The document discusses various sales promotion techniques used by companies like Nestle, Britannia and Nescafe. It describes common techniques like price discounts, price pack deals, sampling, trial offers and advertising specialties. It provides examples of how Nestle promotes brands like Maggi, Kitkat and Nescafe through campaigns, sponsorships and ground promotions. It also outlines Britannia's sales promotions involving small packs, gifts and sponsoring events. Their distribution network and focus on rural markets is mentioned as well.