Sensitivity and responsiveness to the market and customer needs for high quality
existing as well as new products and services, with deliveries and after-sales
service as committed.
INTELLECTUAL HONESTY
Honesty to self; doing what we say, making and meeting meaningful
commitments. It goes beyond simplistic integrity, financial honesty, telling the
truth.
NURTURANCE
Nurturance is helping we and others to grow in professional and personal life. It
encourages an atmosphere of fairness with participation and a climate of trust as
well as trustworthiness, a positive environment for CG to become a learning
organization for connection between CG and its employees.
Policies:
• Providing basic health care facilities to economically backward societies
across geographical areas,
• Improving access to education,
• Provision of Skill Development/Vocational Training,
• Rural Development,
• Environmental sustainability,
• Promoting Sports, arts & culture,
• Sustainable livelihood

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PRODUCTS/ SERVICES PROFILE
CG was established in 1937 in India and since then the Company has been a pioneer
and has retained its leadership position in the management and application of
electrical energy.
Enjoying a reputation of stature for over seven decades, CG, which originates in
India, has transformed itself into a global corporation. With a permanent footprint
and manufacturing facilities in nine countries across Asia, Europe and North America,
CG is fast emerging as a first-choice supplier of high quality, "smart" electrical,
industrial and consumer products and solutions all over the world.
• Industrial
• Power
• Railways
INDUSTRIAL :- This is the largest business of CG, which is now well and firmly
established throughout the world. Industrial business has a strong market presence
and market leadership in many segments and foreign markets through its facilities in
India. The product range includes Motors and Generators ranging from 25MW to
100MW, Drives up to 3MW, domestic and commercial Pumps and Fans. CG enjoys a
market leadership for AC Motors and the second position in AC Generators and DC
Motors in India.

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 Product Of CG Industrial
• High / Low Voltage AC & DC Motors
• Generators / Alternators AC& DC
• Drives And Automation
• FHP / Commercial Motors
• Stampings And Laminations
• Domestic And Commercial Fans
• Water Heater
• Pumps
• Services For Industrial Systems
Power :- Power Business is a pioneer and the leader in the management and
application of Electrical Energy. Power Business focuses on power transmission,
distribution, power solutions, setting up of integrated power systems and
associated services businesses. It manufactures a wide range of power and
distribution transformers, extra high voltage (EHV) and medium voltage (MV)
circuit breakers, switchgears, EHV instrument transformers, lightning arrestors,
isolators, and vacuum interrupters.
 Product of CG power
• Transformers and Reactors
• Switchgear Products- MV / HV / EHV /
• Surge Arrestors
• Turnkey Solutions

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Railways :- CG is a pioneer in providing solutions for Railway in Rolling stock and
signaling equipment with the most comprehensive product portfolio. CG stands for
decades of experience in providing solution to railways and rolling stock equipment’s
for locomotives. CG Business consists of 3 main product lines viz. Traction Machines
and Systems- AC & DC Traction Motors, Traction Alternators, solutions for self-
propelled vehicles, Traction Electrics -IGBT based Propulsion Systems & Loco Panels,
Railway signaling products -Signaling relays, point machines, data logger and coach
products like panels and Carriage fans. We also manufacture and supply track side
transformer, Stamping for traction motors, auxiliary motors for locomotives, Circuit
Breakers, Surge arrestors and Instrument transformers.
 Product Of CG Railway
• Traction Machines & System (TMS)
• Railway Transportation Traction Electronics
• Railway Signaling (RS)
COMPETITOR’S INFORMATION
• Aaron Industries Ltd. AAROIN,
• Advance Metering Technology Ltd. ADVMET.
• Amba Enterprises Ltd. AMBENT.
• Artech Power & Trading Ltd. ARTPOW.
• Bill Energy System Ltd. BILENE.
• Continental Control Ltd. CONTIC.

