Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
Sundance Marketing is a preferred choice for successful Public Relations Campaigns in Rochester NY. It helps enhance a company’s image and reputation effectively.
An Enterprise University 03.26.10 class, "Public Relations 101: The 'Earned Advertising'" co-presented by Ann Marie Mayuga, AMM Communications LLC, and Mary Schanuel, Synergy Group. It's a how-to in public relations.
Tài liệu này có tính phí xin vui lòng liên hệ facebook để được hỗ trợ Liên hệ page để nhận link download sách và tài liệu: https://www.facebook.com/garmentspace
https://www.facebook.com/garmentspace.blog
My Blog: http://garmentspace.blogspot.com/
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How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
A brief presentation on how to create an effective map for PR-driven content, presented April 204 to public relations professionals. It includes strategy, destination, content, content mapping, determining the best form of content, and social/social networks timing for sharing.
PR là gì?
Khái niệm PR
PR trong xã hội hiện đại có sức mạnh là gì? Lý giải chi tiết bằng học thuyết và case study thực tế (vai trò PR: tạo ra kinh nghiệm gián tiếp, tạo sự thấu cảm trong đám đông, giúp DN thúc đẩy bán hàng, giúp DN xây dựng và bảo vệ danh tiếng, giúp gia tăng sức cạnh tranh hàng hóa và thu hút nhân tài…) How?
Các đối tượng công chúng của PR
Các loại hình PR (5 levels: nhân hiệu, nhãn hàng, tổ chức, ngành công nghiệp, thương hiệu quốc gia)
PR và Marketing (giống nhau, khác nhau và giao thoa): theo lý thuyết, theo thực tế
Thế nào là một MPR (Marketing PR): theo lý thuyết, theo thực tế.
Laura Vanessa Munoz has been invited to deliver a guest lecture for the students of ITESM campus Mexico City via webcast from London.
She will talk about Stakeholder Mapping and Pitching.
Ten consumer trends relevant to marketing and communication pros along with five key actions to take, this presentation is grounded in research and insights from established and credible sources. Sharing examples of each consumer trend, the presentation includes a limited number of technologies and tools that enable those trends and alter the consumer's behavior. From the accelerated curve of consumer expectations to demanding status updates, from virtual reality to artificial intelligence, trends are introduced to the audience in an easy-to-understand style.
Sources include: Springwise, PSFK, Accenture Digital, Trendwatching, MIT Media Lab, Georgia Tech Research Institute, and more.
Communication 2020 – Spokesperson conference visual summaryPrezly
Visual summary of a conference for spokespeople.
The presentations were about content, sharing and socializing is this new digital word – The New Normal.
The keynote by Peter Hinssen gave a glimpse of how this networked future might look, and what the implications might be for communication teams.
Visual summary of the presentations on the #com2020 conference for spokespeople and public relations pros. Speakers: @StevenVBe @SJDeputter @cdegrez @TomVdVreken @annemielemahieu @RyanHeathEU
Organised by http://www.khis.be
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Public Relations and Facebook Strategies for REALTORSMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Marketing Essentials: Public Relations/Earned Media & Social Media/Owned Medi...Sports and Social Change
The core of this session is mastering communication with your target audience, through "Earned Media" (traditional news and lifestyle channels) and "Owned Media" (internal tools, such as newsletters, blogs and social media). We explore how to create news-worthy content and events, drafting a press release, building a targeted media list and how to outreach to journalists, identifying the best social media channels for your brand (i.e. – Facebook / Twitter / YouTube / Pintrest / Linkedin / Quora) and developing an internal content strategy.
How To Get Press for Your Skillshare ClassErica Swallow
I spoke with a group of Skillshare Master Teachers about how they could get press for their classes, including tips on how to pitch journalists, as well as how to become a guest writer to boost their reputations.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Social media tips for financial industry with emphasis on Facebook and LinkedIn. Provides a what, why, when, who and where approach to social media. Great for financial advisors and life insurance agents with little to experience using social media.
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
Is your email list causing your email performance to suffer? If you’ve got a bad email list it can make it tough for your emails to get delivered.
Special guest, Dan Stevens, CEO/Founder of Kickbox, joins us to discuss how to grow and maintain a healthy email list and how it can help your email performance.
Join us and learn:
-How to separate the good, the bad and the ugly from your list
-Why buying or renting a list is not the right approach
-How to take your list from sick to healthy
-How a healthy list will increase your email effectiveness
And more!
There have been some major changes in the email delivery world recently that impact your email. Join us as we walk you through what has changed, why the changes were needed and what you need to know to keep your emails getting delivered to the inbox.
