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Samyak Veera
Business Strategy
Business Analysis
Samyak Veera
Strategic Analysis
Samyak Veera
Strategic Analysis
• Most businesses will constantly evaluate their
position
• Strategic analysis includes different methods of
assessing
the current position of the business
in the market place
• Two basic methods:
– Internal
– External
Samyak Veera
Strategic Planning
• Competitive Advantage –seeking to identify sources of
competitive advantage
• Adding Value – looking at ways to add value
• Mass or niche markets? – which is the best route?
• Cost based strategies – focus on reducing costs to
compete and grow
• Market based strategies – focus on satisfying
consumer needs as the means
to growth
Samyak Veera
Focus
• Focus is based on the choice of a narrow
competitive scope within an industry
– Firm selects a segment or group of segments (niche)
and tailors its strategy to serve them
– Firm achieves competitive advantages by dedicating
itself to these segments exclusively
• Two variants
– Cost focus
– Differentiation focus
Samyak Veera
Samyak Veera
https://www.linkedin.com/pub/samyak-veera/b/418/809
Samyak Veera

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