Sales and Distribution Management Case Analysis

The document outlines the ITC e-choupal initiative, which enhances farmers' access to real-time information and market prices, improving their decision-making and productivity. Launched in 2000, it connects over 4 million farmers through a network of kiosks, aiming to eliminate inefficiencies in the supply chain and empower farmers with knowledge and better bargaining power. The initiative leverages technology and partnerships to reduce transaction costs and expand farmers' choices in selling produce while integrating them into broader agricultural value chains.