Redesigns can have a significantly negative impact on hard-earned search visibility. Steps must be taken to ensure search rankings don't drop. Content structure, internal linking and keywords usage in the new site is critical. Not messing with external linking is a good idea. Google webmaster tools and other analytics can be used to set-up and monitor launches. This talk focused on staying sane - and successful - through a redesign. Case studies included.
High Search Visibility for the โRightโ KeywordsWebMama.com Inc.
ย
Discovering the right keywords so that you optimize and ultimately dominate in search results for words that matter - and there are probably only 10-20 of them! Barbara 'WebMama' Coll
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
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How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Search, Content and Getting Found - Digital Strategy ConferenceWebMama.com Inc.
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In this dynamic session, search marketing leader Barbara โWebMamaโ Coll will update you on how search engines find your content, how to identify gaps and assess whether you have the right content on your site as well as on the distributed web content you control. Sheโll walk through examples of site redesigns and domain name changes; focusing on how to ensure findability and visibility during and afterwards.
Sanity Through a Redesign!!! SEO and Staying Visible in Search Results. WebMama.com Inc.
ย
Website redesigns, like death and taxes, can only be ignored for so long. When your time comes, how do you prepare and then interpret the resulting value of redesign efforts? How do you maintain the search visibility and organic traffic you already have? Will you be able to compare apples to apples or will other fruit enter into the picture? Barbara, who has helped countless clients preserve their search mojo during a redesign delivers advice on what to measure to prove your success and what to ignore to maintain your sanity. See other presentation that is a handout with the top 10 search/metrics-related things to do when redesigning a site.
First presented at #emetrics San Francisco 2014.
Is Organic Search Visibility Measurement Insane?WebMama.com Inc.
ย
During the lifecycle of a website a redesign is inevitable. Ensuring measurement and analysis of organic search traffic is possible and reliable requires forethought and careful attention to the little things. This presentation covers what preparation you should before a redesign, what to check right after, what to expect with respect to timing of search engine pickup, and what can go wrong.
A top 15 list of things to do to avoid organic traffic analytics melt down is included.
Maintaining High Search Visibility Through Redesigns - PubCon New Orleans 2014WebMama.com Inc.
ย
PubCon demands details about search marketing and this presentation provides lots of details about what to do and not to do during redesigns in order to maintain high search visibility. Of interest to SEOs, webmasters, web producers and web marketers.
People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.
High Search Visibility for the โRightโ KeywordsWebMama.com Inc.
ย
Discovering the right keywords so that you optimize and ultimately dominate in search results for words that matter - and there are probably only 10-20 of them! Barbara 'WebMama' Coll
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
ย
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Search, Content and Getting Found - Digital Strategy ConferenceWebMama.com Inc.
ย
In this dynamic session, search marketing leader Barbara โWebMamaโ Coll will update you on how search engines find your content, how to identify gaps and assess whether you have the right content on your site as well as on the distributed web content you control. Sheโll walk through examples of site redesigns and domain name changes; focusing on how to ensure findability and visibility during and afterwards.
Sanity Through a Redesign!!! SEO and Staying Visible in Search Results. WebMama.com Inc.
ย
Website redesigns, like death and taxes, can only be ignored for so long. When your time comes, how do you prepare and then interpret the resulting value of redesign efforts? How do you maintain the search visibility and organic traffic you already have? Will you be able to compare apples to apples or will other fruit enter into the picture? Barbara, who has helped countless clients preserve their search mojo during a redesign delivers advice on what to measure to prove your success and what to ignore to maintain your sanity. See other presentation that is a handout with the top 10 search/metrics-related things to do when redesigning a site.
First presented at #emetrics San Francisco 2014.
Is Organic Search Visibility Measurement Insane?WebMama.com Inc.
ย
During the lifecycle of a website a redesign is inevitable. Ensuring measurement and analysis of organic search traffic is possible and reliable requires forethought and careful attention to the little things. This presentation covers what preparation you should before a redesign, what to check right after, what to expect with respect to timing of search engine pickup, and what can go wrong.
A top 15 list of things to do to avoid organic traffic analytics melt down is included.
Maintaining High Search Visibility Through Redesigns - PubCon New Orleans 2014WebMama.com Inc.
ย
PubCon demands details about search marketing and this presentation provides lots of details about what to do and not to do during redesigns in order to maintain high search visibility. Of interest to SEOs, webmasters, web producers and web marketers.
People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
This is the PowerPoint for the talk that Jason Khoo, Marketing Director at Ron Wave Design, gave at the CSUF Startup Incubator. In this presentation, Jason goes over the powerful strategies that he has used to supercharge his clients' SEO ROI.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
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If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
ย
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
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- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Trends in Ecommerce: Buyer Behavior, SEO, and more - Adam Audette - Pubcon 2010Adam Audette
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Adam Audette's presentation from Pubcon 2010. Trends in ecommerce are covered, including shopping behavior, Google Instant and SEO, case study showing the effectiveness of the rel=canonical SEO meta tag, power of video in ecommerce, why Bing is important, and visual search.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
This is the PowerPoint for the talk that Jason Khoo, Marketing Director at Ron Wave Design, gave at the CSUF Startup Incubator. In this presentation, Jason goes over the powerful strategies that he has used to supercharge his clients' SEO ROI.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
ย
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
ย
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Trends in Ecommerce: Buyer Behavior, SEO, and more - Adam Audette - Pubcon 2010Adam Audette
ย
Adam Audette's presentation from Pubcon 2010. Trends in ecommerce are covered, including shopping behavior, Google Instant and SEO, case study showing the effectiveness of the rel=canonical SEO meta tag, power of video in ecommerce, why Bing is important, and visual search.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Learn about the steps CPA and accounting firms can take to integrate marketing and search engine optimization for optimal results. Focuses on topics such as content development and keyword suggestions.
