Learn more about how your mind works and what you can do to make it work better! Easy to understand facts about the human mind and tips to train and stimulate your intellect.
The relationship between artificial intelligence and psychological theoriesEr. rahul abhishek
Psychology is one of the parent elements of artificial
intelligence or we can also say that it is the main source for
artificial intelligence. In this paper we are discussing about the
theories of psychology used in AI. Since psychology is the study
of human brain and its nature and AI is the branch which deals
with the intelligence in machine, so for understanding the
intelligence of a machine we have to compare with human
intelligence because AI means the intelligence shown by a
machine like a human being.
A brief survey of approaches to using cognitive science artificial intelligence to achieve goals in both the cognitive science and artificial intelligence fields.
Neuro-diagnostic research: the perfect marriage between biology and psychologyWHY5Research
Presentation by Madeleine Janssens (WHY5Research) and Marysia Kluppels (DELA) on how the brain wave measurement tool Evaluate helped DELA to choose the most effective narrative for their tv commercial. The document was presented at the Marketing & Insights Event 2013 in the Netherlands
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
Learn more about how your mind works and what you can do to make it work better! Easy to understand facts about the human mind and tips to train and stimulate your intellect.
The relationship between artificial intelligence and psychological theoriesEr. rahul abhishek
Psychology is one of the parent elements of artificial
intelligence or we can also say that it is the main source for
artificial intelligence. In this paper we are discussing about the
theories of psychology used in AI. Since psychology is the study
of human brain and its nature and AI is the branch which deals
with the intelligence in machine, so for understanding the
intelligence of a machine we have to compare with human
intelligence because AI means the intelligence shown by a
machine like a human being.
A brief survey of approaches to using cognitive science artificial intelligence to achieve goals in both the cognitive science and artificial intelligence fields.
Neuro-diagnostic research: the perfect marriage between biology and psychologyWHY5Research
Presentation by Madeleine Janssens (WHY5Research) and Marysia Kluppels (DELA) on how the brain wave measurement tool Evaluate helped DELA to choose the most effective narrative for their tv commercial. The document was presented at the Marketing & Insights Event 2013 in the Netherlands
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
Neuroscience of Virtual Reality and Behavioral Change - Giuseppe Riva, Ph.D.Riva Giuseppe
Keynote at the 3rd Annual Innovation in Psychiatry and Behavioral Health - Stanford, October 6th 2017
The keynote discusses the added value provided by Virtual Reality (VR) in transforming our external experience by focusing on the high level of personal efficacy and self-reflectiveness generated by their sense of presence and emotional engagement. More, it outlines the potential future use of virtuality for transforming our inner experience by structuring, altering, and/or replacing our bodily self-consciousness. The final outcome may be a new generation of transformative experiences that will open a new field - Embodied Medicine - in which the goal is not to change the physical body but the experience of the body. The possible practical application of Embodied Medicine in eating disorders and obesity is also presented and discussed
Neuro-diagnostic research: a perfect marriageWHY5Research
Presentation by Madeleine Janssens (WHY5Research) and David Weinberger on how brain wave measurement of Evaluate can help make your communication and marketing more effective. It was given at the Rethink webinar on April 18th 2014.
La presentazione della Dott.ssa Patrizia Cherubino esplora l’incontro tra marketing e neuroscienze nell’ambito delle ricerche di mercato. Tale connubio prende le mosse a partire da una duplice evidenza: l’incapacità delle persone di essere pienamente consapevoli delle proprie reazioni di fronte alle stimolazioni ambientali e la difficoltà delle ricerche di mercato tradizionali di individuare le motivazioni più profonde in grado di spiegare i comportamenti di consumo e di predirne le reazioni.
Week 11 neural basis of consciousness : consciousness and integration (1)Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) How can we compute integrated information?
2) How we can estimate the proposed boundary of consciousness?
3) What are the reported phenomenology / behaviors of split brain patients?
4) How does IIT explain various known facts about consciousness, such as split brain patients?
