Discovering the right keywords so that you optimize and ultimately dominate in search results for words that matter - and there are probably only 10-20 of them! Barbara 'WebMama' Coll
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Sanity Through Redesign - Maintaining Your Search Visibility & RankingsWebMama.com Inc.
Redesigns can have a significantly negative impact on hard-earned search visibility. Steps must be taken to ensure search rankings don't drop. Content structure, internal linking and keywords usage in the new site is critical. Not messing with external linking is a good idea. Google webmaster tools and other analytics can be used to set-up and monitor launches. This talk focused on staying sane - and successful - through a redesign. Case studies included.
Search, Content and Getting Found - Digital Strategy ConferenceWebMama.com Inc.
In this dynamic session, search marketing leader Barbara ’WebMama’ Coll will update you on how search engines find your content, how to identify gaps and assess whether you have the right content on your site as well as on the distributed web content you control. She’ll walk through examples of site redesigns and domain name changes; focusing on how to ensure findability and visibility during and afterwards.
Maintaining High Search Visibility Through Redesigns - PubCon New Orleans 2014WebMama.com Inc.
PubCon demands details about search marketing and this presentation provides lots of details about what to do and not to do during redesigns in order to maintain high search visibility. Of interest to SEOs, webmasters, web producers and web marketers.
Sanity Through a Redesign!!! SEO and Staying Visible in Search Results. WebMama.com Inc.
Website redesigns, like death and taxes, can only be ignored for so long. When your time comes, how do you prepare and then interpret the resulting value of redesign efforts? How do you maintain the search visibility and organic traffic you already have? Will you be able to compare apples to apples or will other fruit enter into the picture? Barbara, who has helped countless clients preserve their search mojo during a redesign delivers advice on what to measure to prove your success and what to ignore to maintain your sanity. See other presentation that is a handout with the top 10 search/metrics-related things to do when redesigning a site.
First presented at #emetrics San Francisco 2014.
Is Organic Search Visibility Measurement Insane?WebMama.com Inc.
During the lifecycle of a website a redesign is inevitable. Ensuring measurement and analysis of organic search traffic is possible and reliable requires forethought and careful attention to the little things. This presentation covers what preparation you should before a redesign, what to check right after, what to expect with respect to timing of search engine pickup, and what can go wrong.
A top 15 list of things to do to avoid organic traffic analytics melt down is included.
People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Sanity Through Redesign - Maintaining Your Search Visibility & RankingsWebMama.com Inc.
Redesigns can have a significantly negative impact on hard-earned search visibility. Steps must be taken to ensure search rankings don't drop. Content structure, internal linking and keywords usage in the new site is critical. Not messing with external linking is a good idea. Google webmaster tools and other analytics can be used to set-up and monitor launches. This talk focused on staying sane - and successful - through a redesign. Case studies included.
Search, Content and Getting Found - Digital Strategy ConferenceWebMama.com Inc.
In this dynamic session, search marketing leader Barbara ’WebMama’ Coll will update you on how search engines find your content, how to identify gaps and assess whether you have the right content on your site as well as on the distributed web content you control. She’ll walk through examples of site redesigns and domain name changes; focusing on how to ensure findability and visibility during and afterwards.
Maintaining High Search Visibility Through Redesigns - PubCon New Orleans 2014WebMama.com Inc.
PubCon demands details about search marketing and this presentation provides lots of details about what to do and not to do during redesigns in order to maintain high search visibility. Of interest to SEOs, webmasters, web producers and web marketers.
Sanity Through a Redesign!!! SEO and Staying Visible in Search Results. WebMama.com Inc.
Website redesigns, like death and taxes, can only be ignored for so long. When your time comes, how do you prepare and then interpret the resulting value of redesign efforts? How do you maintain the search visibility and organic traffic you already have? Will you be able to compare apples to apples or will other fruit enter into the picture? Barbara, who has helped countless clients preserve their search mojo during a redesign delivers advice on what to measure to prove your success and what to ignore to maintain your sanity. See other presentation that is a handout with the top 10 search/metrics-related things to do when redesigning a site.
First presented at #emetrics San Francisco 2014.
