Businesses constantly look for opportunities to grow their market-share. In order to achieve rapid market expansion, businesses explore markets outside their country of origin or outside existing market segments. This is done with the expectation that being the first to enter the market/segment will give the business an edge over competition. Commonly referred to as “First Mover Advantage”. Businesses expects to garner greater brand loyalty, high recall value and control over pricing owing to the “first mover” factor. Though it might seem intuitive, but is the first mover advantage guaranteed? Do all companies that make the first move succeed?
Study to understand the management strategies of new multinationals from the ...Charm Rammandala
The purpose of this study is to understand how the emerging multinational companies from emerging economies such as BRIC countries, Middle East and developing countries like Thailand and Malaysia challenging the traditional multinational companies who have strong roots to developed countries. Using various strategies and business models such as alliances, joint ventures and in some cases wholly owned subsidiaries, newly emerging multinationals have made their presence felt in the world market. This study will take an in-depth look in to the management strategies in place to overcome the barriers and accelerate the growth.
Study to understand the management strategies of new multinationals from the ...Charm Rammandala
The purpose of this study is to understand how the emerging multinational companies from emerging economies such as BRIC countries, Middle East and developing countries like Thailand and Malaysia challenging the traditional multinational companies who have strong roots to developed countries. Using various strategies and business models such as alliances, joint ventures and in some cases wholly owned subsidiaries, newly emerging multinationals have made their presence felt in the world market. This study will take an in-depth look in to the management strategies in place to overcome the barriers and accelerate the growth.
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
2014 Global Programmatic Insights ReportRonald Ramlan
For full report download: http://bit.ly/1zf3Q6x
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
http://presportal.ru, http://presuniversity.com, портал Как сделать презентацию, Международная высшая школа презентаций и коммуникаций, создание презентаций
With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
The Alphatise platform smartly connects buyers and sellers, offering buyers a chance to set the price they are willing to pay for a product and sellers (retailers, wholesalers etc.) unprecedented insight into the consumer market and the ability to sell based on true demand.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
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2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
2014 Global Programmatic Insights ReportRonald Ramlan
For full report download: http://bit.ly/1zf3Q6x
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
http://presportal.ru, http://presuniversity.com, портал Как сделать презентацию, Международная высшая школа презентаций и коммуникаций, создание презентаций
With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
The Alphatise platform smartly connects buyers and sellers, offering buyers a chance to set the price they are willing to pay for a product and sellers (retailers, wholesalers etc.) unprecedented insight into the consumer market and the ability to sell based on true demand.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Human Resource Management System (HRMS) has become a critical tool at the modern workplace. It deals with matters such as salary, hiring, training & development, performance appraisal, attendance, and other areas including Employee Self Service. HR heads have the task of choosing the right technology and Human Resource Management System (HRMS) for managing the entire employee lifecycle – both globally and locally. For most organisations, this has proved easier said than done. Choosing from among on-premise and cloud-based solutions can be difficult for decision-makers.
Optimising Retail Revenue through Payment OptionsICFAIEDGE
Traditionally, customers could pay using their debit/credit cards; besides cash. Today, consumers have a range of payment options to choose from – mobile wallets, cash cards, net banking, EMI, Cash on Delivery (COD), etc. Card payments have become contactless giving even more convenience to customers. Having a wide variety of payment options enables retailers to improve their revenue by making sure they don’t miss out on sales for lack of payment options.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
Sustainable Financial Innovation for Organisational TurnaroundICFAIEDGE
Businesses are expected to be prudent with managing their finances especially when they find themselves short of capital. Cash-flow crisis caused as a result of slowdown in business, macro-economic crisis, innovative and disruptive competitive strategy, or other factors can see liquidity plummeting. If organisations do not take note of the situation and take timely corrective measures, it could lead to complete collapse. Financial innovation and industriousness are prerequisites to deftly handle cash-flow challenges. This requires out-of-the-box solutions and hence out-of-the-box thinking.
Reasons Why Businesses Must Use the CloudICFAIEDGE
Organisations are increasingly shifting to the cloud. The approach could be piecemeal or comprehensive – i.e. organisations could choose to move select software installations or their entire software application stack to a cloud-based solution. In either case, it is important for organisations to weigh the alternatives available viz. on-premise solutions versus cloud solutions.
The familiar Point of Sale (POS) device that you find in retail stores is poised to undergo a major change in the coming years. This transformation is expected to result from the combined force of mobile device and sensor proliferation. Customers are experiencing seamless service delivery resulting from unparalled omnichannel retail experiences meticulously built and delivered across several retail touch-points.
Sustainable Financial Innovation for Organisational TurnaroundICFAIEDGE
Businesses are expected to be prudent with managing their finances especially when they find themselves short of capital. Cash-flow crisis caused as a result of slowdown in business, macro-economic crisis, innovative and disruptive competitive strategy, or other factors can see liquidity plummeting. If organisations do not take note of the situation and take timely corrective measures, it could lead to complete collapse. Financial innovation and industriousness are prerequisites to deftly handle cash-flow challenges. This requires out-of-the-box solutions and hence out-of-the-box thinking.
Reasons Why Businesses Must Use the CloudICFAIEDGE
Organisations are increasingly shifting to the cloud. The approach could be piecemeal or comprehensive – i.e. organisations could choose to move select software installations or their entire software application stack to a cloud-based solution. In either case, it is important for organisations to weigh the alternatives available viz. on-premise solutions versus cloud solutions.
Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.
Need for an Integrated Workforce Management SystemICFAIEDGE
Human Resource departments have an arduous task of linking processes to build efficiency while streamlining workforce management. In order to build the desired efficiency, HR systems are expected to work in conjunction with each other. However, this is not always the case. Many a times, HR systems work in complete silos. This slackens the core objective of enabling business and employee needs. Adopting an integrated workforce management system can bring about significant business benefits. Utilising an integrated system for carrying out HR tasks is no longer a “nice-to-have” feature. An integrated workforce management system is a key attribute to improved efficiency for mid-sized companies.
Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.
Need for an Integrated Workforce Management SystemICFAIEDGE
Human Resource departments have an arduous task of linking processes to build efficiency while streamlining workforce management. In order to build the desired efficiency, HR systems are expected to work in conjunction with each other. However, this is not always the case. Many a times, HR systems work in complete silos. This slackens the core objective of enabling business and employee needs. Adopting an integrated workforce management system can bring about significant business benefits. Utilising an integrated system for carrying out HR tasks is no longer a “nice-to-have” feature. An integrated workforce management system is a key attribute to improved efficiency for mid-sized companies.
Organisations are witnessing rapid changes in business environment that necessitates businesses to be nimble. Large organisations, given their scale of operations, find it particularly challenging to roll-out changes – especially if the change/s involved constitute a major departure from established and institutionalized procedures. Change Management comes in as an important discipline in this context.
Data is one of the most critical assets of a business. Therefore, managing data is of paramount importance for every business. Data management is, however, an arduous task. Hence it is imperative for organisations to identify reliable and secure data management services which will ensure data flow between numerous applications, systems and services within the enterprise level is devoid of risks.
Organisations are witnessing rapid changes in business environment that necessitates businesses to be nimble. Large organisations, given their scale of operations, find it particularly challenging to roll-out changes – especially if the change/s involved constitute a major departure from established and institutionalized procedures. Change Management comes in as an important discipline in this context.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
