SlideShare a Scribd company logo
MLM BUSINESS INSANITY 
© MLM Business Insanity 
MLM TRAINING LOUNGE
PREPARING 3 
TO DRIVE 
TWO WORDS 
Be 
Pa&ent. 
© MLM Business Insanity
PREPARE 4 
YOUR VALUE 
INVEST IN YOUR OWN VALUE 
You 
need 
to 
invest 
some 
.me 
and 
money 
in 
your 
own 
training 
and 
educa.on 
so 
your 
ideal 
customer 
will 
be 
a/racted 
to 
you 
and 
the 
solu.ons 
you 
have 
to 
offer 
for 
their 
problems. 
Take 
notes 
on 
what 
you 
are 
learning 
daily 
and 
turn 
those 
into 
social 
media 
posts, 
blog 
posts, 
or 
videos. 
This 
is 
how 
you 
will 
leverage 
A/rac.on 
Marke.ng. 
© MLM Business Insanity
PRE-DRIVE 5 
CHECKLIST 
IDEAL CUSTOMER 
• Who 
-­‐ 
Who 
is 
your 
ideal 
customer? 
• What 
-­‐ 
What 
is 
your 
ideal 
customer's 
pain 
or 
problem 
they 
are 
looking 
for 
a 
solu.on 
to? 
• Where 
-­‐ 
Where 
is 
your 
ideal 
customer 
hanging 
out? 
© MLM Business Insanity
PRE-DRIVE 6 
CHECKLIST 
YOUR VALUABLE OFFER 
• What 
-­‐ 
What 
are 
you 
offering 
of 
value 
to 
get 
your 
ideal 
customer 
to 
"opt-­‐in"? 
This 
can 
be 
an 
ebook, 
report, 
guide, 
training 
video, 
Webinar. 
• Why 
-­‐ 
Why 
should 
your 
ideal 
customer 
be 
interested 
in 
your 
offer? 
• How 
-­‐ 
How 
will 
they 
get 
your 
offer? 
Create 
an 
opt-­‐in 
capture 
page. 
AIer 
entering 
their 
name 
and 
email, 
you 
can 
provide 
a 
link 
on 
a 
"Thank 
You" 
page 
or 
email 
them 
an 
aJachment 
with 
your 
auto-­‐ 
responder. 
© MLM Business Insanity
TYPES OF 7 
TRAFFIC 
3 TYPES OF TRAFFIC 
• Traffic 
You 
Own 
-­‐ 
is 
usually 
your 
email 
list. 
It 
can 
also 
be 
in 
a 
community 
you 
manage 
like 
your 
Facebook 
business 
page. 
You 
can 
send 
this 
traffic 
anywhere 
you 
want, 
whenever 
you 
want. 
• Traffic 
You 
Control 
-­‐ 
comes 
from 
the 
purchase 
of 
pay-­‐per-­‐click 
or 
banner 
ads. 
You 
can 
momentarily 
control 
(as 
long 
as 
you 
pay) 
where 
it 
goes 
and 
send 
it 
wherever 
you 
want. 
• Traffic 
You 
Don't 
Control 
-­‐ 
comes 
to 
your 
Website 
based 
on 
ac.vi.es 
you 
do 
online, 
like 
crea.ng 
blog 
posts, 
social 
media 
posts, 
videos, 
and 
press 
releases. 
© MLM Business Insanity
“FREE” TRAFFIC 8 
TRAFFIC YOU DON’T CONTROL 
“FREE” TRAFFIC OPTIONS 
1. Social 
media 
2. Blogging 
3. YouTube 
videos 
4. Google 
hangouts 
5. Valuable 
comments/posts 
to 
relevant 
online 
groups/communi.es 
6. Press 
releases 
7. Link 
in 
signature 
of 
your 
emails 
© MLM Business Insanity
PAID TRAFFIC 9 
TRAFFIC YOU CONTROL 
PAID TRAFFIC OPTIONS 
• Facebook 
• Google 
Adwords 
• Done-­‐for-­‐you 
traffic 
• Banner 
ads 
• Solo 
ads 
© MLM Business Insanity
DRIVING TRAFFIC 10 
THROUGH YOUR SALES FUNNEL 
Teaser 
“Free” 
Traffic 
Op&ons 
Paid 
Traffic 
Op&ons 
Link 
to 
Squeeze 
Page 
© MLM Business Insanity 
Squeeze 
page 
Visitor 
enters 
name 
& 
email 
Give 
prospect 
what 
you 
promised 
in 
Teaser 
Page 
Email 
Auto-­‐Responder 
Sales 
Page 
Sales 
Offer
DRIVING TRAFFIC 11 
THROUGH YOUR SALES FUNNEL 
The 
prospects 
then 
flow 
into 
your 
email 
auto-­‐responder. 
