FACT: Inbound Marketing can be used for bears, beets and Battle Star Galactica. Dwight Schrutte explains the top 10 basic principles of Inbound Marketing.

1. The Top 10
Principles of
Inbound Marketing
explained by
Dwight Schrutte

2. In order to
delight your customer
you must first
fully understand them
BUYER PERSONA

3. Inbound Marketing
can be used
effectively for any
company, for any
product, and to any
buyer persona.
UNIVERSAL STRATEGY

4. If you don’t believe
you can beat
Walmart on price,
why do you choose to
continue your race to
the bottom?
ADDING VALUE

5. The goal is not just to
get more customers,
it’s to delight them
and make advocates
that promote your
brand to the world.
ADVOCATES

6. Maybe you will find
that trick that will out
smart the Google
search engines and
instantly get you #1
SEO

7. 100% of customers
will tell you what they
prefer when asked.
A / B TESTING

8. Disrupting me via
ads, calls or emails
destroys trust and
makes you just
seem creepy
SPAM

9. Be Genuine.
Letting people know
the real you
through your content
builds trust.
TRUST

10. Inbound leads are
61% less expensive
than traditional
outbound leads.
COST

11. Forget the
puppies and babies.
Enough with trying to
be cute or sexy.
Just be helpful.
BE HELPFUL

12. THE END OF
INTERUPUTION MARKETING