The document discusses segmentation, targeting, and positioning as part of an international marketing strategy. It defines segmentation as dividing the market into groups based on characteristics like geography, demographics, psychographics, and behaviors. Targeting is selecting specific market segments to enter based on an assessment of attractiveness. Positioning is developing a competitive position and marketing mix for the target segment. The document provides examples of different types of segmentation and strategies for reaching target markets, such as mass marketing, differentiated marketing, concentrated marketing, and direct marketing.
Market Segmentation consist of taking the total
heterogeneous market for a product & dividing it
into several sub-market or segments, each of which
tends to be homogeneous in full significant
aspects.”
Market Segmentation consist of taking the total
heterogeneous market for a product & dividing it
into several sub-market or segments, each of which
tends to be homogeneous in full significant
aspects.”
These slides have been presented at Supereweek conference in October 2012 in Siania, Romania.
They give an overview of what are the different Google penalties : manual penalty, automatic penalty and also the famous Google Panda and Google Penguin.
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1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Strategic marketing - STP
Segmentation Targeting Positioning
The right relationship for right customers
• Huge number of
customers.
• Widely distributed.
• Different needs and
expectations.
Analyzing the marketing strategy
3. Evolution
Mass market
20th Century
Market segmentation
21st Century
• Mass marketing.
• Mass production.
• Mass distribution.
• Mass promotion.
• Identifying market
segments.
• Selecting one or some
of them.
• Developing different
products.
4. Positioning the target market
Segmentation
• Divide the market into smaller groups of consumers.
• Define markets’ profiles according to the segmentation.
Targeting
• Assess the potential of certain segments.
• Select one or more segments to enter.
Positioning
• Give the product a competitive position.
• Design marketing mix.
marketingforprofessionals.co.nz
5. Segmentation
Divide a market into different groups of buyers based on their needs, characteristics or
behaviors, and that may require different products or different marketing mix strategies.
Huge and
heterogene
ous
markets
1
2
3
4
Uniqueneeds
Customer segmentation
Industry segmentation
International markets segmentation
Requirements for an effective segmentation
6. Customer segmentation
There is no a single way to
segment a market.
Geographic
Demographic
Psychographic
Behavioral
Segmentation variables
Individually Combination
7. Geographic segmentation
Divide a market into different geographical units such as nations, states, regions, cities, towns or
neighborhoods.
• A company may attend one or more geographical areas but responding to their needs and
expectations.
www.choice.com.au
8. Demographic segmentation
Divide the market into groups based on demographic variables such as age, sex, family size,
family life cycle, income, occupation, education, religion, race and nationality.
Influence on needs, desires and frequency.
Easier to measure.
Age Life cycle
9. Psychographic segmentation
Divide a market into different groups based on social class, lifestyle or personality
characteristics.
www.123rf.com
10. Behavioral segmentation
Divide a market into groups according to the knowledge, attitudes, use or consumer response to
a product.
Occasion
• Divide according
to occasions when
customers
conceived the
idea of buying,
make the
purchase or use
the product.
Benefits
• Market division
into groups
according to the
different benefits
that consumers
are looking for in
the product.
User situation
• No user
• Past users
• Potential users
• First-time users
• Regular users
11. Summary of variables
Geographic
Country or
region
Region
within a
country
Population
Zone
conditions
& Climate
Demographic
Age,
generation
and gender
Family size
and cycle
Nationality,
race and
religion
Education,
job and
income
Psychographic
Socioecono
mic level
Lifestyle
Personality
Behavioral
Expected
benefits
Occasion
and
frequency
Customer
situation
Attitude
and loyalty
13. International markets segmentation
Having operations abroad represents a big challenge for all the companies
Geographic
(Regions)
Economic
(Development, system)
Political and legal
(Government, barriers)
Cultural
(Elements of the culture)
Segmentation
Segmentation
between markets
Consumer segments with
similar needs and
purchasing behaviors,
although they are in
different countries.
www.atelusa.com
www.telegraph.co.uk
14. Requirements for an effective
segmentation
Effective
Segmentation
Segments must be
Measurable
(Quantifying)
Accessible
(Get to customer)
Differentiated
(Different responses)
Applicable
(Design their strategies)
15. Targeting
Process of assessing the attractiveness of each market segment and choose one or more
elements to try to enter.
Segmentation
Opportunities
Which?
How many?
How?
Assessment
16. Assessment of segments
S, M, L?
Profits,
sth.
relative
Size and growth
Competitors
, substitute
goods,
power of
customers
and
suppliers.
Structure
Objectives
and
resources
Company
17. Selecting a target market
Mass
marketing
Differentiated
marketing
Concentrated
marketing
Direct
marketing
Target market
Set of buyers who have
common needs or
characteristics, which the
company decides to
attend.
Strategies for reaching target markets
Coverage
18. MASS MARKETING
Strategy in which a company decides to ignore
market segment differences and attend the
entire market with a single offer.
DIFFERENTIATED MARKETING
Market coverage strategy in which a company
decides to enter into several market segments
and designs individual offers for each one.
Gain position in different segments
Higher costs
19. CONCENTRATED MARKETING
Market coverage strategy in which a company
tries to get a significant participation in a
submarket or a few submarkets.
Niche is smaller
Less competitors
Limited resources
DIRECT MARKETING
Adapting products and marketing programs to
the needs and wishes of local customer groups
and specific individuals.
Local marketing: Adjusting brands and promotions
to the needs and wishes of local consumer groups,
such as cities, neighborhoods and even specific
stores.
Individual marketing: Adapting products and
marketing programs to the needs and preferences
of individual customers.