The document discusses using an interest-driven sales funnel strategy for affiliate marketing. It involves using tools like opt-in pages, lead magnets, and pre-sale pages to attract an audience, see what they are interested in, and sell them related products and services. The strategy guides marketers to give people more of what they show interest in through their engagements and interactions. It also provides examples of types of lead magnets and pre-sale pages that can be used, as well as resources for creating marketing materials and filling the sales funnel. The overall approach is to get people involved, understand their interests, and sell them targeted offers.