The document outlines a project report focused on the evolution of recruitment branding, emphasizing the shift from traditional print media to online platforms like Naukri.com. It highlights the advantages of electronic media over print, such as cost-effectiveness, wider reach, and longer advertisement visibility. Additionally, it discusses competition, strategic recommendations for Naukri.com, and presents relevant facts and figures regarding its growth and user engagement.

1. Project report on
Submitted to: Submitted by:
Mr. Anoop R Ohri Ankush Singla
Harshul singla
Ashima gupta
Monika Rawat
Kanika Dhawan

2. Are you still living in the old age where people used TV, radio
and print to build their brand?
Well, its time to wake up to the revolutionary concept.
A new medium, which will take you beyond TV, radio and print.
When it comes to recruitment branding, you need to be very
careful and confident of the medium used.
Introducing 'Naukri .COM' a whole new platform to promote
your brand and attract job seekers at the same time........

3. JOB PORTAL….
JOB PORTAL
 A website considered as an entry point to other
websites, often by being or providing access to a
search engine.
 A medium which helps bring employers and job
seekers together

4. CASE STUDY…..

5. Transition in Recruitment
• In past time, we used to hire employees purely through print media i.e.
by giving advertisement on recruitment by various companies in
newspapers or magazines or classifieds. But this was very slow process
and costly too.
• Also the jobs were published once or twice a week and most of the
times many of the talented and skilled persons were not able to read or
get through the recruitment process.
• But in the present scenario, the recruitment is done more online and
dependency upon print media is reduced to a limit.
• This process of recruitment is also a fast, cheap and also the
advertisement remain for whole time i.e. anytime and on any date we
can check the details of the ad.

6.  According to recent survey,

7.  DEPENDENCY -Job portals received bulk of their business
from the IT sector. But in recent times, it is changing .
In present its dependency is based more on Flex Ind., LG
electronic, Gold Star enterprises, FMCG companies etc….
 LEVEL OF HIRING- Three years ago, this medium was
looked at only for and by junior level employees, fresher
and middle level management But now, witnessing some
spillover with the demand for top level executives as well…
 JOB SITES DESCRIPTION- Right person on right job.

8. Advantages of electronic media
over print media
• An advertisement in print stays for 1 day ,whereas in
naukri .com it gives its visibility for 1 month or more.
• In print media the target audience is not specified for
particular position or industry ,whereas in naukri.com
audience is categorized acc..to the location n
experience.
• Print media is more expensive then electronic media.

9.  Branding:
In print media we can’t provide much information about
the company description , that may be required by
viewer to see, whereas in Naukri.com there is no
problem of provision the same.
 The print media has a regional reach whereas
naukri.com has a national reach.
 Print media has a week long activity thus wasting much
of the time in fulfilling the urgent requirements,
whereas naukri.com takes 45 min to start trickling in
once the position has been opened.

10. NAUKRI.COM
 ESTABLISHMENT OF NAUKRI.COM-Mr. Sanjeev
Bikhchandani ,CEO , Info Edge INDIA better known as
founder of his website Naukri.com.
 Sanjeev noticed that marketing executives who
used to sit in an open hall would take the copy of
‘Business India’ and read the appointments section
first.
 It was on his visit to IT Asia Expo in Pragati maidan
in Delhi in Oct 1996 from where he became aware of
the World Wide Web. The Naukri.com site was set up
in march 1997.

11.  COMPETETION-Print
Media- Paid advertisements in general and
business interest newspapers and magazines
dominate.
Newspapers- The Times of India and Hindustan
Times have an employment supplement on the
weekdays for govt. related jobs are outlets like local
language newspapers.
 Other Job Site Competitors
Monster.com
Jobsahead.com
Jobstreet.com……etc

12. 48%
9%
30%
4%
9%
Market Share
naukri.com
jobsahead
jobstreet
monsterindia
others

13. Traffic shares of Naukri.com vs others

14. THREATS
 As of naukri.com is No.1 site but, the world leader in job
portals like Monster.com has started off with aggressive
advertising campaigns.
 TIMES OF INDIA group has launched a jobsite and it has
emerged as one of the leading job portals in the country
 Giving competition to job websites , our India’s major IT
companies like Infosys, Genpact, Wipro….etc and the
industries from other sectors like Reliance, Hll….etc have
a link to careers in their organizations which does the
needfull for their respective companies.

15.  The other interesting possibility is the emergence of
regional language job portals.
 Overcrowding.
 Same jobs on the different portal.
 Substitute to naukri.com
-Job consultants are also posing threat . Portal business
is transaction based and consultancy is relationship
based .
-Print media

16. Questions related to our case
study????
Question 1 :- What should Sanjeev Bikhchandani do to
motivate recruiters to move from Print to Online
recruitment???
Question 2 :- How should naukri.com ensure that it
remains the most preferred portal both with job
seekers as well as job recruiters???

17. What should Sanjeev Bikhchandani do to motivate
recruiters to move from Print to Online recruitment?
 Print recruitment is more costly than the online
recruitment.
 Print Media is time bound means not available for all
the days of the week. So, there could be probability of
missing the efficient employee.
 Through Print media anybody can come for the
interview but in the case of Online media top level
mgt. can read the resumes and short list the eligible
ones.
 We have larger database.

18. RECOMMENDATIONS
 Considering the increased competition, the question
that comes naturally is whether naukri.com should
be worried. Not quite, if it continues to focus on job
seekers by offering services that match their needs.
 Another major issue is how to take care of the
recruiters for they provide the revenue. It is interesting
to note that it seems important to have strategic focus
on job seekers while the revenues come from the recruiters.
Building relationship with clients—the recruiters—
through an understanding of their specific needs would be
important.

19.  Specific initiatives should be taken on salesforce
compensation and assessment of its future scenari0.
 Also they should devote enough time and energy to
design advertisement for the advertised positions.
 They should also provide access to there site in
different regional languages.

20. Facts and Figures
 In 1997-98, the annual turnover was about 2.35 lac
which increased to 18 lakh in 1999-2000 and next year
It turned to 36 lac. Its growth increased exponentially
and its annual turnover 5,702.8 lac in 2008-2009.
 Its growth rate as of in 2008-09 was 2.8%.
 As of in 2009, total members registered were 17 million
and 70,000 live jobs were there. At that time 34000
corporate recruiters were there in collaboration with
naukri.com.
 Per day resumes posted were approximate about 14000
i.e. daily these much of candidates registered daily.

21. THANK YOU!!!