SlideShare a Scribd company logo
How	
  to	
  build	
  an	
  MVP	
  as	
  a	
  
non-­‐tech	
  founder
Agenda
•  What is an MVP?
•  How to
•  Don’t quest for users, go for tangible
market
•  Go as Niche as possible
•  Bootstrap
•  Don’t wait, start awareness now
•  Go SAS
Perfect example of a non-tech
founder who made it big?

KEVIN ROSEFOUNDER of:
What is a MVP?
Minimum Viable Product
•  The version of a new product which allows
a team to collect the maximum amount of
validated learning about customers with the
least effort.
Why a MVP?
Why a MVP?
When you’re starting to develop a new app,
whether mobile or web, doing an MVP is the
best way to do it because it’s lean and agile.
Meaning for more versions faster and often
to create the best, ultimate app.
MVP Cost Quotes
Big MVPs Cost & Time estimation (TNW)
How
So?

i l d it
u bu
o yo
d

ully?
essf
Succ
1.Don’t quest for users, GO
for a tangible market.
People make the mistake of
going after thousands of
users.
About how many startups fail?
90% of them.
Remember Napster?
$ 33.5 million into a platform
GOODBYE
Them, along with
MySpace, failed
to evolve with
their user needs,
yet they had
millions of users.
2. Go as Niche as possible
How to get a niche product…
Find a problem to solve
It’s more engaging and later profitable.
Kitchen cabinet software,
niche eh?
With niche, you get…

More effective networking, more
effective marketing, and room for
expansion.
If you want to go BIG, think small.
3. Bootstrap it.
Initially, you might start off with NOTHING for
the initial costs of your business but what
you have in your piggy bank.
Only 16% of business
owners take a
paycheck from their
start up their first
year
You might NEVER get money from
investors EVER
That’s good, you’re debt free & won’t
owe any money to anyone but yourself.
AND you are not beholden to
anyone. You are your OWN
BOSS
So, use your resources
This means…
•  Having interns
•  PR/market yourself (contact
press and media, Social Media)
•  Outsource
4. Don’t wait, start your
awareness now.
Stop worrying, you can start telling people
about your product now.
We built your MVP in 2 months. You don’t
start marketing it until one year later…..

Why wait that long?
Don’t focus too hard on perfection.
Don’t concern yourself with bug fixes. Your
agency can fix those as time goes by.
Why waiting hurts…
•  Someone else can get to your
niche market 1st.
•  You spent all of your investment
or personal money already and
you never quite launched.
Resulting in a

failure
5. Go SaaS
A software as service in
which applications are
hosted by a service
provider and made
available through the
internet.

SaaS?
Why SaaS?
It’s an estimated 21 billion dollar market by 2015
(Statspotting)
SaaS benefits
-Easier administration
-Automatic updates
-Compatibility (All users have same
software version)
-Easier collaboration
-GLOBAL accessibility
Point is…You don’t need to be a tech
person to build an MVP. Follow these steps
and you can easily build your app and
service product into something successful.
386 Park Ave South, 10th Floor

Have questions?
We are here to help.
Ping us, Tweet us or email us.

New York, NY 10010

625 2nd St., Suite 280
San Francisco, CA 94107

Cra 53 # 79-01 L-301
Barranquilla, Colombia

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