Conversational Skills; Mastering The Art of Small TalkEdward Ating
Making conversation at the office can be awkward. Stay all business and you risk coming across as a buttoned-up, stuffy person who doesn’t know how to cut loose. Too nice? You might find yourself taken for granted or even passed over for promotions. And if your conversations are too casual, you may find that you’re not taken seriously. How do you strike the perfect balance when making workday chat? The techniques in this slide will help you improve your conversational skills in no time.
Week 9 the neural basis of consciousness : dissociation of consciousness &...Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) What are the logic and evidence of experiments which demonstrate dissociation between attention and consciousness?
2) How do they manipulate & assess consciousness?
3) How do they manipulate & assess attention?
Week 8 : The neural basis of consciousness : consciousness vs. attention Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) How can we define “attention”?
2) What are the paradigms to manipulate attention?
3) What are the neuronal mechanisms of attention?
4) How can we explain the relationship between attention and consciousness?
We have identified goals of education by viewing them from the point of neuroscience; through education, we have to produce individuals who are better problem solvers and decision. To achieve this goal, learners will have to transform what they have learned explicitly into implicit memories and vice versa. Further, through education, we enhance learner consciousness and wisdom. A number of pedagogical practices that are useful in achieving the above goals are presented. When new contents are presented in a teaching-learning environment, high-level concepts need to be highlighted; the concepts are likely to penetrate through multiple domain areas thus helping learners to form better neural networks of knowledge. In order to reach out to multiple brain regions, we need to get the frontal lobe involved essentially and hence the pace of presentation has to be controlled appropriately; as the frontal lobe connects to many brain regions, the processing occurs relatively slowly. The important task of motivating learners can be done by presenting learners with neuroscience-based facts about learning; even difficult content can be mastered by simply paying attention elaborately; human brains have the feature of plasticity and through learning, neural networks can grow throughout the lifespan. Taking into consideration the phenomenon of binocular rivalry - human brains can concentrate only on one thing at a time fully- we should encourage learners to engage in the discussion in a teaching-learning session fully. When setting assessment, we should focus on open-ended, novel conceptual questions so that learners use their frontal lobes connecting many other regions as well.
Candice O'Denver and the Balanced View team provide this resource for you to enjoy. It is a complete introduction to open intelligence, clarifying human nature and empowering optimal use of our innate strenghts, gifts and talents to be of benefit to all
Cognitive brain training is about giving the brain a workout or sending it to a brain gym to improve fitness levels.Thanks to technology, cognitive training has moved out of the psychologist’s office and online where web based software uses game based learning to improve a person’s cognitive abilities.
Week 10 neural basis of consciousness integrated information theory of consc...Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) What is IIT?
2) Where does IIT start to construct the theory?
3) What are the five core properties of every phenomenology that IIT considers important?
4) What is the neuronal measure that was inspired by the IIT?
Simon Nash, an engagement and experience expert, introduces the concept of what we mean by "digital psychology" and how Reading Room are incorporating this into our core consultancy offering.
Humans Aren’t Computers: Effective Management Strategies for IT LeadersMichele Chubirka
IT leaders are expected to break down silos between different technology teams, get end users to understand and embrace policies, and forge productive relationships with their counterparts on the business side of the organization. This is harder than it sounds, because while people can behave rationally, they can also be governed by emotions such as frustration and fear of change. They can be driven by ego, a bad attitude, or simple ignorance. They can cause conflict that can disrupt professional relationships, drag down a team or even poison an entire department. Unfortunately for technical-minded leaders, there’s no Python script to program company-wide collaboration and harmony and get everyone to sing Kumbaya. We have to learn how to build healthy relationships with employees, drive engagement, and understand how to resolve conflicts using practical, effective strategies.
Neuroscience of Virtual Reality and Behavioral Change - Giuseppe Riva, Ph.D.Riva Giuseppe
Keynote at the 3rd Annual Innovation in Psychiatry and Behavioral Health - Stanford, October 6th 2017
The keynote discusses the added value provided by Virtual Reality (VR) in transforming our external experience by focusing on the high level of personal efficacy and self-reflectiveness generated by their sense of presence and emotional engagement. More, it outlines the potential future use of virtuality for transforming our inner experience by structuring, altering, and/or replacing our bodily self-consciousness. The final outcome may be a new generation of transformative experiences that will open a new field - Embodied Medicine - in which the goal is not to change the physical body but the experience of the body. The possible practical application of Embodied Medicine in eating disorders and obesity is also presented and discussed
Neuro-diagnostic research: a perfect marriageWHY5Research
Presentation by Madeleine Janssens (WHY5Research) and David Weinberger on how brain wave measurement of Evaluate can help make your communication and marketing more effective. It was given at the Rethink webinar on April 18th 2014.
