This document discusses salesmanship and sales promotion. It defines salesmanship as the skill of convincing people to buy or persuading them to act. The success of salesmanship depends on the personality, product knowledge, and understanding of customer psychology. Sales promotion involves direct inducements like discounts, bonuses or samples to create immediate sales. Some common sales promotion tools discussed are premium offers, price discounts, coupons, and scratch & win offers. Both salesmanship and sales promotion are important for marketing but have different objectives, appeals, and timeframes.
Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution - Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage Organizational Form and Size, Impact of Information Technology on Wholesaling - Challenges in Wholesaling -Inventory Management, Sales Management, Promotion Management, Financial Planning and Management - Retailing and its Importance - Importance to Consumers, Source of Employment - Evolution of Retailing and types of retailing
Unit 1 Chp 2 Motivation and prescribing habites.pptxRoshanKumarDubey2
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Purchasing and Inventory control in drug store
by Mrs. Anjua Parkhe and Mrs. Priyanka Kalamkar
Assistant Professor
Sraaswathi Vidya Bhavans College Of Pharmacy, Dombivli
Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution - Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage Organizational Form and Size, Impact of Information Technology on Wholesaling - Challenges in Wholesaling -Inventory Management, Sales Management, Promotion Management, Financial Planning and Management - Retailing and its Importance - Importance to Consumers, Source of Employment - Evolution of Retailing and types of retailing
Unit 1 Chp 2 Motivation and prescribing habites.pptxRoshanKumarDubey2
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Purchasing and Inventory control in drug store
by Mrs. Anjua Parkhe and Mrs. Priyanka Kalamkar
Assistant Professor
Sraaswathi Vidya Bhavans College Of Pharmacy, Dombivli
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
slide contains more information about channels of distribution, types pf middleman who are engaged in distribution of drug, their roles and responsibilities. complete information about retailer and wholesaler
Factors effecting selection of distribution channelsShubhanjali -
introduction to distribution
distribution channel
market intermediaries
factors affecting selection of distribution channels:-
1. Nature of product
2. Nature of market
3. Nature of middle men
4. Nature of manufacturing units
5. Competition
6. Govt. rules & policies
conclusion
references
DSBM Chapter 3: Channels of Distribution SHIVANEE VYAS
Distribution means the process of transferring the product from the factory into the hands of its consumer. The distribution channels are the various outlets through which products move from manufacturers to consumers.
There are different channels of distribution and the selection of an appropriate one depends on the requirements of the manufacturer, the needs of the consumer, and the nature of the product.
https://youtu.be/gkyxy5zLJ74
National pharmaceutical pricing authority with drugs price control order (dpc...Tushar Morankar
The government has notified the DPCO 2013 under the Essential Commodities Act, 1955, which will give power to the NPPA (National Pharmaceutical Pricing Authority (NPPA )to regulate prices of 348 essential drugs along with their specified
strengths and dosages under NLEM 2011.
Main Features of the DPCO 2013
• The new order will bring 348 drugs & their 652 formulations under price control.
• The new policy uses a market-based pricing mechanism against the earlier proposed cost-plus method. The ceiling price would be calculated by taking the simple average of prices of all brands of a drug with a market share of 1% or more.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
slide contains more information about channels of distribution, types pf middleman who are engaged in distribution of drug, their roles and responsibilities. complete information about retailer and wholesaler
Factors effecting selection of distribution channelsShubhanjali -
introduction to distribution
distribution channel
market intermediaries
factors affecting selection of distribution channels:-
1. Nature of product
2. Nature of market
3. Nature of middle men
4. Nature of manufacturing units
5. Competition
6. Govt. rules & policies
conclusion
references
DSBM Chapter 3: Channels of Distribution SHIVANEE VYAS
Distribution means the process of transferring the product from the factory into the hands of its consumer. The distribution channels are the various outlets through which products move from manufacturers to consumers.
There are different channels of distribution and the selection of an appropriate one depends on the requirements of the manufacturer, the needs of the consumer, and the nature of the product.
https://youtu.be/gkyxy5zLJ74
National pharmaceutical pricing authority with drugs price control order (dpc...Tushar Morankar
The government has notified the DPCO 2013 under the Essential Commodities Act, 1955, which will give power to the NPPA (National Pharmaceutical Pricing Authority (NPPA )to regulate prices of 348 essential drugs along with their specified
strengths and dosages under NLEM 2011.
Main Features of the DPCO 2013
• The new order will bring 348 drugs & their 652 formulations under price control.
