Mr. Sanjeev Bikhchandani founded Naukri.com in 1997 after realizing there was an opportunity to create an online jobs website in India. He recruited a friend to build the initial website, which launched with a basic structure importing jobs from newspaper classifieds. Coverage from journalists writing about India's internet sector helped drive early traffic to the site. In the first year Naukri.com made Rs. 2.35 lakh in revenue, growing to Rs. 18 lakh in the second year as Bikhchandani realized it could be a serious business. The company focused on improving the product, building their brand through advertising, and growing sales teams. By quarter 3 of F

1. Mr.Sanjeev Bikhchandani
Founder and Chief executive

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5. How he started?
• For an entrepreneur the real risk is often a lot less
than the perceived risk before you jump. You
learn to cope, to manage — you find your
cushions and buffers.
• Sanjeev went to another friend who is a very
good programmer and told him about the idea to
start a Web site. Since Sanjeev didn’t have the
money he gave him a 7% share in the company.
He was a freelancer working from home.
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6. • They went to the Central News Agency and
brought back some 29 newspapers with
appointment ads.
• They built the structure of the database and
told them to input the jobs.
• They got a thousand jobs, then took a floppy
the techie friend and told him here is the
menu and the navigation they wanted – and
he built the Web site — Naukri — in one
week.
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7. GROWTH
• It was launched on April 2, 1997. It was a very
rudimentary site.
• At around that time, journalists in India had
begun to write about Internet and were
looking for Indian examples to talk about. So
they began to get massive coverage.
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8. • In the first year itself they had two fat files of
press coverage and that really helped. Because
they got coverage without trying, it also got
traffic.
• In year one in Naukri, it did Rs 2.35 lakh (Rs
235,000) of business and 80% of the jobs were
free.
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9. • In year two figures jumped to Rs 18 lakh (Rs
1.8 million) and that is when Sanjeev realised
that we had a serious business possibility
here.
• The next year, turnover jumped to Rs 36 lakh
(Rs 3.6 million) and made Rs 1.8 lakh profit.
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10. FOCUS
• First priority  product,
• Second priority  brand — spend a lot of
money on advertising both online and offline.
• Third priority  sales force and sales
network in order to sell.
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11. Earnings
• Naukri profit up 20% to Rs 38.6 Cr in Q3-
FY15
• Net Sales  Rs 145.7 Cr
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