Top Ten Things Mistakes Made by Web Marketers (about Search Traffic) When Drawing Conclusions from Website Data.
That all traffic not paid for is 'organic' <ul><li>They may not really mean this as they are usually referring to anything...
Counting Jobs Traffic Like Everything Else JOBS – 30-50% of Referring Traffic so 13-15% of ALL Traffic   2.
Which leads to: …...I don't need LinkedIn Oh...really?
That Traffic From Google.de is all the traffic from searchers in germany <ul><li>Default is google.de if you are in German...
Which leads to..... <ul><li>People assuming that all you NEED to use country domain names or search engines won't rank you...
Count your CEO's Searches  <ul><li>IP address filters </li></ul><ul><li>Brand Searches </li></ul><ul><li>Ask her how often...
Think All Search Traffic is from People  using Brand names in Keywords. (first 10 are the name of the company and that is ...
Give SEO all the Credit <ul><li>Search Marketing has little effect on increasing keyword search volume on the web </li></u...
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Top 6 Things Mistakes Made by Web Marketers When Drawing Conclusions from Website Data

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Web Marketers seem to make the same mistakes (over and over) when looking at organic search traffic. I mentioned 6: not filtering out the CEO, assuming job seekers traffic should convert, giving SEO all the credit (I wish!), assuming all unpaid traffic is 'organic', misinterpreting what is happening in other google lands (ie google.de), think all they get are brand name searches. Presented at emetrics New York 2011 to rave reviews.

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Top 6 Things Mistakes Made by Web Marketers When Drawing Conclusions from Website Data

  1. 1. Top Ten Things Mistakes Made by Web Marketers (about Search Traffic) When Drawing Conclusions from Website Data.
  2. 2. That all traffic not paid for is 'organic' <ul><li>They may not really mean this as they are usually referring to anything they can't account for that was paid for from the marketing budget </li></ul>1.
  3. 3. Counting Jobs Traffic Like Everything Else JOBS – 30-50% of Referring Traffic so 13-15% of ALL Traffic 2.
  4. 4. Which leads to: …...I don't need LinkedIn Oh...really?
  5. 5. That Traffic From Google.de is all the traffic from searchers in germany <ul><li>Default is google.de if you are in Germany (it will change from google.com -> google.de) </li></ul><ul><li>BUT – it is possible that people are finding the .com site in search results and coming from Germany </li></ul><ul><li>PS – Webmaster Tools by Google </li></ul>3.
  6. 6. Which leads to..... <ul><li>People assuming that all you NEED to use country domain names or search engines won't rank you? </li></ul><ul><li>Nope – you just need to know how to 'tell' the search engines. </li></ul>
  7. 7. Count your CEO's Searches <ul><li>IP address filters </li></ul><ul><li>Brand Searches </li></ul><ul><li>Ask her how often she searches on a specific category (or guess it is their name) </li></ul>4.
  8. 8. Think All Search Traffic is from People using Brand names in Keywords. (first 10 are the name of the company and that is all that is reported to the executives) 5.
  9. 9. Give SEO all the Credit <ul><li>Search Marketing has little effect on increasing keyword search volume on the web </li></ul><ul><li>SEO's goal is to capture as much as possible of the volume of search </li></ul>6.

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