• The new policy uses a market-based pricing mechanism against the earlier proposed cost-plus method. The ceiling price would be calculated by taking the simple average of prices of all brands of a drug with a market share of 1% or more.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
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Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Promotions can be an effective tool for driving traffic and increasing sales. We explore several options for creating promotional campaigns, including discounting, "buy one, get one" strategies, incentives/frequent buyer programs, holiday themed promotions, time sensitive promotions and more. The goal is to identify a set of promotional tools that can be effective in accomplishing short-term and long-term sales goals, without negatively impacting profit margins.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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2. SALESMANSHIP
• Salesmanship is defined as the level of skill
you have in convincing people to buy or in
persuading people to do something.
• Basic objective continues to be negotiation of
a sale, though, the emphasis on the means to
achieve the end.
SHIKSHAPEETH COLLEGE OF
MANAGEMENT & TECHNOLOGY
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3. CONT…
• Success of salesmanship is dependent on
three major factors
• PERSONALITY of the salesman
• PRODUCT knowledge
• Psychology of the PEOPLE
SHIKSHAPEETH COLLEGE OF
MANAGEMENT & TECHNOLOGY
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4. PERSONAL QUALITIES OF A
SUCCESSFUL SALESMAN
1. Physical Qualities
2. Psychological Qualities
3. Social Qualities
4. Character Qualities
SHIKSHAPEETH COLLEGE OF
MANAGEMENT & TECHNOLOGY
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6. An extra
incentive to buy
An extra
incentive to buy
A tool to
speed up sales
A tool to
speed up sales
An extra
incentive to buy
An extra
incentive to buy
A tool to
speed up sales
A tool to
speed up sales
Sales Promotion
“A direct inducement that offers an extra value or
incentive for the product to the sales force,
distributors, or the ultimate consumer with the
primary objective of creating an immediate sale.”
“A direct inducement that offers an extra value or
incentive for the product to the sales force,
distributors, or the ultimate consumer with the
primary objective of creating an immediate sale.”
7. SALES PROMOTION
• “It consists of those marketing activities other
than advertising, publicity and personal
selling, that stimulate consumer purchasing
and dealer effectiveness, such as displays,
shows and exhibitions, demonstrations and
various other non-recurring selling efforts not
in the ordinary routine”.
SHIKSHAPEETH COLLEGE OF
MANAGEMENT & TECHNOLOGY
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8. PROMOTIONS PLANNING
• Five different market categories in which sales
promotions is used;
1.Industrial selling
2.Selling to wholesalers
3.Selling to retailers
4.Selling to consumers
5.Selling of services
SHIKSHAPEETH COLLEGE OF
MANAGEMENT & TECHNOLOGY
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9. MATERIAL USED IN SALES PROMOTION IR TOOLS OF SALES
PROMOTION
To increase the sales of a product, the producers
or manufacturers use various measures like
free samples, bonus, etc. These measures are
called the tools or techniques of sales
promotion.
11. LIST OF TOOLS
• Free samples: These are distributed to attract
consumers to try out a new product and
thereby create new customers. Some
businessmen distribute samples among
selected persons in order to popularize the
product.
Common examples - shampoo, washing powder,
coffee powder, etc.
12. • Premium or Bonus offer: This is a reward
given to the existing customers. This tool will
help increase the sales of the product among
the existing customers itself.
A milk shaker along with Nescafe, mug with
Bourn vita, toothbrush with 500 grams of
toothpaste might be some examples of this
tool.
• Exchange schemes: It refers to offering
exchange of old product for a new product at a
price less than the original price of the
product. This is useful for drawing attention to
product improvement.
14. Most common example for this tool is - 'Bring your
old mixer-cum-juicer and exchange it for a new
one just by paying Rs.500'
• Price-off offer: Under this offer, products are sold
at a price lower than the original price. This type
of scheme is designed to boost up sales in off-
season and sometimes while introducing a new
product in the market.
'Rs. 2 off on purchase of lifeboy soap, Rs. 15 off
on a pack of 250 grams of Taj Mahal tea, Rs.
1000 off on cooler' etc., are some of the common
schemes.
16. • Coupons: Sometimes, coupons are issued by
manufacturers either in the packet of a product
or through an advertisement printed in the
newspaper or magazine or through mail. These
coupons can be presented to the retailer while
buying the product. The holder of the coupon
gets the product at a discount. Best example
for this is coupons distributed by the pizza
restaurants like dominos, pizza hut, etc.
17. • Fairs and Exhibitions: Fairs and exhibitions
may be organized at local, regional, national or
international level to introduce new products,
demonstrate the products and to explain
special features and usefulness of the products.
Apart from this small stalls are also placed in
popular locations where the products are sold
in smaller quantity to attract more customers.
19. • Bonus points: certain retail shops will have a
scheme which will require the customer to be a
member of the shop and to acquire membership
card for the same. And every time the customer
makes a purchase bonus points are added to the
card and at the end of the year gifts are given for
the points earned. Example – coffee day bonus
points card
• Money Back offer: Under this scheme customers
are given assurance that full value of the product
will be returned to them if they are not satisfied
after using the product.
