This document discusses online recruitment and compares two popular job portals, Naukri.com and LinkedIn. It outlines factors to consider in online recruitment like reaching target audiences and organizational fit. Online recruitment techniques include e-recruitment, cyber-recruitment, and internet recruiting. The document provides details on the revenues and user statistics of Naukri.com, a leading Indian job portal founded in 1997, and LinkedIn, a global career networking site founded in 1994 with a large market share worldwide.