This document discusses using Facebook ads and chatbot automation to increase response speed by 90% and decrease sales costs by 80%. It outlines the benefits of chatbots such as being available 24/7, personalization, and increasing customer engagement while saving time and money. However, it also notes that chatbots often fail when they solve irrelevant use cases, provide poor experiences, and are not truly relevant or smart. Even large companies struggle to create chatbots that work well. The document suggests chatbots are more helpful when they do one thing well rather than many things poorly. It then provides examples of chatbot applications for communications, customer service, sales, support, marketing, news broadcasts, automation, payments, and utilities before inviting the reader

1. FB ADS & CHATBOT AUTOMATION
Tăng 90% tốc độ phản hồi – Giảm 80% chi phí Bán hàng
13/12/2017
Lại Tuấn Cường (Jason Lai), CEO & Founder Repu Digital

7. THEN APP-IN-APP BECOMES THE
NEW TRENDS

12. BENEFITS OF CHATBOTS

13. Lợi ích của Chatbot
• Nhân viên tận tụy âm thầm 24/7
• Cá nhân hóa sâu
• Tăng tương tác của KH với Nhãn hàng
• Tiết kiệm thời gian và tiền bạc
• Xu hướng mới và hấp dẫn

14. Vì sao Chatbot Fail?

15. Vì sao Chatbot Fail?
Even the big companies are
struggling

16. WHY CHATBOTS FAIL?

17. WHY CHATBOTS FAIL?
• solving for irrelevant use cases
• offer really poor experiences
• NOT truly relevant and smart

18. WHY CHATBOTS FAIL?
• The most successful bots
out there make one thing
clear from the very
beginning of the
experience: that the user is
chatting with a robot, not
with another human

19. WHY CHATBOTS FAIL?
• Except in cases where bots are powered by natural
language processing technology, they can't hold
contextual information for longer than a few chat
bubbles, and will end up losing track of what the
user was saying before they posed the question.

20. WHY CHATBOTS FAIL?
• You are creating a bot to book appointments in a
spa. If your chatbot does not communicate with
the spa's existing appointment management
system, that means extra work for the business
owner to handle requests coming through this new
channel – and ultimately lack of consistency for the
user.
• Bots that do one thing well
are more helpful that bots
that do many things
poorly.

21. BUT NOT EASY TO CREATE
SOMETHING THAT WORKS
Even the big companies are
struggling

22. Ứng dụng Chatbot
Communications Customer Service Support Sales

23. Support Sales

24. Support
Sales

25. Support Sales – Marketing
News Broadcast Automation

26. Customer Care
Uber

27. Customer Care
Payment

28. Customer Care
Electricity Service

35. HẸN GẶP LẠI
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