La presentazione della Dott.ssa Patrizia Cherubino esplora l’incontro tra marketing e neuroscienze nell’ambito delle ricerche di mercato. Tale connubio prende le mosse a partire da una duplice evidenza: l’incapacità delle persone di essere pienamente consapevoli delle proprie reazioni di fronte alle stimolazioni ambientali e la difficoltà delle ricerche di mercato tradizionali di individuare le motivazioni più profonde in grado di spiegare i comportamenti di consumo e di predirne le reazioni.
Week 11 neural basis of consciousness : consciousness and integration (1)Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) How can we compute integrated information?
2) How we can estimate the proposed boundary of consciousness?
3) What are the reported phenomenology / behaviors of split brain patients?
4) How does IIT explain various known facts about consciousness, such as split brain patients?
Conversational Skills; Mastering The Art of Small TalkEdward Ating
Making conversation at the office can be awkward. Stay all business and you risk coming across as a buttoned-up, stuffy person who doesn’t know how to cut loose. Too nice? You might find yourself taken for granted or even passed over for promotions. And if your conversations are too casual, you may find that you’re not taken seriously. How do you strike the perfect balance when making workday chat? The techniques in this slide will help you improve your conversational skills in no time.
Week 9 the neural basis of consciousness : dissociation of consciousness &...Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) What are the logic and evidence of experiments which demonstrate dissociation between attention and consciousness?
2) How do they manipulate & assess consciousness?
3) How do they manipulate & assess attention?
Week 8 : The neural basis of consciousness : consciousness vs. attention Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) How can we define “attention”?
2) What are the paradigms to manipulate attention?
3) What are the neuronal mechanisms of attention?
4) How can we explain the relationship between attention and consciousness?
We have identified goals of education by viewing them from the point of neuroscience; through education, we have to produce individuals who are better problem solvers and decision. To achieve this goal, learners will have to transform what they have learned explicitly into implicit memories and vice versa. Further, through education, we enhance learner consciousness and wisdom. A number of pedagogical practices that are useful in achieving the above goals are presented. When new contents are presented in a teaching-learning environment, high-level concepts need to be highlighted; the concepts are likely to penetrate through multiple domain areas thus helping learners to form better neural networks of knowledge. In order to reach out to multiple brain regions, we need to get the frontal lobe involved essentially and hence the pace of presentation has to be controlled appropriately; as the frontal lobe connects to many brain regions, the processing occurs relatively slowly. The important task of motivating learners can be done by presenting learners with neuroscience-based facts about learning; even difficult content can be mastered by simply paying attention elaborately; human brains have the feature of plasticity and through learning, neural networks can grow throughout the lifespan. Taking into consideration the phenomenon of binocular rivalry - human brains can concentrate only on one thing at a time fully- we should encourage learners to engage in the discussion in a teaching-learning session fully. When setting assessment, we should focus on open-ended, novel conceptual questions so that learners use their frontal lobes connecting many other regions as well.
Candice O'Denver and the Balanced View team provide this resource for you to enjoy. It is a complete introduction to open intelligence, clarifying human nature and empowering optimal use of our innate strenghts, gifts and talents to be of benefit to all
Cognitive brain training is about giving the brain a workout or sending it to a brain gym to improve fitness levels.Thanks to technology, cognitive training has moved out of the psychologist’s office and online where web based software uses game based learning to improve a person’s cognitive abilities.
Week 10 neural basis of consciousness integrated information theory of consc...Nao (Naotsugu) Tsuchiya
12-week lecture series on "the neural basis of consciousness" by Prof Nao Tsuchiya.
Given to 3rd year undergraduate level. No prerequisites.
Contents:
1) What is IIT?
2) Where does IIT start to construct the theory?
3) What are the five core properties of every phenomenology that IIT considers important?
4) What is the neuronal measure that was inspired by the IIT?
