This document discusses how understanding neuroscience can help explain why 70% of change initiatives fail and provide strategies for more successful change management. It explains that the brain's amygdala responds to change as a threat which hinders problem-solving. However, the brain can rewire itself (neuroplasticity) through new thoughts and actions. The document recommends harnessing neuroplasticity and emotions to support change by providing opportunities to practice new behaviors, reinforcing positives, and acknowledging small steps forward.

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CHANGE*MANAGEMENT*/*NEUROSCIENCE
As"leaders,"we"are"constantly"driving"and"facilitating"
change, yet research in this area has demonstrated
that 70% of change initiatives fail. Why? How can
we make change easier and more successful?
The neuroscience of change, and understanding
how our brains function, is vital to managing and
coping with change.
BRAINS ARE WIRED FOR SURVIVAL
Our brain functions as a survival tool by helping
us avoid danger. A part of the brain called the
amygdala helps monitor our responses and tells us
when to run from danger or towards safety. It also
tells us when to step towards a benefit or away
from a threat.
When change is happening around us in our
society, relationships and workplaces, we can feel
threatened, and that activates our amygdala. We
feel outside our comfort zones, triggering fear
and anxiety.
While this is good for our safety, it does come at
a cost. When our brain is in safety mode, protecting
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McDonald
us from a perceived threat, it cannot function well
as a problem solver or creativity generator. In
the workplace, the fear of change causes people to
rely on tried and true routines, rather than create
new strategies to move forward. In effect, the
brain shuts down the part that is really needed at
that time.
Basically, the amygdala of your brain has been
hijacked and this is not the best time to make an
important decision.
Now you see why 70% of change initiatives fail.
By understanding how the brain works we can
manage change resistance and develop strategies
to maximise change potential. Additionally, it
gives us insights into how people learn, engage
and remember, as well as manage emotions.
BRAINS ARE LAZY
Considering that our brains weigh around 1.5kg and
absorb around 20% of our body’s energy, our brains
are not particularly energy efficient and are actually
pretty lazy. Our brains prefer comfy habits, as these
REWIRING THE BRAIN
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Sonia&McDonald
require a lot less energy. They don’t really like to
learn new habits or ways of doing things, as this
takes effort.
The design of the brain is not always helpful.
The part of the brain that is responsible for
thinkingandhigh-orderprocessing(theprefrontal
cortex) requires a lot more energy to function than
does the part of the brain that deals with emotion
(the limbic system). That means it’s a lot harder
for us to cope with change than to return to our
tried and true habits.
How can we break habits and form new ones? In
his book The Brain That Changes Itself, Dr Norman
Doidge tells us that the brain can be changed by
our thoughts and actions. They physically alter the
structure of the brain itself, which in turn changes
the way it functions. This is the most important
breakthrough in neuroscience in four centuries.
This ability of our brain to change and make
new connections, rewire itself and even grow
new brain cells as a result of experience is called
‘neuroplasticity’. Change is about forming new
wiring, habits and behaviours. Yes, we can teach
an old dog new tricks!
How can we harness neuroplasticity of change?
By tapping into the emotions…
BRAINS ARE AFFECTED BY EMOTION
We know that often our behaviour is controlled by
emotion rather than common sense. What that tells
us is that the limbic system in the brain has some
control over the information that is passed onto the
cortex,whichcontrolsourdecision-makingsystem.
In other words, our thoughts and actions are
coloured or skewed by the emotion that we are
feeling. You’ve heard of rose-coloured glasses, the
phenomenon that makes certain things look better
than they really are. That’s an example of the limbic
system influencing our beliefs and perceptions.
When people are afraid, as they usually are at
the thought of change, our limbic systems colour
our perceptions with threat and fear. People only
see the negative side of change because that is all
their brain permits. If the change is brought about
for positive reasons, then people will accept it and
be ready to involve themselves in making change
happen.
MAKING THE BRAIN WORK FOR YOU
So, we know that our brains are wired for survival,
that they are lazy and will take the easiest thought
out of there, and that every thought is coloured by
emotion. We also know that actions and thoughts
can change the physical structure of the brain.
How can we use that knowledge to make the
brain lead us towards supporting change rather
than running away from it?
There are two key solutions.
First, you can use neuroplasticity to your
advantage and provide opportunities for people to
develop new thoughts and practise new actions and
behaviours, thereby rewiring the brain.
Second, you can make the limbic system work
for you by creating positives around change,
especially to reinforce behaviour and thought
changes.
We need to build organisational change systems
that capture the important role of emotions
in determining behaviour, particularly in the
contexts of engagement, resistance, cooperation,
and commitment. What that means in the
workplace is that every small step forward needs to
be acknowledged.
Change leaders are essentially helping people to
develop new connections within their brains. Our
role should involve creating opportunities and
interventions that give people the chance to trial
new behaviours in a safe environment. We should
allow them to take the ‘risk’ of doing something
uncomfortably new and succeeding at it. The more
fun we can build into the experience, the more
people will become involved in it.
Positivereinforcementisessentialtohelpembed
the new thoughts and behaviours and to show the
limbic system that this change is nothing to fear.
The more often we can encourage people to
repeat the new actions, the more comfortable their
brains will allow them to feel. When people are
comfortable, their high-order thought processes
resume functioning and their creativity and
decision-making skills start firing again.
If you are leading change in your organisation
you can create the right atmosphere for change by
building a safe and positive environment for your
team and identifying ways to acknowledge and
reward new actions or behaviours.
The fear of change causes people
to rely on tried and true routines,
rather than create new strategies
to move forward