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Social Media: The New Engine of PR

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WordWrite Communications
WordWrite Communications

Social media has become the new engine for public relations due to its conversational nature. Public relations professionals are best skilled for social media conversations compared to advertisers or technologists. The future of PR involves becoming savvy with social media, understanding conversation, and applying PR tools and techniques to social media platforms. WordWrite Communications, which uses a StoryCrafting model, has experienced 100% growth this year due to its guerrilla strategies and smart application of complementary tools on social media.

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Social Media: The New Engine of PR Paul Furiga WordWrite Communications Slippery Rock University PRSSA| September 21, 2011
First, letโ€™s set the stage . . .
What is social media all about?
Whoโ€™s best skilled at conversation? ,[object Object],[object Object],[object Object]
Itโ€™s not social media technologists. . . ,[object Object],[object Object],[object Object]
Itโ€™s not advertising because thatโ€™s. . . ,[object Object],[object Object],[object Object]
Itโ€™s public relations because thatโ€™s . . . ,[object Object],[object Object],[object Object]
Public relations is it because . . . ,[object Object]
PR has always been a conversation . . . ,[object Object],[object Object],[object Object]
Do the conversation math . . . ,[object Object],[object Object],[object Object],[object Object]
How so? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If this is true, what is the future of PR? ,[object Object],[object Object],[object Object]
If this is true, what is the future for YOU? ,[object Object],[object Object],[object Object]
A few words about WordWrite . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordWrite . . . 2011 and beyond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media: The New Engine of PR

Editor's Notes

  1. Conversation prism developed by Brian Solis, interactive at http://www.theconversationprism.com