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7’s MICKINSEY’S FRAMEWORK
The Mickinsey’s 7’s framework model is most often used as an organization analysis
tool to monitor the changes in the internal situation of an organization. This model
was developed by two persons they are well known business consultants they are
Robert H. Waterman, jar, and tom Peter- who also developed the management by
walking around, they published their 7-s model in their article ‘structure Is not
organization’ in the year (1980).
STRATEGY:
Murugappa Group, which took over ailing firm CG Power and Industrial Solutions
in November 2020, has drawn up a two-pronged strategy to address legacy
issues and to evolve a robust framework for risk management and corporate
governance.

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DIAGRAM OF 7’S
INTERNAL ANALYSIS EXTERNAL ANALYSIS
Structure
Strategy Systems
Shared
values
Skills Style
Staff
SWOT ANALYSIS
STRENGTH WEAKNESS OPPURTUNITY THREATS

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STRENGTHS:-
• Strong parent company
• Broad product portfolio
• Manufacturing facilities
• Strategic partnerships & joint ventures
WEAKNESS:-
• Operations more focused in India
• Large product categories
• Vulnerabilities of parent company operations & business
OPPORTUNITIES:-
• Expansion to the developing nations
• Changing socio-cultural & demographic factors
• Diversification strategy
THREATS:-
• Stability of the system
• Competition
• Rapid technological changes
• Counterfeit market
• Supplier dominance

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LEARNING EXPERIENCE:-
As learning never stops, my learning has come from a lot of exposure, on
the job understanding the customers as well as organization activities
regard the promotional techniques and close interaction with the
company. It provides a good opportunity for me, and I have learnt about
the promotions how the company will undertake, It was a friendly
atmosphere where I dint felt any difficulty.
The project period of ten weeks which gave me a great opportunity to
learnt about the various activities in the organization. I got a chance to
know about the different customers how they feel about the effectiveness
of sales promotional techniques used by CG power and industrial solutions
Pvt. Ltd. , I understoodas how the promotional techniques effective and
attractive to the customers.
I learnt how the companies will try to talk about the customers, because
customers are the major important role and purpose of the business, It
was a lifetime experience to work at CG power and industrial solutions
PVT LTD, It was a memorable experience in my life so far. It has been a
wonderfullearning experience.

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OBJECTIVE OF THE STUDY
• To understand the sales promotion techniques used by CG power and
industrial solutions PVT. LTD.
• To examine the effectiveness of communication techniques used by CG
power and industrial solutions PVT. LTD.
• To understand the knowledge level of customers about the promotional
techniques.
• To identify the effectiveness of sales of promotion technique in
attracting and retaining customers.
• To find the nature of relationship in and between different
organizational levels.

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RESEARCH METHODOLOGY
I. MEANING
A research methodology encompasses the way in which you intend to carry
out your research. This includes how you plan to tackle things like collection
method, statistical analysis, participant observations, and more. You can think
of your research methodology as being a formula. One part will be how you
plan on putting your research into practice and another will be why you feel
this is the best way to approach it. Your research methodology is ultimately a
methodology and systematic plan to resolve your research problem.
In short, you are explaining how you will take your idea and turn it into a
study, which in turn will produce valid and reliable results that are in
accordance with the aims and objective of your research. This is true whether
your paper plans to make use of qualitative methods or quantitative methods.
II. SOURCES OF DATA
Data was collected through primary and secondary sources:
• Primary data: The primary data was collected to obtain
desired information throughstructured questionnaire.
• Secondary data: A secondary data collected with the help of
books, newspapers, companywebsite, and internet.
III. METHODOLOGY ADOPTED
Secondary data collection method was majorly used in the project.
First time collected data are referred to as secondary data. Data
which has already gone through the process of analysis or were
used by someone earlier is referred to secondary data.

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IV. RESEARCH DESIGN
A research design is a framework or blueprint for conducting the research
project. It details the procedure necessary for obtaining the information.
need to structure and solve the researchproblem. Descriptive research
was used in presenting and analyzing the data. Descriptive methodhelps
to get the feedback from the customers and this research is conducted to
know about actualand accurate response from the customers regarding
promotional techniques.
V. SAMPLING METHOD
Convenience sampling method is used to analyze the customers
perception of sales promotion and get feedback from the customers
about the effectiveness of sales promotional techniques.
SAMPLE SIZE :- A sample of 100 existing customers taken for the purpose of
study.
SAMPLING TECHNIQUE :- The research adopted convenience sampling to
collect data.
SAMPLE UNIT DISCRIPTION :- The survey was made using the
sampling technique that is convenience sampling method, the samples
were chosen within the company who were available at the place to
respond to the questionnaires.
INSTRUMENT DESIGN:-The instrument chosen for the primary data
is structured questionnaires and the copy is included in Annexure.

