In this online marketing case study for the hard money niche, we go over how we were able to harness 3 powerful inbound lead generation tactics to automatically and predictably bring in leads every week. - The 1st case study was able to go drastically increase the amount of leads that their website was able to convert from website visitors. They went from converting 1.36% to a whopping 10.2% of all website traffic. - After doing better SEO, there is a clear difference as you will see, they were able to generate 23.1 hard money borrower leads each month. Before, they were only generating 4.2 hard money leads each month. - A 2nd case study of a newly created hard money lender knew the importance of generated inbound leads, especially in the beginning while they built referrals and brand recognition. They immediately got started with PPC (pay per click) and within the first 30 days, was able to generate 21 leads.

1. HOW WE
GENERATED
$60,000
COMMISSIONS
FOR HARD
MONEY LENDERS
ON AUTOPILOT 👍

2. DID YOU REALLY GENERATE
$60,000 COMMISSIONS?
▶ The short answer… Yes!
▶ However, we were “lucky” to have such a “unicorn” deal, literally
fall into our laps, by strategically marketing exactly where the
rubber meets the road
▶ We did it by creating prime online real estate where people
looking for alternative loans find you instead of your competitor

3. “Luck is what happens when
preparation meets
opportunity
- Seneca

4. 🔑 Just like in real estate…
online marketing is all about
LOCATION, LOCATION,
LOCATION
Photo Credit Anthony Quintano Flickr

5. THIS IS FOR YOU IF
✔ You recognize that there must be a better way of growing your
business (we’re not claiming to have the best way, but simply want to
show you that there is a better way)
✔ You recognize that you’ve hit a ceiling waiting for referrals, repeat
house flippers or realtors & lenders to refer you (…you realize that
putting all your eggs in one basket rarely works out in life and much less in
investments)
✔ The old marketing tactics and strategies that used to work really
really well… well, they just don’t anymore

6. THIS IS NOT FOR YOU IF
✘ You don’t honestly believe that investing in marketing & advertising
could possibly generate positive ROI for your business
✘ You believe that deals can magically fall in your lap for “FREE” or
that referrals will always be there (…what do you think happened to the
dental practice of the dentist who went hunting in Africa after Cecil the Lion
went viral???)
✘ You are already happy with the annual revenue of your business

7. “What got you here won't get
you there
- Marshall Goldsmith

8. WHAT WE DID

9. OUR
PROCESS
IS EASY
ATTRACT THE RIGHT PEOPLE TO YOUR
WEBSITE
HAVE YOUR WEBSITE DO 80% OF THE
SELLING BEFORE YOU EVEN TALK TO
THEM
FUND THE LOAN AND SEAL THE DEAL

10. WE COMBINED THE 3 MOST POWERFUL
AUTOPILOT LEAD GENERATION
TACTICS
Website that
CONVERTS
NEW LEADS
SEO
Marketing
GEOTARGETED
Ads

11. 🔑 If your website isn’t converting…
Website visitors won’t
“bite”without the right LURE

12. NOT ALL WEBSITES
ARE CREATED EQUAL
No Call-to-Action
You’d be surprised
how many websites
seem to “not want
any more business.”
Broken web forms,
hidden phone
numbers and hard-
to-find email
addresses lose
leads.
Hard to Navigate
Does your website
take 10-seconds to
load and even when
it does, your
homepage confuses
them even more?
Make it easy for
people. A confused
mind always says no.
No Trust Factors
Do you come across
as an anonymous
company without
pictures of your
team, past clients or
pictures of funded
projects? It’s just
one more hurdle
before people hand
over personal info.

13. WHICH WEBSITE
DO YOU TRUST?
School might
have taught us to
not judge a book
by its cover… but
we all still do it!
Option A

14. WHICH WEBSITE
DO YOU TRUST?
This is the same
website after a
design overhaul
which was the
foundation for
converting more
leads.
Option B

15. Important Website
RESEARCH STATISTICS...
▶ 38% of people will stop engaging with a website if the
content/layout is unattractive (Adobe)
▶ 39% of people will stop engaging with a website if images
won’t load or take too long to load (Adobe)
▶ 75% of users admit to making judgments about a company’s
credibility based on their website’s design (Kinesis Inc)

16. The Proof Is In
THE NUMBERS...
1.36% Conversion 10.2% Conversion
📌Note: Web Leads do not include direct callers

17. WITHOUT TRUST
THERE ARE NO
$60K PAY OUTS
The leads we generated
had never met or heard
of Direct Investors…
but trusted them
enough to become a
lead and do business
with them.

18. POWERFUL
WEBSITES
CONVERT MORE

19. 🔑 SEO (Search Engine Optimization) is
like…
Fishing in the ocean instead
of a small pool. There are
way more fish out there.

