This document analyzes features across albums, trailers, and music videos from three different artists/groups - Imagine Dragons, Skepta, and The 1975 - to identify common branding elements. For Imagine Dragons, a consistent dark theme and atmosphere is used. Skepta prominently features a red stamp image of the artist across various products. The 1975 utilizes the color pink in multiple ways to relate to their target audience and establish a distinct visual identity with consistent fonts and color schemes.

1. Assign20: Synergies (Complete atleast 3 differentartists/groups)
Name ofArtist/Group:
Imagine Dragons
AlbumCover Name Key FeaturesHighlighted
Smoke and Mirrors
 Similargraphicsandideasthatare clearin the trailer.
 The textstands out fromthe contrastingcolour.
 Textisclear and simple.
AlbumTeaser Trailer Key FeaturesHighlighted
Smoke and Mirrors trailer
 Similarthemesof darknessanddarkcolours.
 Showsthe groupsuccessand theirlive performanceswhichallowstheir audience togatheranideaof what theyare
like live.
 Playsa varietyof songsfromthe albuminthe backgroundof the trailer.
Music VideoSingle Key FeaturesHighlighted
Gold
 Followsare darkand mysterioustheme.
 The videoisall performance.
 The lightingaspectplaysakeyrole in thisvideo.
Music VideoSingle Key FeaturesHighlighted
I bet my life
 Thisis an all narrative video.
 Similarthemesrunthroughoutagainof darknesswhichrelatestothe album.
What featurescan be seenacross all 4 products to create brand identity?
 The use of dark coloursand a dark overall theme andatmospheretothe videos,digipakandtrailer.
 A clearfocuson the bands passionandlove formusic.
 The constant use of dark colours.

2. Assign20: Synergies (Complete atleast 3 differentartists/groups)
Name ofArtist/Group:
Skepta
AlbumCover Name Key FeaturesHighlighted
Konnichiwa
 Plainandsimple layoutanddesign.
 A none clearpicture of the artist eventhoughhe isa bigname in the Grime genre.
 The digipakstateswhere he isfrom‘London’whichshowshe isproudof where he grewup.
AlbumPromotion Poster Key FeaturesHighlighted
Konnichiwatour
 Simple andsame redstampimage of artist followsthroughtothe poster.
 Same colourScheme anddesign.
Music VideoSingle Key FeaturesHighlighted
Man
 Puttingthe standout feature of the album(the stamp) inareasaroundLondon.
 Showshe isputtinga stamp on the musicindustry.
 The videohighlightsthe artistsbackgroundof beinginthe streets.
Music VideoSingle Key FeaturesHighlighted
It ain’t Safe
 Performance video
 Showshisdailylife andthe people he handsaroundwith.
What featurescan be seenacross all 4 products to create brand identity?
 The red stampis puton many of hisproductsto create a brand of himself andtoincrease the awarenessof the artist.
 The locationsare all verysimilar.The videosare shotonthe streetsof Londonwhichshowshisaudienceshe isproudof whe re he grew up.
 The name of the albumis named‘Konnichiwa’asitwasone of the artistsfirstabroad performancesandhe hasa large fanbase there.

3. Assign20: Synergies (Complete atleast 3 differentartists/groups)
Name ofArtist/Group:
The 1975
AlbumCover Name Key FeaturesHighlighted
I Like It WhenYou Sleep,forYou Are
So Beautiful yet So Unaware of It
 The coloursstand out howeverare shuttle withthe contrastinthe white andthe pink.
 The use of the colour pinkrelatestotheirtargetaudience (female) asconventionallythe colourpinkisassociatedwith
females.
AlbumTeaser Trailer Key FeaturesHighlighted
I Like It WhenYou Sleep,forYou Are
So Beautiful yet So Unaware of It
 Followsthe same ideaandcolourscheme asthe digipak.
 Has the artist’ssongsplayinginthe backgroundto make theiraudiencesaware of theirmusic.
 Askingtheirfanstovote for themsothat theycan winanaward whichwill increase theirawarenessasa band.
Music VideoSingle Key FeaturesHighlighted
The Sound
 The colour pinkisclearthroughout.
 The font isalsolike the one thatcan be seeninthe albumand the teasertrailer.
 The similaritiesallowthe bandtohave a distinctimage andallowsthemtobe easilyrecognised.
 The videois purelyperformance.
Music VideoSingle Key FeaturesHighlighted
UGH
 Performance Video
 The colour pinkcan be seeninsome aspectsof the lighting.
 Dark backdrophoweverthe lightingconstantlychanges.
What featurescan be seenacross all 4 products to create brand identity?
 The same coloursandfontwhichallowsthe bandto be easilyrecognisedwhichwillimprove the awarenessof the band.
 Most of theirvideosare performance whichshowstheirdedicationandfocusonmusic.