This document provides an overview of a webinar on using social media for parks and recreation organizations. It includes prompts for participants to sign in, select preference options, and discuss challenges with social media success and how often they check personal accounts. The webinar discusses using social media data to engage more community members and drive traffic to events. It also covers building a social media marketing strategy, creating a conversation calendar, and measuring the impact of strategies through tools like conversion tracking pixels and customized landing pages. Participants are prompted to list specific next steps their agency will take to increase social media success.

1. Desktop Education for
Parks And Recreation
Welcome and Sign-In
Have you downloaded and
printed a copy of your handouts?
Please sign in with:
Your Agency Name and the
number of people
watching/attending the webinar
from your agency today
1

2. Thumbs up or Thumbs down…
My life is easier because of social
media.
2

3. Social media is a very important
part of our current marketing
communications strategy.
How strongly to you agree with
this statement?

4. Please discuss
and share…
What are the
obstacles
getting in the
way of your
social media
success?

5. Social Media
Secrets
An Insider's
Perspective Black Sunshine, Owner
Social Summer Camp

6. Acquire customers more efficiently

7. Where can we find YOUR AGENCY on
social media?
Facebook? Twitter? Instagram?
Pinterest? LinkedIn? You Tube? Slide
Share?
PLEASE SHARE
One Minute - Discuss and share
in your chat box…

10. How often do you check your
personal social media sites?
Hourly? A few times a day? A
few times a week? Never?
One Minute - Discuss and share
in your chat box…

11. How can we leverage the data
from social media to:
•Reach more people in our community
•Increase awareness of our
organization
•Drive more traffic to our community
events, parks, rec centers and camps

12. Social
Media
Marketing
Strategy
Social
Ads
Social
Content

13. Social
Media
Marketing
Strategy
Social
Ads
Social
Content

14. Organization Mission
Marketing
Objective
Conversation
Conversation
Marketing
Objective
Conversation
Conversation
Marketing
Objective
Conversation
Conversation
Take a look at your handout…

15. Key Date
Message Topic
Marketing Objective
Social Tool
Measurement
Building A Conversation Calendar

16. Key Date  May 25th
Message Topic  Early bird is closing next week
Marketing Objective  Sign up more campers
Social Tool  Facebook + Instagram
Measurement  Lift in this week’s sign ups
Building A Conversation Calendar

17. Key Date  __________________________
Message Topic  ______________________
Marketing Objective  ___________________
Social Tool  __________________________
Measurement  ________________________
Using Your Handout…
Build YOUR Own Conversation Calendar

18. In the FEEDBACK BOX… TRUE OR FALSE
Our agency has used
paid social media
ads.
If TRUE please elaborate
in the chat box below.

19. Social
Media
Marketing
Strategy
Social
Ads
Social
Content

20. How do you currently measure
and report the impact of your
social media strategies?
Is any of this working? Please
discuss and share…

21. Decide what to measure
Create a measurable asset
Execute
Measure
Optimize

22. What matters?
Leads
Traffic
Conversions
Reach
Engagement

23. Organic vs. Paid
Leads
Traffic
Conversions
Reach
Engagement

24. Engaging Image
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting

25. Message Content
Tracking URL + Pixel
Measurable Asset
Targeting

26. How-To Measure
Conversion Tracking Pixels on Facebook,
Google, Twitter and Yahoo.
Custom Landing Pages
Offsite Forms
Facebook Insights + Google Analytics

27. Conversion Tracking
Ask your web team to
add code to your site
Create ad on social
media platform
See all metrics based
on conversions

28. Brainstorm and list
SPECIFIC steps you and
your agency will take to
increase your social media
success.
List Your Next Steps…

29. Thank you!!
Questions to blake@socialsummercamp.com.
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com