20. SEO IS CRITICAL BECAUSE…
▸ 55.83% of clicks go to the TOP 3 websites on
Google
▸ 78.8% of clicks happen on the 1st page of Google
Search
With so many people out there that have yet to hear
about your hard money solutions, you can’t afford to
ignore all of that potential revenue.

21. YOUR COMPETITORS ARE ALREADY
FEELING THE ❤ FROM GOOGLE

22. BUT… NOT ALL SEO
GENERATES MORE LEADS
Cheap SEO Kills
Too many
companies have
hired SEO services
that never deliver
results for $300/mo
Results never arrive
while a competitor
beats you with
better SEO.
Focus on Value 1st
Google provides
value. They expect
the same from
websites that rank
higher. A simple
brochure website
with little valuable
content will have an
uphill climb to the
top.
Don’t Cheat
If you’re trying to
“trick” Google into
ranking you higher
than you deserve
with 100 mentions
of “hard money
lender,” you’re in for
a bad surprise.
Google catches on
and overnight
success disappears.

23. “I’ve done SEO but it
didn’t work for me”
▶ You or your SEO company might have been using tactics that
Google despises
▶ Just like a house, if you cut corners on the foundation, it doesn’t
matter if you have the nicest house on the block… some day
that house will crumble to the ground
▶ If your website and information is seen as “low quality” Google
will punish you and “hide” you from your ideal clients

24. RESULTS FROM A
PREVIOUS SEO
They had an SEO
company that was
“working” each
month but not
delivering results.

25. Place your screenshot here
AFTER DOING
BETTER SEO
This is the same
website after a
better SEO
foundation was
put in place.

26. WHICH WEBSITE
WOULD YOU RATHER HAVE?
4.2 Web Leads per Month 23.1 Web Leads per Month
📌Note: Web Leads do not include direct callers

27. BETTER
SEO
CREATES LEADS

28. 🔑 PPC (Pay-per-Click) is like…
Having a fishing net that
filters out the best fish from
the rest.

29. GEO TARGETED PPC IS CRITICAL
BECAUSE…
▸ 36% of hard money searches are based around
your city (Google)
▸ 69% of mobile Google searches lead to a phone
call (Google)
▸ 27% more profits can be expected when
combining SEO & PPC (Business2Community)
When you set up an effective PPC marketing
strategy, you can see results almost immediately…
because you “Pay-to-Play” on Google AdWords.

30. BUT… NOT ALL PPC CAMPAIGNS
WILL CREATE POSITIVE ROI
Track Cost-per-
Lead
Too many
companies focus on
clicks instead of
conversions. If it’s
costing more to
bring in the lead
than you make in
profit, you need to
fix this immediately.
Better Keywords
We’ve seen this over
and over.
Companies running
PPC and not
realizing that
they’re also
attracting
traditional loans or
clicks from people
looking for FHA
loans.
Geotarget
GEOTARGET!
If you’re only
licensed in
California, why
waste money for
leads in states
where you are not
licensed. Make sure
you’re fishing where
you want & can fish.

31. “We’re already doing PPC and
I think it’s working”
▶ Is every one of your ads taking them directly to the homepage
each time? If yes, you’re losing out on leads. It’s like trying to go
to the Nike Store and being dropped off at the edge of town. Take
them directly to where they want to go.
▶ Are you running ads specifically for specific types of loans? If no,
you need to ASAP. Some people might Google “bridge loan” vs
“hard money loan”. Don’t miss out on these higher-quality leads
that already know exactly what they want. Chances are they will
be a lead that has done this before and already meet your
requirements.

32. Avg. Web Leads per Month
24.25
21 leadsQUICK RESULTS
AFTER PPC
A brand new
company got
started with PPC
right away and
saw results within
30 days.
📌Note: Web Leads do not include direct callers
In the first 30 days

33. EFFECTIVE
PPC BRINGS
QUICK RESULTS

34. “A man who stops advertising to
save money is like a man who
stops a clock to save time.
- Henry Ford | Ford Motor Company

35. BETTER ONLINE
MARKETING
WORKS

36. SO YOU NEED MORE
PREDICTABLE LEADS?!?
▶ Are you tired of waiting around for borrowers to contact you?
▶ Do you have a fund that isn’t being maximized for you or your investors?
▶ Do you already “have” SEO & PPC being done for you but you are not seeing
your business improving for the better?

37. LET’S TALK
Let’s set up a conversation!
✘ Worst case scenario, we verify that you already have this covered.
✔ Best case scenario, we identify that you have untapped marketing
channels waiting to bring in leads on autopilot.
Alteza Labs is an inbound marketing solutions company that merges a better
understanding of psychology, marketing and data-driven results to produce
qualified leads. We focus on actual leads instead of “too good to be true” website
traffic numbers.
📧 info@altezalabs.com
💻 www.altezalabs.com