Is Organic Search Visibility Measurement Insane?WebMama.com Inc.
During the lifecycle of a website a redesign is inevitable. Ensuring measurement and analysis of organic search traffic is possible and reliable requires forethought and careful attention to the little things. This presentation covers what preparation you should before a redesign, what to check right after, what to expect with respect to timing of search engine pickup, and what can go wrong.
A top 15 list of things to do to avoid organic traffic analytics melt down is included.
People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Speakers:
Seth Besmertnik, CEO, Conductor, Inc.
Kristopher Jones, President & CEO, KBJ Interactive
Thursday, March 24, 2011
SES NYC
An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer and customers to seek. In this session, we take a close look at what tricks you can use with search engines to analyze your competitors' game and also what free and premium tools are available to deep dive into their strategy. Join us for a candid discussion as panelists reveal their secrets for monitoring competitive forces and threats while sharing tips that can be successfully applied to any business intelligence effort. After attending this session, you'll have the skills to easily discover what keywords your competitor is targeting, how much your competitor is spending on ads, and be able to identify opportunities your competitor is missing.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
The Building Blocks of Paid Search - WooCommerce Developers ConferenceElizabeth Marsten
It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.
First 90 days of a B2B Digital Marketing StrategySteve Cummins
Outlining a 90 day plan to build a Digital Marketing strategy. Includes tips on benchmarking and creating a baseline; identifying appropriate social media channels; implementing initial strategy. Also recommends free resources to help with planning and implementation. Originally presented at BMA-NJ Digital Marketing Summit.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Predicting Google's Next Algorithm ChangeDemandWave
“Animalgorithms” like Panda and Penguin continue to disrupt dated SEO, aggressively shaking outdated websites and shoddy SEO to the bottom, and raising up higher quality, content-rich sites that attract real links and likes.
AuthorRank Rules: As infographics, articles, and press releases proliferate, Google has developed new ways to rank that content based on authority and relevance. Are your virtual press credentials in order?
The Social Layer Will Drive SEO Google’s been harvesting data from the 100 million active monthly users of its “social layer”, Google+. How are they using it to crowdsource their search rankings and surface the freshest relevant content?
Similar to High Search Visibility for the ‘Right’ Keywords (20)
Top 15 You Should Do to Maintain and Measure Search Visibility Through a Rede...WebMama.com Inc.
Top 15 You Should Do to Maintain and Measure Search Visibility Through a Redesign. The 15 include SEO tactics, analytics switches and critical measurement elements. These 15 come from case studies from the companion presentation given at #emetrics Boston 2014.
As a companion to the 'Maintaining Sanity and Search Visibility Through a Redesign' this is a series of before and after of a website redesigns that did maintain or increase Search Visibility through SEO tactics.
Keyword Discovery and Analysis - emetrics Chicago 2012WebMama.com Inc.
How to find and categorize keywords for seo and paid search usage. Bucket keywords into: brand, category, legacy (have to use the legacy words), trendy (the ones PR wants). Presented at emetrics Chicago with Dana Todd who spoke about enterprise-level keyword analysis.
Top 6 Things Mistakes Made by Web Marketers When Drawing Conclusions from Web...WebMama.com Inc.
Web Marketers seem to make the same mistakes (over and over) when looking at organic search traffic. I mentioned 6: not filtering out the CEO, assuming job seekers traffic should convert, giving SEO all the credit (I wish!), assuming all unpaid traffic is 'organic', misinterpreting what is happening in other google lands (ie google.de), think all they get are brand name searches. Presented at emetrics New York 2011 to rave reviews.
Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanc...WebMama.com Inc.
Is there a set of keywords that define a 'sales funnel' for searchers. I don't think so. I think that you need to capture searchers wherever they are in their journey of discovery and buying. Successful optimization (SEO) of all web elements requires careful planning - and a ton of writing - around category, brand and product keywords.
Key challenges of search engine marketing strategy and tactics for B2B companies include: stringing all of the measurement and tracking tools together to really determine ROI and optimization of content for all search types. This presentation comes from SMX West and provides case studies on B2B Search Engine Marketing focused on SEO.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.