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DATA ANALYSIS AND INTERPRETATION
1. How are the industrial relations in the company?
TABLE 1.1
Interpretation:- The majority of workers and staff (63%) in the
company report having good industrial relations while a sizable minority
(27%) report fair relations and a small portion (10%) believe that industrial
relations need improvement.
63%
27%
10%
CHART -1.1
GOOD FAIR TO BE IMPROVED
OPINION WORKERS OPINION STAFF OPINION Percentage
GOOD 46 80 63%
FAIR 44 10 27%
TO BE IMPROVED 10 10 10%
TOTAL 100 100 100%

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2. Do you have free access to the top management?
TABLE 1.2
Interpretation:- According to a survey on worker and staff opinions, 83% of
respondents agreed that they have free access to management while 17% disagreed.
AGREE, 83%
DISAGREE, 17%
CHART -1.2
AGREE DISAGREE
AGREE 76 90 83%
DISAGREE 24 10 17%
TOTAL 100 100 100%

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3 .Does the top management listen to you with patience:
TABLE-1.3
Interpretation:- The majority of workers and staff, 90%, feel that the top
management demonstrates a patient and attentive approach when
listening to their opinions, while a minority of 10% hold a different
view."
90%
10%
CHART -1.3
OPINION AGREE DISAGREE
AGREE 97 83 90%
DISAGREE 3 17 10%
TOTAL 100 100 100

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4.Does the management have faith in the employees as one of the main
resources
TABLE-1.4
Opinion Worker
opinion
Staff opinion Percentage
Agree 80 90 85%
Disagree 20 10 15%
Total 100 100 100%
Interpretation:- According to the survey, 85% of workers and staff agree that the
management views employees as a valuable resource, while 15%
disagree.
Agree
85%
Disagree
15%
CHART -1.4
Agree
Disagree

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5.Whether employees have confidence in the management to run the
industry efficiently
TABLE 1.5
Interpretation:- The majority of employees, 65%, have a positive perception of the
management's capabilities in running the industry effectively, while a
minority, 35%, hold a negative view.
65%
35%
CHART -1.5
AGREE DISAGREE
AGREE 70 60 65%
DISAGREE 30 40 35%
TOTAL 100 100 100%

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6. Management always expects more from the employee.
TABLE-1.6
Interpretation:- According to the survey results, 70% of the employees
agree that management expects more from them, while
15% disagree and 15% cannot say on the subject.
AGREE, 70%
DISAGREE, 15%
CAN’T SAY, 15%
CHART -1.6
AGREE DISAGREE CAN’T SAY
AGREE 70 70 70%
DISAGREE 10 20 15%
CAN’T SAY 20 10 15%
TOTAL 100 100 100%

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7.The employees expect more benefits from the management
TABLE-1.7
Interpretation:- Based on the survey results, 75% of workers and staff agree that they
expect more benefits from the management while 25% of workers
and staff disagree. This suggests that most employees have a desire
for additional benefits, while a minority do not share that sentiment.
AGREE, 75%
DISAGREE, 25%
CHART - 1.7
AGREE DISAGREE
AGREE 70 80 75%
DISAGREE 30 20 25%
TOTAL 100 100 100%

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8.The management is satisfied with the employees’ performance:
TABLE-1.8
Interpretation:- According to the survey results, 80% of workers and staff agree that
the management is satisfied with their performance, while 20%
disagree. This suggests that most employees perceive that the
management is pleased with their work, while a minority do not share
that same perception.
80%
20%
CHART - 1.8
AGREE
DISAGREE
OPINION WORKERS OPINION STAFF OPINION percentage
AGREE 85 75 80%
DISAGREE 15 25 20%
TOTAL 100 100 100%

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9.Employees are satisfied with managements’ offers:
TABLE-1.9
Interpretation :- According to the survey results, 85% of workers and staff
agree that they are satisfied with the management's offers,
while 15% disagree. This suggests that most employees are
content with what they have been offered by the
management, while a minority are not satisfied.
85%
15%
CHART - 1.9
AGREE
DISAGREE
OPNION WORKERS OPINION STAFF OPINION Percentage
AGREE 97 73 85%
DISAGREE 3 27 15%
TOTAL 100 100 100%

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10.There is serious conflict between management and employees
wages/salaries:
TABLE -1.10
Interpretation:- According to the survey results, 68% of workers and staff agree that
there is serious conflict between management and employees
regarding wages and salaries, while 32% disagree. This suggests that a
significant portion of employees feel that there is tension between
themselves and the management regarding compensation, while a
minority do not feel that this is an issue.
AGREE, 68%
DISAGREE, 32%
CHART - 1.10
AGREE 60 76 68%
DISAGREE 40 24 32%
TOTAL 100 100 100%

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11.Canteen, recreation, transport, accommodation is:
TABLE-1.11
Interpretation :- A survey was conducted among workers and staff regarding the basic
amenities provided in the workplace, specifically Canteen, Recreation,
Transport, and Accommodation. The results showed that 80% of the
workers and staff agreed with the provision of these facilities while
20% disagreed. This indicates that most of the employees are satisfied
with the amenities provided, while a minority have expressed some
level of dissatisfaction.
80%
20%
CHART - 1.11
AGREE
DISAGREE
AGREE 72 88 80%
DISAGREE 28 12 20%
TOTAL 100 100 100%

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12.TABLE SHOWING THE LEVEL OF
COMMUNICATION REGARDING THE PROMOTIONS
TABLE-1.12
CHART-1.12
INTERPRETATION:
From the above table it indicates that, 39% of respondents rate promotion
message should be informative, 31% of respondents rate clarity as an
important feature, 19% of the respondent’s rate promotion message is
educative and few feel that it should not be incomplete and 5% of the
respondent’s rate that communication message should not be misleading.
Particulars No. of respondents Percentage
Clarity 31 31%
Misleading 5 5%
Informative 39 39%
Incomplete 6 6%
Educative 19 19%
TOTAL 100 100%
Communication regarding promotions
Educative 19%
Incomplete 6%
Informative 39%
Misleading 5%
Clarity 31%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

~ 44 ~
FINDINGS & SUGGESTIONS
FINDINGS REGARDING WORKMEN LEVEL
1. The communication aspect in workers regarding work is only above average and time
taken for that is around 5min, but communication casually is having major position.
The employees are freely communicating with each other’s.
2. The relationship among the employees is very strong as they are very helpful to each
other at any circumstances.
3. Most employees are having many close aides to them.
4. Most of the employees likes to communicate with others.
5. Moderate number of employees are having very few family friends.
6. Employees most of them get in touch regularly.
7. Majorities of the employees borrow & lend money from very few others and
there ishardly any such situation where their relationship has been broken.
8. All these factors stress only one point, that the employees are having good
relationshipsamong then with respect to each shift.
9. Almost all Employees are feels satisfies with the encouragement and behavior of
theirrespective supervisors, and close to each other.
10.Most employees communicate with staff members also.
11.But the relationship is not extended to closeness; rather they just make aware of
eachother, due to this there is no aspect of disliking as such.
12.As a result, the majority employees expressed an average feeling regarding staff
members
13.All the above factors states that the relationship is weak between the staff &
workers.

~ 45 ~
FINDING REGARDING STAFF LEVEL
1. The communication in staff level is high as they are communicating at an average of 10m
regarding work, whereas it was a bit decreased in case of casual communication.
2. The staff also helpful & close to each other and having many close aides to them.
3. In the staff there exists, although not majority, a matter of disliking to talk with very few
of their colleagues.
4. Some of them are also having few family friends, and they are maintaining few regular
contacts.
5. The inter relationship among the staff members is also good.
6. Staff members also satisfied with the behavior and encouragement of their superiors.
7. The superior’s closeness with staff is having equal majority for normal as well as close.
8. The superiors are having a satisfactory feeling from their respective sub-ordinates.
9. The superiors are also moving closely with their respective sub-ordinates as they involve
in informal conversation with then more often.
10. The sub-ordinates also having close contacts with their respective superior.
11. The above factors states that the superior-subordinate relationship is very good,
12. Majority of the staff is not interested in the way the worker’s unions organize
themselves.
13. Some of the staff are getting problems with the union and they are facing those
problems often.