Simon Nash, an engagement and experience expert, introduces the concept of what we mean by "digital psychology" and how Reading Room are incorporating this into our core consultancy offering.
Humans Aren’t Computers: Effective Management Strategies for IT LeadersMichele Chubirka
IT leaders are expected to break down silos between different technology teams, get end users to understand and embrace policies, and forge productive relationships with their counterparts on the business side of the organization. This is harder than it sounds, because while people can behave rationally, they can also be governed by emotions such as frustration and fear of change. They can be driven by ego, a bad attitude, or simple ignorance. They can cause conflict that can disrupt professional relationships, drag down a team or even poison an entire department. Unfortunately for technical-minded leaders, there’s no Python script to program company-wide collaboration and harmony and get everyone to sing Kumbaya. We have to learn how to build healthy relationships with employees, drive engagement, and understand how to resolve conflicts using practical, effective strategies.
We are offering PROJECTS in EMBEDDED, MATLAB, NS2, VLSI, Power Electronics,Power Systems for BE- ECE & EEE Students.
Own Concepts also accepted.providing real time projects on MATLAB,EMB&VLSI for ECE Dept DreamwebTechnosolutions
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What is NLP? (Neurolinguistic Programming)Jacob Laguerre
This presentation is about Neurolinguistic Programming or NLP for short. NLP was founded by John Grinder and Richard Bandler, back in the 1970s and has since, spread all over the world. Richard has defined NLP as "an attitude, backed by a methodology, that leaves behind a trail of techniques". It is through the use of this novel technology that average people learn how to "run their own brains" and create a subjective reality that enables them to become all that they can be.
Check out my website at https://www.pciinstitute.net for more awesome content
Building the Knowledge of Human Perception into E-LearningShalin Hai-Jew
Human perceptual systems—for sight, sound, taste, touch, and smell (and maybe even embodied proprioception)—may offer some guidelines for how to build multimedia e-learning: immersive 3D simulations, imagery for analysis, sight-and-sound distributions of information channels, and other applications. This will offer a brief overview of human perception (with a little human cognition thrown in) and some light applications to the design of e-learning.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
How EQ makes the difference. A thorough research on Emotional Intelligence and productivity. It talks of relationship management at work and work life balance.
A rule based approach towards detecting human temperamentijcsit
This paper presented a rule based system for detecting human temperament.. The system was developed to
provide support for an expert psychologist in properly predicting the temperament of an individual as well
as given advice to the user. The system does this by following specified rules. Of this, we have deduced
some features that makes up known temperament types from which the system can accurately classify the
user‘s temperament based on the person‘s characters. Also, our work is solely limited to temperament, any
expert advice sought from and given by the system is limited to this scope.
The deficiency or hindrance in the capacity to think passionate states is known as mind visual deficiency. This condition is seen to be the key inhibitor of social and enthusiastic insight for mentally unbalanced individuals. A mental imbalance is a range of neuro-formative conditions which influences one's social working, correspondence what's more, is frequently went with redundant practices and over the top interests. Failures coming about because of mind-visual deficiency incorporate measuring the enthusiasm of different gatherings amid discussions, withdrawal from social contact, obscurity to social signals, in distinction to individuals' conclusions and inconceivable non-verbal correspondence. The current assistive gadgets and instruments generally fill in as healing apparatuses that give a learning condition for mentally unbalanced youngsters to find out about the standards of social conduct. In any case, these instruments do not have the capacity to work in conjunction with certifiable circumstances. A thought is recommended that means to satisfy this need. We propose a compact gadget which can help extremely introverted individuals in correspondence in genuine circumstances. We trust that this versatile gadget can help to limit the hole amongst us and the universe of extreme introvertedness through helped correspondence. In this paper, we introduce one a player in this gadget, which is called Emotional Advisor to help extremely introverted youngsters in taking part in significant discussions where individuals can learn how they are feeling amid correspondence.
Applications of Behavioural Economics to consumer insightErica van Lieven
Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.
NLP can help you achieve health, wealth and anything your heart desires. In this book the author explains what NLP is and how it can help the reader achieve all their goals including making money.
This program explores how you can leverage EQ competencies to enhance performance and productivity in your organization.
