Growth Hacking for Commerce: 17 Tactics You Can Try Next Month
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In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth. For most businesses, growth ultimately equates to one thing: boosting profits.
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Growth Hacking for Commerce: 17 Tactics You Can Try Next Month
- 1. By William Harris @wmharris101
- 2. LET’S GO
- 3. IN THE past YEARS growth hacking has exploded
- 4. popular among savvy internet marketers, SaaS companies, and technical product entrepreneurs
- 5. fairly simple… growth = profits
- 6. Growth hacking for the big guys and little guys ! ! !
- 7. SO WHERE DO YOU START?
- 9. genuine word-of-mouth recommendation = powerful and effective
- 10. " # $ % & Product Pages Emails Advertisements About Page Homepage How to do this? Put reviews and testimonials on…
- 12. guest post on another blog = new customers
- 13. How to do this? Make a list of blogs ' ( ) * 01 02 Reach out to the managers of these blogs 04 Link back to your blogs 03 Don’t make your blog post promotional
- 15. handwritten thank you cards = impressed customers % + , Dear Customer, you are great! convince them to buy again influence them to tell others impress them
- 16. How to do this? Hire interns to manually write thank you cards or…
- 18. running A/B tests = good idea
- 19. How to do this? Bigger product photos vs. smaller product photos Include a trust badge vs. don’t include a trust badge Add limited supply information vs. don’t include limited supply information - . /
- 21. exit intent pop-ups = more customers 0 1 1 1
- 22. How to do this? You can also try: Offer something good!
- 24. share purchase on social media = more traffic to website
- 25. How to do this? clicktotweet or… custom built landing page I just bought my brand new top hat from @AbeLincolnHats! Can’t wait to get it in the mail! Get yours: [link to shop] include a special offer and link to it in the pre-written Twitter update 2 2
- 27. include a printed card in the order package = excited customers %3 %% %
- 28. How to do this? Designers
- 30. current customers = valuable customers #after a customer buys send an email 10-15 days later inviting them to buy again 4
- 31. How to do this? design your email
- 33. customize the look and feel of your homepage for returning visitors 5
- 34. How to do this? Educate yourself THEN USE…
- 36. launch a referral program that rewards customers for sending new business your way 1 1 1 1
- 37. How to do this? Sweet Tooth
- 39. encourage customers to purchase related products 1 1 1 add-ons up-sells cross-sells
- 40. How to do this? Educate yourself THEN Find the right tools
- 42. statements and actions from real people = incredibly powerful selling tools testimonials on your homepage number of customers or products sold on your About Us page live interactions from other customers as they purchase your products in real-time " 67 How to do this? manually add or…
- 44. retargeting campaigns = incredibly powerful and effective 5 2 2 2 2
- 45. How to do this?
- 47. urgency statements = good buying cycle relate to the amount of inventory remaining for a particular product the time left on a specific deal that you’re running temporary free shipping
- 48. How to do this? ENDS SOON HURRY ACT NOW TIME IS RUNNING OUT LIMITED SUPPLYDEADLINETODAY ONLY
- 50. adding content upgrade offers = more sales +
- 51. How to do this? short ebook01 02 checklist 03 worksheet 8'9 Find your most popular blog post, and repurpose it into a… Then build an email drip campaign : : : : : : : :# #
- 53. take advantage of the opportunities the seasons bring to your business
- 54. How to do this? 2 ;think about the types of deals and offers you can present to your audience prepare your marketing materials 9 2 have a clear timeline for launching and managing your seasonal campaign
- 56. overcome objections and make people feel safe
- 57. How to do this? Access the logos provided by the companies you use to keep your ecommerce site safe, then add them across your entire website LOGO 1 logo 2 logo 3
- 58. Get our weekly ecommerce tips http://eepurl.com/bW1-1r Thanks for reading!