Nhân đôi thu nhập nhờ tối ưu hoá chuyển đổi CRO Landing Page - Binh Nguyen http://affiliatesummit.vn

1. How to
C R O Landing Page
Bình Nguyễn
Fouder LadiPage Vietnam & iSocial
www.AffiliateSummit.vn

4. LANDING PAGE STRATEGY

5. Source: Intercom
LANDING PAGE STRATEGY

6. LANDING PAGE STRATEGY
• Pre-landing page
• Lead page
• Sale page (one product, combo)
• Thank you page (upsale, crossale,
lead gen confirmation page)

7. TEST A/B (Content, Conversion) • https://www.google.com/
analytics/optimize/
• A/B Testing (Headline, CTA,
Image, Section)
• Redirect (Layout)
• Multivariable Testing
(Combinations)
•Intro (Headline, Subhead,
Video, Hero shot, Benefits,
CTA…)
•Benefits, Features
•Product details
•Social proof, Customer review,
Testimonial
•Trust elements
•Price table, offer
•CTA Conversion goal (Add to
cart, buy now, offer, coupon)

8. LANDING PAGE A P P S
• Popup
• Sticky
• Header, Footer Bar
• Notification Box
• Livechat
• Call - Hotline
• Testimonial/Rating/Reviews…
Countdown (limited time, coupon)
• Social Plugin
• Event Games

9. OPTIMIZE
CONVERSION EV ENT

10. PERFORMANCE
TRACKING
• analytics.google.com
• analytics.facebook.com
• heatmap.me
• mouseflow.com
• hotjar.com
• crazyegg.com
• mixpanel.com
• metrica.yandex.com
• Event Tracking
• Scroll Map
• Click Map
• Mouse Movement
• Screen Record
• Attention m a p

11. CUSTOMER FOLLOW UP
Strategy:
• Discount, Gift…
• Thank You, Tracking page
• Upsale, Cross Sale
• Content Marketing
• Funnel Landing Page
Tools:
• Email Marketing
• Messenger, Zalo, SMS
Marketing
• Google, Facebook
Remarketing
www.AffiliateSummit.vn

12. T H A N K S
FOR
WATCHING!
Bình Nguyễn
Founder LadiPage Vietnam
Nền tảng thiết kế Landing Page cho nhà quảng cáo Việt N a m
https://ladipage.vn
www.AffiliateSummit.vn