Naukri.com is India's largest online job site, founded in 1997. It allows job seekers to post resumes for free and charges recruiters fees to post jobs. It has over 5.5 million registered users and connects job seekers to recruiters. To remain the preferred portal, it needs to keep job searches confidential and provide personalized job alerts to both job seekers and recruiters. It also faces threats from increasing competition from other online job sites and recruitment consultancies developing their own portals.

1. Naukri.com

2. Colleagues:
• Nidhi Kampani
• Neha
• Robin kumar
• Sandeepika Sharma
• Robin Gupta

3. Introduction to Naukri.com…
• Naukri.com is a job site
operating in India, founded
by Sanjeev Bikhchandani
in March 1997.
• Naukri.com is India’s no. 1
job portal- for job hunters.
• Naukri.com today exist all
over the country and also
have international users.

5. Case analysis: Backgrounds and facts
Evolution: of the case
• Natural transition from traditional recruitment
to technology enabled solutions.
• Use of internet increased during 1970-1990’s.
• Job-portals: a medium ,which helps bring
employers and job seekers together, the value
proposition is to provide 24x7 access to jobs
for a job seeker and the reduced recruitment
cycle for the employers.

6. Continued…….
• Falling cost of broadband rising demand for e-
commerce, record growth in internet adoptions and
the availability of computers has made job search to be
the 7th most popular reason for Indians to be online.
• Rising internet penetration i.e. around 4.5%(2005) of
the population of India, e-recruitment is gaining
ground as a preferred medium of seeking jobs and
hiring in India.
• Lots of leading manufacturing companies like LG
Electronics, Havell’s are following the suit of online-
recruitment.

7. Continued…..
• Due to the keen instinct and growing enthusiasm led to
the development of Naukri.com, online job-site,by Mr.
Sanjeev Bikhchandani in the year 1997.
• Naukri.com became India’s no.1 largest job-site,serving
2000 clients, with 84000 job-listings and 5.5 million
registered users
• Naukri.com as a job portal has a 48% market share
making it the no.1 job-site in India. It has three paid
services-Job posting services, Response management
software and Resume database product(RESDEX).

8. How it serves????????
• Naukri.com provides end to end recruitment
services.
• It allows job seekers to post their resumes for
free at the same time taking a subscription fee
from recruiters to post their job offers.
• It thus creates value for customers and
organizations by connecting people to
people, job seekers to job recruiters.

9. Job Seekers
↑↓
Naukri.com
↙↗ ↖↘
Placement Consultant Companies Employees

10. Problems regarding the case#1
• What should Sanjeev Bikhchandani do to
motivate recruiters to move from Print to
online recruitment to move from print to
online recruitment?

11. Solution to the problem:
• Easy access to live with employment
oppurtunities posted by employees.
• Database accessed by thousands of recruiters
around the globe.
• Best media for JIT Recruitment.
• The most cost-effective method for hiring.
• Private automated notification of job openings
through e-mail and sms.
• Capable of highlighting and and prioritizing
desired resumes.

12. Problem regarding the case#2
• How should naukari.com ensure that it
remains the most prefferd portal both with
job seekers as well as job recruiters?

13. Solution to the problem:
For job seekers:
• Keep your job search confidential.
• Reach to over 5000 recruiters.
• Get job alerts in your inbox.
• Apply to jobs from your mobile.

14. Continued…….
• For recruiters:
• Due to the emergence of internet as a powerful
tool for recruiters and HR managers.
• Eliminate a long lead time by reducing hiring
cycles like if a vacancy arises today it can go up at
naukri.com in hours and you can conduct
interviews by the next day.
• The E-apps application developed by Naukri.com
has been designed keeping in mind the needs of
HR managers and recruiters.

15. • Video

16. Current status

17. • New online venture for the gulf, Naukri Gulf
will givw jobs to middle east recruiters and
job-seekers.
• Naukri.com in association with CNBC TV18
also launched India’s first ever job-show:
CNBCTV18 + Naukari.com
=Good jobs…

18. Swot Analysis:
Strengths:
• It has the experience of being in the market for almost a
decade.
• Over 150 million pages views per month.
• Over 2,00,000 live job at any point of time.
• The site design has received great acceptance among
Indians.
• It has a large market share while monsterindia and Times
jobs are far behind.
• It is known to have one of the best work atmospheres.
• It has recoginised as the best indian job site by “bussiness
today”.

19. Weakness:
•
• There is a high level of attrition.
• Employer Branding on Naukri.com is hardly
visible which is a major product flaw on the
portal

21. Opportunities And Threats
Opportunities:
• Internet users are increasing day by day. Approximately, 7.5 million
urban Indians are using the net.
• Further, with broadband infrastructure being rolled out, there are
more opportunities on the net.
• SHIKSHA.com and JEEVANSAATHI.com are the group portals of
naukri.com and have great potential
Threats:
• Chances are that many more potential competitors may gain entry
into the market.
• It is quite possible that any one of the players may also provide
value-added services to clients like conducting preliminary
interviews, etc.

23. Issues as per the case:
• High volume of candidates !!!!!!
• Recruitment consultancy entering with their
own online portal!!
• Competition from foreign like monster.com
are coming to India!!!!
• Identification of right kind of candidates!!!!!!!
• Low cost guerilla brand buliding !!!!