1) The document discusses the conscious and unconscious mind and how they influence behavior. The unconscious mind, which operates much faster than the conscious mind, accounts for 95% of our behaviors. 2) The unconscious mind can lead to less desired behaviors because it works quickly, can make errors, and relies on existing heuristics and biases that may not be appropriate for changing conditions. 3) To encourage safe behaviors, we need to assist colleagues by acting as their conscious mind when they are in automatic mode. This involves pointing out biases, countering negative impacts, and helping create new, safer heuristics while reinforcing existing safe ones.