This document provides an overview of social media and tips for businesses to utilize social media effectively. It discusses the large user bases of major social media platforms like Facebook, Twitter, and Linkedin. It then gives guidelines for setting up business pages on each platform, emphasizing listening to customers, engaging with followers, and using social media to build relationships rather than just for advertising. The document concludes by offering tips for creating a regular social media content schedule and things businesses should avoid when using social media.

1. Getting Started With Social Media Daniel Ionescu MD, Stonebow Media

7. It ’ s what WE DO... with the technology like Facebook, Twitter....

8. How BIG is it?

9. 500 BILLION minutes spent on Facebook per month .

10. facebook 3 rd most populated country

18. Not just for kids

20. don ’ t just sit and wait for it to be discovered

23. Social Media is not just a marketing channel, so don ’t treat it like one. Lesson #1:

26. When you want to get to know your neighbour, do you start by shouting?

44. Example: Social Media Content Outline Mondays: Post galleries of events from the weekend, thank guests, tag people and give shout outs to vendors. Tuesdays: Post the weekly blog post and add a quote or announce mid-week events. Wednesdays: Post a quote or a picture of a random Fan of the Week. This might be taken from some of your great galleries you already have. Announce Friday events. Thursdays: Give a fun fact or DYK (Did You Know) tidbit about events, photos, etc. Post a poll for feedback. Appreciate people who ’ ve responded during the week by tagging them in a post. Fridays: Announce weekend events, congratulate couples who are maybe hitting milestones, post some more pictures or celebrate charity events going on over the weekend to support causes.

45. @danielionescu Thank You! Email: daniel@stonebowmedia.co.uk Web: www.stonebowmedia.co.uk www.thelincolnite.co.uk