Join us to learn how to using the right ingredients can help you create an email in 30 minutes or less. We’ll cover the basics on what you’ll need before you start – images, logo and text. You’ll learn what size images you should blend into the email, how to match your logo, and the best tools to write your text in. Plus we’ll talk about different types of emails, such as welcome email, event, or promotion and what to mix into them for success. This is a webinar is geared toward beginner or intermediate attendees.
Email Marketing 1-2-3: How to Get Started, Get Results and Get GrowingVerticalResponse
Your clients are checking their email accounts everywhere, all the time: on their PCs and on their smartphones; first thing in the morning and late at night. Are you in their inboxes, and are you standing out? This new workshop, packed with tips and real-world examples, will show you how to get started with email marketing, including best practices for designing an email, understanding metrics, building your subscriber list and leveraging social media to amplify your messages. You'll also learn how email marketing can enhance other marketing tactics to grow your company's or organization's presence, audience base and bottom line.
Learn more about the anti-spam laws like CAN-SPAM and CASL. Find out how these laws impact your emails in this free 30-minute webinar. We’ll explain why opt-in lists are better for your email marketing and tips on how to create your email to avoid spam filters. This webinar is geared toward intermediate attendees.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
One of the best ways to attract and acquire new customers is to understand who they are, what they want, and how your business can provide it.
Mastering the 4Cs of marketing (Communication, Convenience, Cost, and Consumer) and effectively implementing them into your business can prove invaluable.
This webinar will walk you through real-life examples of each of the Four Cs and offer tips for how you can tailor them to suit your business.
Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshareVerticalResponse
A welcome email is often the first contact you have with a new customer. It sets the tone for future communications and encourages new members to engage with your business.
Join our beginner-focused webinar to learn:
-What you should include in your welcome email
-How to write your welcome email in the right tone
-When you should send your email
-Welcome email subject line suggestions
Email Delivery 101 – How to Get Your Emails DeliveredVerticalResponse
Learn more about email delivery and what you can do to help get your emails to the inbox. Join VerticalResponse experts to get tips on how to create effective and engaging emails that get delivered.
This webinar is geared toward beginners and intermediate attendees.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Get Started with Email Marketing in the Social Age
As a small business you're busy, but you also know you need to do some marketing to keep your business growing. That's where email and social marketing and come in! If you're still trying to figure out how to get started with social AND somehow make it work with your email marketing, or just trying to get an email out the door, this is the session for you! Join Education & Training Manager Jill Bastian as she covers some basics on how to get your social media and email marketing working together.
• Email marketing best practices
• A basic overview of social media
• How to integrate email marking with social media
• Ideas to get started
Setting your Non-profit up for success with social media can be daunting, there are so many options out there. This presentation helps get you started with some tips and ideas to help your organization get up and running on social media.
Secrets of Breaking the Glass Ceiling for Women EntrepreneursVerticalResponse
Special Guest: Geri Stengel, Ventureneer
The startup rate of women-owned businesses is soaring, but the percentage who break through the glass ceiling to more than a million dollar in revenue is flat. What’s blocking their upward momentum? Learn how women leaders of growth businesses kept growing, well beyond the million-dollar milestone
Drawn from interviews with leading women entrepreneurs and her work as a mentor and coach to start-up businesses, Geri Stengel will pinpoint what women need to break through the glass ceiling and keep their businesses on a high-growth track.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
Learn more about email delivery, including changes that the top 4 ISPs have implemented and how that will impact your emails. Join delivery and marketing team members to find out whats new in 2012.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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Top mailing list providers in the USA.pptxJeremyPeirce1
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2. Today’s Agenda
• What is PR? How does it help your business?
• How to:
1. Create a media contact list
2. Write a pitch or press release
3. Distribute your pitch or release
4. Work with the media
5. Measure success
4. What is Public Relations?
The goal of PR is to get favorable visibility and
gain credibility for your company.
5. What is Public Relations?
The goal of PR is to get favorable visibility and
gain credibility for your company.
Press (offline, online) Social media
6. What is Public Relations?
Public relations:
• Is earned; you don’t pay for coverage.
• Is not 100 percent controlled by you.
• Is vetted by journalists and experts.
• Can result in heaps of exposure, awareness
and word of mouth
8. How to: Create a Media List
List all the media outlets –
#1 newspapers, magazines, websites,
bloggers, broadcast shows – that are:
• In your industry (trade)
• In your local community (regional)
• Cover businesses nationally
(national)
9. How to: Create a Media List
• Read, read, read!
#2 • Identify the journalists who cover
your industry, competitors, area of
expertise, etc.
• Record their email addresses
• Note relevant articles or topics
they’ve recently covered
14. How to: Write a Pitch or Release
Cover the five Ws:
#1 • Who are you?
• What do you do?
• When is it? (if it’s time sensitive)
• Where is it? (if a place is involved)
• Why should I care?