Emotional Intelligence refers to a set of emotional and social skills and competencies that influence the way we perceive and express ourselves; develop and maintain social relationships; cope with challenges; and use the information in emotions in effective and meaningful ways.
3. People filter and handle surrounding reality, full of stimuli,
through the brain and behave in consequence.
Information that brain recognize in short time are limited
5. If we apply these knowledges to everyday life, we can
understand people's different behaviours and explain how
they act.
Neurosciences can increase society's competitiveness and
wellness: public and private companies, social sphere, training
authority, associations.
What do they are good for?
6. About us
We are a team of
researchers with
different and integrated
skills: Neurosciences,
Sociology, Statistics,
Marketing, Psychology,
Economics, Education.
7. What do we do
We carry out some researches
about Marketing and social
sphere, making use of
Neurosciences.
We observe how information
and messages are acquired
by brain through senses and
then, they are reworked.
8. What do we do?
•how the brain reacts to
environmental stirrings (stimuli)
•what chatches its attention
•how it elaborates information
•how and what it learns
•experiences that people have
We study:
9.
10. Which work tools
do we use?
We use neuroscientific tools
coupled with traditional
methodologies:
we want to give a complete
meaning to people's
experience.
Eyetracking
EEG-Biofeedback
Qualitative Research
11. Eyetracking It records eye movements,
measuring the corneal reflection
through infrared light.
It allows to know:
•what a person is looking any
time
•how this person collects
information that will be
elaborated by brain
•how many time this person
lingers on details
It helps us to understand which
strategies are the most quick,
immediate and incisive
12. Eyetracking metrics:
Fixations Number
Fixation time mean
Saccade time
Visual Attention -
Hotspot
Stochastic Reading
Path
the number of times that gaze remains fixed on a target. During
fixations information is collected and processed by the brain
is the average time devoted to the observation of an object. If it is
less than 200 ms is not effective, if it is higher than 500 ms indicates
a difficulty of understanding
fast movements of the eye needed to switch from one fixation
point to another. If this index is too high it means confusion and
little usability of the stimulus
the points in red are the ones that have a higher visual
concentration, while those ones in green indicate less attractive
areas
represents the order in which information is read. Used to identify
which parts obstruct the flow or benefit experiential flow
13. EEG-Biofeedback It records changes in electrical
potential generated by brain.
It allows to measure when people:
•are attentive
•memorize
•refer to knowledges that are
already present in memory
•struggle to elaborate information
It helps us to understand which
contents are easy and coherent
depending on predetermined
aims.
14. EEG-Biofeedback Neurometrics:
Attention the user is ready to receive stirrings from the outside world, is open and receptive
measures the degree to focus on a detail of the stimulus . The consumer is involved in
a step of selective attention.
the user is ready to learn and memorize and itís a phase of upgrading knowledge. If
learning and attention are activated at the same time the user perceives the stirring as
New
the user connects and compares the stirring with its previous experience (familiarity
with the brand, with the site, habits, practices, influence of advertising)
indicates that the communication stirring is comprehensible and immediacy. If it is off,
the subject is in a state of cognitive fatigue
cognitively indicates that the subject is in a state of relaxation and willingness to interact
effectively with the environment. If disabled, it generates a state of inhibition
hindering the process of decision making.
Focus
Learning
Evocative
Simplicity
Cognitive Relax
15. EEG-Biofeedback
Neurometrics are expressed on a scale of 0-100:
●when the index are above the threshold L52, the
related metrics is Enabled. This means that the
stirring has started significantly the metrics.
●If the index is between L52 and L48, the metrics
is in the "Routine" state.
●Sotto la soglia 48 la neurometrica è Disattiva.
●Below the threshold L48, the metrics is off.
16. Qualitative research It is the tool used to deepen people's
experiences and the meaning they
give to them.
It is essential to:
•examine the drivers at the bottom of
people's choices
•understand their opinions: what
people think about a concept/theme
and how they tell about this concept
with the others (word of mouth)
Joint to Eyetracker and EEG-Biofeedback, it allows us to recreate all the experiential
flow and to understand how to make the communication easy and direct
17. Behaviour
Reaction
Scientific research takes
advantage of monitored
stimuli, like images, videos,
digital interfaces..., in order to
submit the same experience
to different people.