20. This creates confidence among the customers
with regard to the quality of the product. This
technique is particularly useful while
introducing new products in the market.
• Scratch and win offer: To induce the
customer to buy a particular product 'scratch
and win' scheme is also offered. Under this
scheme a customer scratch a specific marked
area on the package of the product and gets the
benefit according to the message written there.
21. Advantages Of Sales Promotion
• Price discrimination
Producers can introduce price discrimination
through the use of sales promotions. They can
charge different prices to different consumers and
trade segments depending on how sensitive each
segment is to particular prices.
22. • Effect on consumer behavior
As sales promotions are mostly announced for a
short period, customers may feel a sense of
urgency and stop comparing the alternatives.
They are persuaded to act now rather than later.
(E.g.)With every 500g pack of Tang, you get a
free Tang glass. Offer valid only till stocks last.
23. • Effect on trade behavior
Short-term promotions present an opportunity and
encourage dealers to forward by. This forward
buying ensures that retailers won’t to go out of
stocks. As dealers have more than the normal
stocks, they think it advisable to advertise in local
media, arranged displays and offer attractive
promotion deals to consumers. These actions help
in increasing the store traffic.
24. • Luring New Customers with Price
By offering a reduced price on a popular item,
you can lure customers away from competitors,
which may ultimately help turn them into regular
shoppers. For example, if you own a small
electronics store that's competing with a large
retailer, offer a discounted price on a popular cell
phone model for a limited time. If you serve the
customers well during the purchase process, they
may be willing to come back.
25. • Gaining Community Favor
Create a good name for your business by staging
a promotion that supports a worthy cause. For
example, if your town needs a new fire engine or
police car, donate a portion of customer purchases
at your business to the cause. You'll be helping
your community, which is a win-win for everyone
and may lead to more business for you.
26. • Providing Information
A sales promotion can help you provide
information to potential customers that aids them
in making a decision. This can be beneficial for
products or services that are complicated or are
unfamiliar to consumers. For example, if you're a
financial planner and you're attempting to gain
clients in the area of retirement planning, a free
seminar allows you to explain what you do and
how some of your investment products work.
27. Disadvantages Of Sales Promotion
• Increased price sensitivity
Consumers wait for the promotion deals to be
announced and then purchase the product. This is
true even for brands where brand loyalty exists.
Customers wait and time their purchases to
coincide with promotional offers on their
preferred brands. Thus, the routine sales at the
market price are lost and the profit margin is
reduced because of the discounts to be offered
during sale-season.
(E.g.)‘The Diwali Bonanza Offers’ on electronic
goods.
28. • Quality image may become tarnished:
If the promotions in a product category have been
rare, the promotions could have a negative effect
about its quality image. Consumers may start
suspecting that perhaps the product has not been
selling well, the quality of the product is true
compared to the price or the product is likely to be
discontinued because it has become outdated.
29. • Merchandising support from dealers is doubtful:
In many cases, the dealers do not cooperate in
providing the merchandising support nor do they
pass on any benefit to consumers. The retailer
might not be willing to give support because he
does not have the place, or the product does not
sell much in his shop, or maybe he thinks the
effort required is more than the
commission/benefit derived.
30. • Short-term orientation:
Sales promotions are generally for a short
duration. This gives a boost to sales for a short
period. This short-term orientation may
sometimes have negative effects on long-term
future of the organization. Promotions mostly
build short-term sales volume, which is difficult
to maintain. Heavy use of sales promotion, in
certain product categories, may be responsible for
causing brand quality image dilution.
31. Difference Between Sales Promotion And
Advertisement
ADVERTISEMENT SALES PROMOTION
By using a variety of persuasive
appeals, it offers reasons to buy a
product or service.
E.g.: Good Network, Promises and
Delivers.
Besides giving reasons in the form of
different appeals, they offer incentive to the
consumers to buy the product or service
now.
e.g. For new users, 1 no. is given free for 1
month & sms is free for 3 months.
Appeals are emotional or functional in
nature.
E.g.: the ad of “Wherever you go, our
network follows”
Appeals are rational
Contd……..
32. Time-frame is long term. Time frame is short term.
The primary objective is to create an
enduring brand image.
To get sales quickly or to induce trial.
Indirect and subtle approach towards
persuading customers to buy a product or
service.
Direct in approach to induce consumers
to buy a product or service immediately
by temporarily changing the existing
price-value relationship of the product or
service.
33. IT IS A PRESENTATION BY SHIKSHAPEETH
CDD
33
SHIKSHAPEETH COLLEGE OF
MANAGEMENT & TECHNOLOGY