© MLM Business Insanity
GETTING PAID ADS RIGHT 12 
ULTIMATE GUIDES 
READ THESE BOOKS 
Perry 
Marshall 
• The 
Ul&mate 
Guide 
to 
Google 
Adwords 
• The 
Ul&mate 
Guide 
to 
Facebook 
Adver&sing 
• www.perrymarshall.com 
© MLM Business Insanity
THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 13 
COMPLIMENTARY TRAINING 
AVAILABLE AT: 
MLMBUSINESSINSANITY.COM 
© MLM Business Insanity

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MLM Training Lounge - Part 6 - Driving Traffic - MLM Business Insanity

  • 1. MLM BUSINESS INSANITY © MLM Business Insanity MLM TRAINING LOUNGE
  • 2. PREPARING 3 TO DRIVE TWO WORDS Be Pa&ent. © MLM Business Insanity
  • 3. PREPARE 4 YOUR VALUE INVEST IN YOUR OWN VALUE You need to invest some .me and money in your own training and educa.on so your ideal customer will be a/racted to you and the solu.ons you have to offer for their problems. Take notes on what you are learning daily and turn those into social media posts, blog posts, or videos. This is how you will leverage A/rac.on Marke.ng. © MLM Business Insanity
  • 4. PRE-DRIVE 5 CHECKLIST IDEAL CUSTOMER • Who -­‐ Who is your ideal customer? • What -­‐ What is your ideal customer's pain or problem they are looking for a solu.on to? • Where -­‐ Where is your ideal customer hanging out? © MLM Business Insanity
  • 5. PRE-DRIVE 6 CHECKLIST YOUR VALUABLE OFFER • What -­‐ What are you offering of value to get your ideal customer to "opt-­‐in"? This can be an ebook, report, guide, training video, Webinar. • Why -­‐ Why should your ideal customer be interested in your offer? • How -­‐ How will they get your offer? Create an opt-­‐in capture page. AIer entering their name and email, you can provide a link on a "Thank You" page or email them an aJachment with your auto-­‐ responder. © MLM Business Insanity
  • 6. TYPES OF 7 TRAFFIC 3 TYPES OF TRAFFIC • Traffic You Own -­‐ is usually your email list. It can also be in a community you manage like your Facebook business page. You can send this traffic anywhere you want, whenever you want. • Traffic You Control -­‐ comes from the purchase of pay-­‐per-­‐click or banner ads. You can momentarily control (as long as you pay) where it goes and send it wherever you want. • Traffic You Don't Control -­‐ comes to your Website based on ac.vi.es you do online, like crea.ng blog posts, social media posts, videos, and press releases. © MLM Business Insanity
  • 7. “FREE” TRAFFIC 8 TRAFFIC YOU DON’T CONTROL “FREE” TRAFFIC OPTIONS 1. Social media 2. Blogging 3. YouTube videos 4. Google hangouts 5. Valuable comments/posts to relevant online groups/communi.es 6. Press releases 7. Link in signature of your emails © MLM Business Insanity
  • 8. PAID TRAFFIC 9 TRAFFIC YOU CONTROL PAID TRAFFIC OPTIONS • Facebook • Google Adwords • Done-­‐for-­‐you traffic • Banner ads • Solo ads © MLM Business Insanity
  • 9. DRIVING TRAFFIC 10 THROUGH YOUR SALES FUNNEL Teaser “Free” Traffic Op&ons Paid Traffic Op&ons Link to Squeeze Page © MLM Business Insanity Squeeze page Visitor enters name & email Give prospect what you promised in Teaser Page Email Auto-­‐Responder Sales Page Sales Offer
  • 10. DRIVING TRAFFIC 11 THROUGH YOUR SALES FUNNEL The prospects then flow into your email auto-­‐responder. © MLM Business Insanity
  • 11. GETTING PAID ADS RIGHT 12 ULTIMATE GUIDES READ THESE BOOKS Perry Marshall • The Ul&mate Guide to Google Adwords • The Ul&mate Guide to Facebook Adver&sing • www.perrymarshall.com © MLM Business Insanity
  • 12. THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 13 COMPLIMENTARY TRAINING AVAILABLE AT: MLMBUSINESSINSANITY.COM © MLM Business Insanity