Sanjay Tyagi has over 20 years of experience in business development, sales, sales promotion, and relationship management. He is currently the Area Sales Manager for Kewal Kiran Clothing Ltd, handling sales in North India. Previously he has held roles like Area Sales Manager for various apparel brands, managing distributors and developing sales networks. He has a graduate degree from Delhi University and diplomas in business management and commercial arts.

1. SANJAY TYAGI
Mobile: +09868874088
E-mail – sanjaytyagi_72@yahoo.co.in
In quest of assignments in Business Development / Sales & Sales Promotion / Relationship
Management with an organization of repute.
PROFESSIONAL SNAPSHOTS
 A competent individual with more than 20 years of experience in Business Development, Sales & Sales
Promotion and Relationship Management.
 Currently working with Kewal Kiran Clothing Ltd as Area Sales Manager For the Brand“ KILLER JEANS
 Acquires a clear understanding of the industry, technology trends.
 Hands on experience in Retail Sales through Dealer and developing Dealer & Retail Channel Network
in Delhi, Uttar Prsdesh, Uttarakhand. And Punjab, Haryana, Himachal Pradesh,Chandigarh(U.T.)
Rajasthan,Jammu&kashmir
 An excellent communicator with good analysing and problem solving skills.
PROFESSIONAL BACKGROUND
EMPLOYMENT SCAN
CURRENT ASSIGNMENT
Since Dec. 2010, Working with Kewal Kiran Clothing Ltd. as Area Sales Manager
Kewal Kiran Clothing Ltd.: Presently working as Area Sales Manager – North since
Dec. 2010 to till date with Brand :- KILLER JEANS
The job is to identify retail development (Retail formats, Shop size, Unique selling proposition,
Ideas for better retailing, Fashion Information, kinds of automation, Payment system, Best
ways of Advertising) & new prospective markets(appointing & managing distributors,
formulating marketing strategies, finalizing terms & conditions of the distributors, product
development, planning of orders, keeping records of daily production and procedures status,
maintaining co-ordination between different distributors and marketing team along with the
production supply, to have smooth and efficient flow and regular monitoring of sales &
dispatches). Presently handling 5 distributors in North.
PREVIOUS ASSIGNMEMT
Gesture Apparels Pvt. Ltd.: Worked as Area Sales Manager from
May 2010 to Nov. 2010 with Brand:- Gesture Jeans.
Appointing & managing distributors, formulating marketing
strategies, finalizing terms & conditions of the distributors,
product development, planning of orders, keeping records
of daily production and procedures status, maintaining co-
ordination between different distribution and marketing
team along with the production supply.
Venus Sports Wear Pvt. Ltd.: Worked as Area Sales Manager from March 2002 to April
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2. 2010 with Brands: - TYCOON JACKET & TABACHI – Shirt
During my tenure of this organization I also got
opportunity for procuring all kind of fabric, place the order
negotiable on behalf of our company independently from
domestic market as well as from international market. I
have made very good contacts in china & Bangkok during
my several visits to procure the fabric time to time on
behalf of my company.
Mohini Apparels Pvt. Ltd.: Worked as a Regional Sales Manager from Nov. 2000 to
Feb. 2002 with Brand: – LABEL Sweaters & T-shirts.
Singh Apparels Pvt. Ltd : Worked as an Area Sales Manager from Jan 1999 to Oct.
2000 with Brands: - BAKER STREET & OPTIMUM Shirts.
Moustache Int’l. Pvt.Ltd: Worked as a costumer relationship officer from March 1998
to Dec. 1999 with Brand:- MOUSTACHE Jeans.
True Value Apparels : Worked as Sale Executive from Nov. 1991 to Feb 1998
with
Brands : STENCIL Shirt, NUMERO UNO Jeans, WRAP
Ladies & gents outfits, SOVEREIGN (Modi group) formal
Shirts, O.S.L. (Tata group) Ties, GIGGLES (Mafatlal)
woven western dresses, B&B RODEO of U.S.A. socks,
DISNEY BABY of U.S.A. kids wear, CLOWN BABY
CLOWN kidswear, MADAMOISELLE western dresses,
TULIP Ladies nightwear, KRFETED Non-denim etc.
ACADEMIA
 Graduate from Delhi University in 1992.
 Diploma in Business Management & Administration from Institute of Marketing &
management in 1992.
 Diploma in Commercial Arts from Sharda Ukil School of Arts, New Delhi in 1995.
THE CORE COMPETENCIES
Business Development
 Implementing periodic business plans & strategies, in coordination with macro plans of
organization.
 Planning & scheduling assignments to achieve pre set goals within time, quality & cost
parameters. Formulating short term strategic plans to enhance operations.
 Identifying areas of crucial importance in the process driven business of the company &
facilitated development of adequate systems to streamline the same.
Sales Promotion
 Taking care of the sales & marketing operations with focus on achieving sales growth.
 Identifying new streams for revenue growth & developing plans to build consumer
preference.
 Conducting competitor analysis by constantly keeping abreast of market trends.
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3.  Handling sales promotional activities for new products while ensuring their availability,
timely distribution and market development.
 Involved in marketing activities for enhancing brand visibility / coverage & reach.
Area Covered
Delhi, Chandigarh, Punjab, Himachal Pradesh, Jammu & Kashmir, Haryana, Rajasthan,
UttarPradesh, Uttarakhand, Assam, Andhra Pradesh, Odihsa, Goa, Bengal, Jharkhand,
Bihar
& elite cities i.e. Bombay, Bangalore, Aahmedabad etc.
PERSONAL DOSSIER
Date of Birth : 13th
July 1972
Address : : WZ-111, Basai Dara Pur, New Delhi 110015
Languages Proficiency : English, Hindi, Punjabi
Marital Status : Married
( SANJAY TYAGI )
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