Before your company dives into a social media campaign, clearly understand what you want the end result to be and what it will take to get there.

1. What Makes Social Sense ?

2. Oftentimes when companies advertise that
they have a social media campaign, in
essence this is what’s being said:
We just signed up for Facebook, Twitter,
Linked In, You Tube and Instagram.
Now what do we do?

3. If you don’t have a strategic
social media plan built on
bringing value to your audience
or your customer, then you’re
missing the point.

4. Social Media is the plumbing of
Word of Mouth
-- Gary Vaynerchuk

5. Can you pass the sniff test?
Are you really bringing value
or
Are you set on only sharing information
about how great your company is?

6. Has everyone from the top down
committed to making your social
media marketing campaign work?
And what is your approach to creating
content consistently and encouraging your
thought leaders and other company
ambassadors to get involved and take
ownership?

7. Be willing to fully engage with your online
communities.
Build Trust
Be Genuine
Be Supportive
Be Present
Show up offline (more about that later).