15. How to: Write a Pitch or Release
Include:
#2 • Personalization
• Lists, bullets, subheads
• Links to more deets
• Press releases:
- Boilerplate (“About XYZ”),
including social media links
- SEO keywords
16. How to: Write a Pitch or Release
A note on length:
#3 • Pitch: 2-4 short paragraphs
• Press release:
- Headline: 60 characters, not
including spaces
- Body: 400-800 words
22. How to: Work with the Media
Approach:
#1 • Be friendly but professional
• Get to the point
• Offer a unique angle/viewpoint
• Don’t be sales-y
• Provide contact info
23. How to: Work with the Media
Follow Up:
#2 • Check in once or twice
• Don’t expect a response
• Get ready for rejection
• Be prepared for tough questions
• Respect their deadlines
24. How to: Work with the Media
Ongoing Relationship Building:
#3 • Read their work
• Comment on their content
• Share their content
• Follow them/their company on
social media
• Send interesting news; provide
value
Quick overview of how PR is different from other forms of marketing and why you need it for your business.Then get down and dirty with the specifics on how to kick-start your PR efforts. It’s not rocket science, but does take research and preparation.After this webinar, you should have some very specific takeaways that you can start working on right away. Take notes as you go!
PRSA defines PR as:“A strategic communication process that builds mutually beneficial relationships between organizations and their publics.”In real-life speak, the goal of PR is to get your company favorable visibility and credibility.
Usually done by working with the press (so journalists, writers, bloggers, producers, etc.) and social media, where you connect with the public directly.Going to focus on the press part of the equation since social media is a beast of its own and we have lots of webinars focused specifically on social.
So why PR and not advertising or other types of marketing?When you get a PR placement, you didn’t pay for it. Instead, you’ve been vetted by journalists and experts which means it’s a lot more credible in the eyes of the reader. Because it’s objective, you don’t always have control over what’s being said – they can say good things AND bad things about your product or service. That’s why building long-term relationships with press is so important.The media’s job is the report the news to their readers and audience. In PR, you want to make sure they have the information they need to position your product or service in the best possible light.
Step by step process. Take notes here!
Dust off Excel.Research online.
There are no cheat sheets or shortcuts to doing your research.Most important part of PR – identifying the right people to pitch and develop relationships with. Better to have a smaller list of the right people than a huge list of people who may or may not cover your industry.“Spray and pray” method doesn’t work – you’re wasting your time and wasting their time.Note relevant articles or topics – important because you can reference that in your pitch or emails. Shows you’re doing your homework and know your stuff.
Here’s a press release example.Formal, corporate. Usually contains a quote from the lead exec . Always has a boilerplate at the end, which is a small paragraph about the company. (“About XYZ”)Press releases work best if you plan to send something over a newswire (which we’ll get to in a second), if you have an official announcement (new hire, new product, event, etc.) and/or if you need content to post to company website
Here’s a pitch example, from the holidays.Basically an email. Short, four paragraphs with key highlights. Sent directly to each contact, so it’s more personalized and informal.Pitches work best if your news is time-sensitive or if you already have a relationship with the journalist (and can be more informal). Hearing more and more journalists want short pitches over the press release.
Think like a journalist.Why Should I Care??? > Reporters get hundreds of pitches and emails every day. Need to tell them upfront why they should pay attention to you. This is when your research – knowing what topics they cover, what they’ve written in the past – works in your favor bigtime.
Similar to an email campaign:Tailor your pitchBreak up the content so it’s skimmableInclude links to more information – don’t try to cram everything in
PR Newswire, Business Wire, MarketWire – Big 3, can get really expensive because they have direct feeds to newsroomsPR Newswire has a “small business package” that’s a couple hundred bucks per releaseOnline only is recommended if you’re looking for max SEO value, online pick-upsReach varies with each wire service
What’s great about using a wire service is you know where your release goes and who’s read or clicked through on them.How many times your release has showed up in a search resultHow many times a journalist has read itWhich websites got the most viewsHow many interactions (click-throughs, etc.) you got
They’re people, too! Don’t treat as a sales pitch – you want to be helpful!
Be prepared for tough questions, like how you compare to your competitorsBe prepared for easy questions, like what is it that you do … They could be unfamiliar with your product or categoryRespect deadlines! Major pet peeve.
Rejection or radio silence is likely. Don’t get depressed and keep working on it.Comment MEANINGFULLY on their contentBe a resource. Reach out if you uncover something interesting (new trend, research, etc. in your industry) – don’t only contact them when you have something to “sell”
Great way to track coverage is to have an “In the News” section on your site
GA/site traffic:Are you getting a spike in traffic from a particular blog or news site? Or around the same time a story was published?
How Did You Hear About Us – send an email campaign, add it to check-out process if you sell online, arm your sales/support/field staff