A2 Media Studies

1. Focus Group

2. Questions!!
• Which part of Leicester do you live in?
• What do you enjoy doing in your free time?
• Do you enjoy reading regional magazines?
• What kinds of articles would you like to see in a regional magazine?
(Restaurant recommendations, where to shop, when does a game come
on, etc.)
• What type of image would you like to see as the front cover?
(Scenery/person/a place, etc.)
• Which color combination attracts your attention the most?
• Would you prefer a modern billboard design or a traditional design?
• Do you think that having background music in a radio advert attracts your
attention? If so, what type of music?
• How long do you think an advert should last for?
• Are you active on social media?

3. Response 1- Kevin
• Just graduated from Leicester University
• 22 years old
• Lived in Leicester for 5 years

4. Which part of Leicester do you live in?
• “Well, my dorm was in Oadby, so I guess I live
in Oadby?”
• “I always go to Highcross during the weekends
to shop for food and stuff. Sometimes I go to
St. Martin Square to check out shops and
there’s loads of cool stuff.

5. What do you enjoy doing in your free
time?
• “I love basketball and rugby, I always watch
them when it’s on TV. I would love to go to the
stadium to watch a game one day”
• “I do like going to bars and drink after a long
week, but I’m a responsible drinker!”
• “I don’t like watching plays in theatre, they
really don’t interest me.”

6. Do you enjoy reading regional
magazines
• “Nope, I don’t. But sometimes if I run out of
ideas on where to go to, I might go online and
discover new places.”

7. What kinds of articles would you like to see in a regional magazine?
(Restaurant recommendations, where to shop, when does a game
come on, etc.)
• “Defiantly some sports related stuff, yea I would like some
restaurant recommendations. Going to Macdonalds and
burger king all the time is really frustrating when you don’t
know what’s good.”
• I would like to know where I can buy hats, I heard there’s a
shop in St. Martin Square. I might check it out later.”
• “When I cook in the dorms, I always don’t know what to
cook so maybe some fast and easy recipes might help.”
• I love going out on adventurous and stuff, so some articles
on that would do.
• My girlfriend always bugs me about buying gifts for her and
I honestly don’t know what to get her. An article on that
would help.

8. What type of image would you like to see as the
front cover? (Scenery/person/a place, etc.
• “I guess maybe scenery? Maybe like a cool
alley way or somewhere that people may not
know. “

9. Which color combination attracts your attention
the most?
• I would say yellow and black, because these
colors contrast each other and they do stand
out. Black and white is the traditional and
simple combination to make things stand out.

10. Would you prefer a modern billboard
design or a traditional design?

11. Would you prefer a modern billboard
design or a traditional design?
• I guess a modern one, because it does
standout a lot and it’s a lot different from the
traditional ones. You can have fun designing it
without having to worry about the traditional
rules and stuff.
• If there’s a really creative advert, it will
indeed attract my attention.

12. Do you think that having background music in a radio
advert attracts your attention? If so, what type of
music?
• “Yea I think it does. When it’s something
catchy or upbeat it makes the whole
experience more interesting, and it’s more
memorable as well. I would pay attention to
what it says when it’s something fun and
upbeat.”

13. How long do you think an advert
should last for?
• I think it should last around 30-40 seconds. 50
seconds tops, or else it’s too long and I’m
gonna lose interest.

14. Are you active on social media?
• Yes of course I am. I’m mostly active on
instagram, facebook and twitter. I go on them
everyday whenever I’m bored cause what
would you do?
• I guess if a magazine has these platforms I
would be more aware of what’s happening
and I’ll be hyped on what’s going to be in the
next issue.

15. RESPONDENT 2- MRS. BENNETT

16. Which part of Leicester do you live in?
• I did live in Thurmaston but I recently moved
to Daventry, but I still shop in Leicester
because it’s one of the places where I’m
familiar with.

17. What do you enjoy doing in your free
time?
• I enjoy socialising with friends and sometimes
going out for a meal to new restaurants and
bars.
• Sometimes I enjoy reading or playing board
games while I’m at home
• Or maybe going to karaoke or the cinema

18. Do you enjoy reading regional
magazines?
• I would read one that told me about new
restaurants and bars in my area.
• It’s good to find new places to try, it
sometimes gets boring when it’s always the
same things.

19. What kinds of articles would you like to see in a regional
magazine? (Restaurant recommendations, where to shop, when
does a game come on, etc.)
• I would like to see maybe restaurant and bar
recommendations or maybe new cinema
releases. It would be good to see updates in
my area

20. What type of image would you like to see as the
front cover? (Scenery/person/a place, etc.)
• An image celebrating all Leicester has to offer
and how vibrant and exciting it is. For example
one of its event or festival days. It’s good to
promote how wonderful Leicester is and not
the image the media has built for Leicester.

21. Which color combination attracts your
attention the most?
• I prefer urban colours on a billboard, for
example grey, orange, red, etc. These colors
quite stand out in billboards.

22. Would you prefer a modern billboard
design or a traditional design?
• I think I would prefer a modern, because it’s to
reflect how modern and developed Leicester
is compared to the older days.

23. Do you think that having background music in a radio
advert attracts your attention? If so, what type of
music?
• Music is a good idea but I personally think that
the music should reflect Leicester's heritage.
For example incorporating some Kasabian/
bhangra style music. It’s quite unique genre of
music and it will be interesting to incorporate
some in a radio advert.

24. How long do you think an advert
should last for?
• I think the maximum should be 45 seconds. Or
else it’s going to be too long and people are
going to lose interest.

25. Are you active on social media?
• Yes, I’m active on facebook but not on twitter
anymore.