It allows us to measure, and so
compare, different stimuli
depending on cerebral
reactions aroused on equal
terms.
Organism
Stimulus
18. Through our methodologies we give
operational indications for the
planning and the fulfillment of
people-oriented artifacts.
Artifacts, like stimuli (products,
services, communications, digital
interfaces) have to be planned and
organized in order to fully exploit
human abilities to assimilate
information.
Stimuli effectiveness is measured
depending on perception and
elaboration made by brain.
Methodologies
19. Attention economy
Attention economy drives our brain
towards the key points of the reality
we get in contact with everyday.
Media saturation brings the
competition between companies to
create effective products and
services that are easy to understand
by the brain.
Each company's productive activity,
from product or service conception
to planning, communication and
selling, has to vie with users' brain!
20. Stimuli
Stimuli ask to the
user a different
level of
interaction and
have an
increasing
degree of
complexity.
Kind of stimulus
Audiovisual
Digital
Immersive
Interaction
Complexity
Static
Actual
21. Stimuli:
Applied Neurosciences Lab, for every kind of stimulus, has created research
methodologies to measure effectiveness of it.
A stimulus is effective when, on a perceptual - cognitive level, information
included in it are attractive, easy to elaborate, memorized and
reconnected to one's own knowledge.
The stimulus effectiveness can be directly compared with that one of other
stimuli, in order to define which solution is the best.
22. Neurosciences answer to questions like:
How many people see the object?
Which elements of the object are more seen and in which proportion?
Has the object been seen for a sufficient time to elaborate its contents?
Is the object the first, the second...to be seen? And the potential
competitors?
Is the object appealing?
Is the object recognizable?
Do people memorize the object?
Are the object and its message easily enjoyed?
Do the message produce Awareness about the product/object/brand?
Which action/ behaviours are produced by the object?
24. Company values
In order to
communicate it's
necessary to have
strong bases to share
internally, on which
built one's own
products and services
25.
26. Continuità Curiosità SfidaCambiamento
Movimento Sperimentazione Evoluzione
Passato Futuro Divertimento Collettività Base
Usanze Solidità Fluidità Passione Cultura Storia
Costumi Coinvolgimento Caos creativo Salto
Effimero Consumismo
Modo di fare Diversità di culture Valore Mentalità
Tecnologia Freno Procedure Lento
Conservazione Cambio di marcia
Invecchiamento Apertura Positività
Leggerezza Stimolo Ascolto Rapporti
impersonali Confusione Nuovo Interconnessione
27. Static Advertising
A visual artifact is incisive when
information included in it are
read according to an univocal
order with a sufficient time to be
understood by the brain in a
easy, unforgettable and
appealing way.
28. Images effectiveness
Is my message understood as
I would?
Which communication objects
mainly catch people's attention? Are
they read in the correct sequence?
Which elements are ignored?
Manage the whole message to be
efficient?
29. Images Analysis
It allows to:
•Understand which are the rules to build
a communication that is all in cognitive
order, that is an advertising in regard of
the actual perceptual process put to use
by the final addressee of the message.
•Remove or improve those elements
that could reduce the communication
effectiveness.
•Measure and directly compare the
communication effectiveness
30. Audiovisual Advertising
A videoclip is incisive
when the story that it tells
simplifies the message
understanding, focuses
the attention on the
product which is
reminded, generate or
keep the Brand
Awareness.
36. Exhibition centres
Promotional places
are complex,
expensive and very
competitive spaces.
One's own products
positioning in
coherent, strategic
and cheap points is
the key to success.
37.
38.
39. Applied Neurosciences Lab
Registered office
Via Pier Paolo Pasolini 15,
41123 Modena (MO)
Phone: +39 059 5966052
E-mail: info@gtfondazione.org
Headquarters
Via Carlo Darwin 20
20143 Milano (MI)
Phone: +39 02 39306680
E-mail: labneuro@gtfondazione.org
Applied Neurosciences Lab
Scientific director : Francesco Gallucci
Research team:
• Riccardo Trecciola
• Valeria Trezzi
• Martina Di Bartolomeo