Lithium Technologies provides a complete solution for managing customer communities and measuring their success. Their platform includes tools for moderating forums, monitoring reputation, cultivating influencers, and benchmarking key metrics. It offers over 200 metrics to track community health and engagement. Customers have reported significant returns from increased sales, reduced support costs, new ideas generated, and other benefits enabled by their social engagement. Lithium aims to meet the needs of users, community staff, and organizations with a full-featured yet easy to use platform.

1. Lithium: Measuring What Matters
London , 15 February 2010
Lithium Technologies, Inc.
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2. One Place to Manage the Social Web
Forums
Ideas
Tribal
Know-
ledge
Organization base
Website
Blogs
Blogs
Chat
Content Moderation & Monitoring
Your
Company Listening Engine
Reputation Management
Home Base Outposts Passports 1
Priority: 1, Time Budget: ~50% Priority: 2, Time Budget: ~40%Inc.
Lithium Technologies, Priority: 3, Time Budget: ~10%

3. Gaming Mechanics
Lithium Technologies, Inc.
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4. Reputation drives successful measurement
Social map of community members Customer advocates or
super-users drive success:
“90-9-1” Rule
Average value of a
customer advocate over
€ 50’000/year*
Reputation Engine
identifies, cultivates, and
grows the base of super-
users
*LinkedIn Survey
Michael!Wu,!Principal!Scientist
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5. What does a superuser look like?
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6. Social Engagement Center
Insights
Analytical
Community from Social!Web
insights
moderators
Insights Data from
from super- the Social
users Social
Web
Engagement
Center
Take!Action
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7. Analytics drive insight and action
More than 200 unique
metrics – deepest in
industry.
On-demand charts
showing progress over time
for each metric.
Regular reports that
include our Community
Health Index.
Advanced benchmarking
through our Active Assist
offering.
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8. Measuring Community Health
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9. Benchmarking for Your Community
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10. Influencers: Find Those Who Really Influence
• Attracting and retaining influencers is the single most important element in
ensuring community success and ROI.
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11. Support ROI in the Engagement Center
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12. Lifecycle Benchmark: Users and Superusers
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13. Portability of Reputation
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14. Driving real ROI: Support
$20M saved in call
deflection
$3M saved in call
deflection
2M questions answered
this year
Customer Sat scores
15%
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15. Driving real ROI: Innovation
$50M new market
opportunity identified
through community
300% increase in beta
program participation
200 new product ideas
generated in 30 days
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16. Driving real ROI: Sales & Marketing
66% increase in
spending
39% of all search engine
traffic goes to the
community
Positive sentiment 300%
Negative sentiment 50%
41% increase in
spending
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17. Complete solution has 5 key components
Meets user needs with a
best-in-industry reputation
system and dozens of
personalization options,
including portability of
reputation.
Meets community staff needs
with hundreds of
configuration options and
robust notifications, filters,
and metrics.
Meets organization needs
with advanced integrations
and a fast, secure, and
scalable SaaS platform.
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18. Lithium Mobile
ANY
DEVICE
WHERE
TIME
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19. #1 in Customer Community Success
We power the most successful and most vibrant customer communities and
networks in the world
Number 1 client list according to Forrester Research
November 2009: 129 customers and 241 live communities publicly launched
2 billion messages/views per month, 100% growth year to year 18
Lithium Technologies, Inc.