The โtraditional approachโ to SEO is broken - how to prioritise your efforts ...James Brockbank
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In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
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Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
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The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
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Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
100 Ways to Transform Your Business OnlineBabich Media
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Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Ebriks-Tips for Google Ranking Evolution.georgepaulv
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Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Ebriks-Tips for Google Ranking Evolution.georgepaulv
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Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
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Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics โ and the impact of all this on SEO.
Practical Seo and internet marketing adviceCharlie Kalech
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SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
This is from the Business Accelerator Marketing Academy. This takes an in depth look at on-page and off page ranking factors for Search Engine Optimization. It also introduces you to a few tools that are available. We also introduce Google Analytics, how to navigate the platform and read the data.
Top 15 You Should Do to Maintain and Measure Search Visibility Through a Rede...WebMama.com Inc.
ย
Top 15 You Should Do to Maintain and Measure Search Visibility Through a Redesign. The 15 include SEO tactics, analytics switches and critical measurement elements. These 15 come from case studies from the companion presentation given at #emetrics Boston 2014.
As a companion to the 'Maintaining Sanity and Search Visibility Through a Redesign' this is a series of before and after of a website redesigns that did maintain or increase Search Visibility through SEO tactics.
Keyword Discovery and Analysis - emetrics Chicago 2012WebMama.com Inc.
ย
How to find and categorize keywords for seo and paid search usage. Bucket keywords into: brand, category, legacy (have to use the legacy words), trendy (the ones PR wants). Presented at emetrics Chicago with Dana Todd who spoke about enterprise-level keyword analysis.
Top 6 Things Mistakes Made by Web Marketers When Drawing Conclusions from Web...WebMama.com Inc.
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Web Marketers seem to make the same mistakes (over and over) when looking at organic search traffic. I mentioned 6: not filtering out the CEO, assuming job seekers traffic should convert, giving SEO all the credit (I wish!), assuming all unpaid traffic is 'organic', misinterpreting what is happening in other google lands (ie google.de), think all they get are brand name searches. Presented at emetrics New York 2011 to rave reviews.
Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanc...WebMama.com Inc.
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Is there a set of keywords that define a 'sales funnel' for searchers. I don't think so. I think that you need to capture searchers wherever they are in their journey of discovery and buying. Successful optimization (SEO) of all web elements requires careful planning - and a ton of writing - around category, brand and product keywords.
Key challenges of search engine marketing strategy and tactics for B2B companies include: stringing all of the measurement and tracking tools together to really determine ROI and optimization of content for all search types. This presentation comes from SMX West and provides case studies on B2B Search Engine Marketing focused on SEO.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Kyiv PMDay 2024 Summer
Website โ www.pmday.org
Youtube โ https://www.youtube.com/startuplviv
FB โ https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. +
Maintaining... Through a Redesign
Sanity โ insert your own definition
Visibility โ in organic search results
The Realistic Ability to Measure โ a major
redesign is going to make it hard to
compare apples to apples.
4. + Top Reasons for Redesign and #1 Effect
on Measurement, Visibility and Sanity
๏ฎ Company Name
Change/Acquisition =
Domain Name Change.
Every URL Changes
๏ฎ New SEO Company =
Tactical changes too
many to mention in this
small box
๏ฎ New CEO/CMO = New
brand agency, new web
design
๏ฎ Repositioning of
Company/products =
New content, new
keywords
5. +
Pre-Redesign (1)
๏ฎ Keyword discovery research โ what keywords define the
company
๏ฎ Which content drives traffic into site (review landing pages) and
set content/SEO strategy to maintain that content
๏ฎ Look at Page Authority (moz.com) and donโt kill pages with high
page authority
15. +
Changing DomainsFilename Changes
๏ฑ Inventory which page names are changing
๏ฑ Set up redirect list for .htaccess file
๏ฑ Use 301 redirects
๏ฑ Consider leaving high Page Authority pagesโ URLs the
same regardless of high value of adding keywords to URL
๏ฑ Test redirects before launch
๏ฑ Test redirects of main pages after launch by searching and
clicking
19. +
Right about Now
๏ฎ Spot check for redirect errors โ click on organic search results
๏ฎ Home page change? 3 hours
๏ฎ Sitelinks? 1-3 days
๏ฎ Old and new URLs at same time โ yup โ some overlap
๏ฎ DNS propagation โ 4-5 days across world
๏ฎ Major ranking changes โ 2 weeks
Launch
2-weeks
24. +
Conversation Rate Down?
๏ฎ Did the landing page change for a specific keyword?
๏ฎ Did your SEO company get you to produce a new page?
๏ฎ Was there lead generation on the page?
25. +
Donโt forget to Count:
๏ฎ Mobile search
๏ฎ Error pages
๏ฎ Consider traffic that has moved to Google+
๏ฎ Consider traffic that has moved to Twitter
๏ฎ Consider traffic that has moved to Facebook
26. +
Careful about SEO Advice
๏ฎ Moving from http://tidemark.net to http://www.tidemark.net (two
sites unless redirects done properly and webmaster tools
configured properly)
๏ฎ URL/file name changes โ canโt compare page-to-page traffic
easily in Omniture or Google Analytics
๏ฎ Letting them choose the target landing page for important
keywords when they have no knowledge of company lead
generation strategy
๏ฎ Most will say 301s are the right way to go for everything โ I
disagree. Leave some things alone. Donโt change the URL all
the time.
27. +
Have the same person/team work with
analytics and webmaster tools.
Have the same person/team work with
paid search and web traffic analysis.
WebMama Recommendations: