This document discusses international marketing and provides definitions, stages of involvement, and tasks. It defines international marketing as business activities including pricing, promotion, product, and distribution decisions across national borders. It outlines 5 stages of international marketing involvement from no foreign marketing to global marketing treating each market as one. The key task of international marketing is environmental adaptation focused on culture, as culture impacts must be recognized and adjustments made to cultural influences.

1. Introduction to International
Marketing
Source: www.bing.com/imagesBy: Sandra Lorena

2. International marketing opinions
Source: Linoit.com/canvas/Marketingdefinition

3. What it is:
Analysis presented by Tatiana Hernández

4. What it is not:
Analysis presented by Tatiana Hernández

5. Everything has its beginning:
International marketing is not
the exception

6. The progression of becoming a global
marketer
Degree of marketing involvement
and commitment
Market studies required
Or different experiences
Firm expectations
Source: www.bing.com/images

7. “These decisions should reflect considerable
study and analysis of market potential and
company capabilities—a process not always
followed”. Cateora (2013)
Source: www.bing.com/images

8. Stages of International marketing
involvement
1. No Foreign
Direct
Marketing
2. Infrequent
Foreign
Marketing

9. Stages of International marketing
involvement
3. Regular
Foreign
Marketing
4. International
Marketing
5. Global
Marketing
as ancillary to
the domestic
operation
as a crucial aspect of
sales revenue generation
but treats each market as
a separate entity.
One market

10. International marketing definition
It is the performance of business activities,
including pricing, promotion, product, and
distribution decisions, across national borders.
To be in more than
one nation for more
profit

11. International marketing task
Source: International marketing, 15th edition. Cateora et all (2013

12. Environmental adaptation needed
 Focused on culture
 Culture is uncontrollable
 Uncontrollable is difficult to measure and to
recognize its impact
 Impact could be positive or negative
 Positive or negative impact varies according to
cultural influences
 Cultural influences support the task of cultural
adjustments

13. Images
www.bing.com (2010). Retrieved February 4th, 2016.
http://www.callcentrehelper.com/images/stories/2010/exceed-
expectations-510.jpg
www.bing.com (2010). Retrieved February 8th, 2016.
http://macanta.com.au/mcnta-wp/wp-
content/uploads/2010/01/Capability-Skills.png
Book
Cateora, P. Gilly, M. Graham, J. (2013). International marketing. 15th edition.
McGraw Hill.