~ 46 ~
SUGGESTIONS
1. The communication among the workers as well as staff members is going on well, but
it doesn’t mean to be consistent. Measures should be taken to strike the right aspect
pertaining to them to communicate consistently.
2. The communication within each section and department of workers and staff
respectively is fine, but when comes to the matter of different sections, shifts and
departments, it is not at all having even basics also. It is an essential to have
interdepartmental relations, so adequate measures, which cater to the needs of
employees and staff, should be employed.
3. The response regarding the relationship between workers- supervisors creates a
feeling that there is a congenial work environment. But these responses may be biased
as the employee fear of superiority. This environment should be maintained to protect
the interest of employees.
4. The workers – staff members relation is a bit drowsy, mutual co-operations in the work
environment should be entertained to develop a sense of belonging ness.
5. The workers-union relationship is dominating, such that, all the interests of the
workersare effectively protected by the union. The union’s formidable requests should
be grantedto maintain this type of relations.
6. The union-management relationship is going nicely till times. This is the most delicate
relationship, where the progress of the company lies on, and this relationship have
constant whistle such that any undesirable effects won’t occur.

~ 47 ~
CONCLUSION
It has been increasingly realized that the industrial system has brought about several
complexities which have rendered the management of people in an organization more
difficult and complicated than manpower management in earlier and simpler societies
because free, mobile men and women in modern societies who’s complex and ever-
changing problems for their managers and employers. Therefore, today’s industrial
societies have developed a distinct system of management based upon the experience of
over 300 years.
Modern industrial relations represent a blending of older systems with innovation
introduced as society has changed through the ages. Some features of early system even
now persist, while other features are the result of industrial revolution and, therefore,
represent sharp breaks with traditional, creating challenging problems for the
management for many of them may be opposed by the workers.

~ 48 ~
BIBLOGRAPHY
• S.Sriram, 3 Jul 2006, “Optimal Advertising and Promotion Budgets
in DynamicMarkets with Brand Equity as a Mediating Variable”
• C. Nagadeep, Pushpa Selvi "Impact Of Various Sales Promotional
Technique OnCustomers Buying Behavior"
• Ali Akbar Balagar (2012) " Effectiveness Of Sales Promotional On
Sales Volume
WEBSITES
www.cgglobal.com
www.mbaskool.com

~ 49 ~
ANNEXURE
NAME OF THE EMPLOYEES:
DESIGNATION:
DEPARTMENT:
1. How are the industrial relations in the company?
a) Good b) Fair c) TO be improved.
2. Do Ds have confidence in the management to run the industry
efficiently?
a) Yes b) No c) can’t say.
3. Management always expects more from the employee.
a) Yes b) No
4. The employees expect more benefits from the
management
a) Yes b) No
5. The management is satisfied with employee’s performance
a) Yes b) No
6. Employees are satisfied with management’s offers.
a) Yes b) No
7. There’s serious conflict between management and employees w.r.t wages/salaries
a) Yes b) No

~ 50 ~
8. Canteen, Recreation, Transport, Accommodation is
a) Good b) Fair c) Not look.
9. Indiscipline among the employees is.
a) More b) To a little extent c) Normal d) Absent
10. Punishments for indiscipline are.
A) Harsh b) In proportionate C) Fair d) medium
11. Do you like your children working in this industry if they are employed (if ‘No’,
please givereason)
a) Yes b) No c) Can’t say.
12. Industrial peace more than the prevailing scenario can be achieved through.
a) Increasing the facilities and amenities b) Increasing wages/other monetary
benefits
c) Through counseling individual workmen d) can’t say

A STUDY ON PROMOTIONAL STRATEGY

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