With all the curveballs the pandemic has thrown at us, here are five reasons why public relations is critical in 2021:
Establishing & Strengthening Brand Identity
Developing Content
Delivering Third-Party Endorsement
Crafting a Crisis Communication Plan
Integrating the Power of Social Media
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
This document provides a template for creating a social media action plan. It outlines key questions and considerations for business owners and social media managers to address when developing their social media strategy, including: who will manage social media; posting frequency goals; selecting appropriate platforms; aligning social media goals with business goals; defining the business's voice and competitive advantage; establishing guidelines; engaging audiences; encouraging participation; monitoring tools; handling feedback; and evaluating benchmarks. The overall goal is to integrate social media effectively into the business's overall marketing strategy.
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Ultimate guide to content marketing and influencer strategyPrayukth K V
This document provides guidance on developing an effective content marketing strategy. It discusses conducting an audit of existing content and opportunities to identify trends, gaps and how your brand can contribute. It also emphasizes the importance of planning content in advance through an editorial calendar while still being able to seize real-time opportunities. Various types of content are described that can help build awareness, generate leads and foster collaboration, such as curating expert content, co-creating content and crowdsourcing ideas.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
With all the curveballs the pandemic has thrown at us, here are five reasons why public relations is critical in 2021:
Establishing & Strengthening Brand Identity
Developing Content
Delivering Third-Party Endorsement
Crafting a Crisis Communication Plan
Integrating the Power of Social Media
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
This document provides a template for creating a social media action plan. It outlines key questions and considerations for business owners and social media managers to address when developing their social media strategy, including: who will manage social media; posting frequency goals; selecting appropriate platforms; aligning social media goals with business goals; defining the business's voice and competitive advantage; establishing guidelines; engaging audiences; encouraging participation; monitoring tools; handling feedback; and evaluating benchmarks. The overall goal is to integrate social media effectively into the business's overall marketing strategy.
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Ultimate guide to content marketing and influencer strategyPrayukth K V
This document provides guidance on developing an effective content marketing strategy. It discusses conducting an audit of existing content and opportunities to identify trends, gaps and how your brand can contribute. It also emphasizes the importance of planning content in advance through an editorial calendar while still being able to seize real-time opportunities. Various types of content are described that can help build awareness, generate leads and foster collaboration, such as curating expert content, co-creating content and crowdsourcing ideas.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
This document discusses influencer marketing and its importance for brands. It explains that influencer marketing can help communicate a brand's message to its target audience in a subtle but massive way. Some key benefits of influencer marketing include reaching targeted audiences, increasing brand awareness and advocacy, and driving conversions. The document also discusses different types of influencers, like macro vs micro influencers, and notes that micro influencers often have higher engagement rates and are more affordable and authentic. It provides examples of why brands use influencer marketing and statistics on its effectiveness.
The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium.
Social moves people and yes, social moves product.
Integrated marketing is what it’s all about. Customer focused marketing creates content based on what your customer’s need.
Get your brand. Define clear objectives. Identify your target. Develop a singular message.
And, yes you need great ideas.
How to leverage social media influence in B2BNicolas Chabot
The document discusses how influencer marketing can be leveraged in B2B markets. It notes that influencer marketing is already a key strategy for major B2B brands. The presentation encourages selecting influencers based on their target audience and involving influencers in content creation, co-creating content with them, and supporting them. It asserts that influencers can support content strategies and that leads are a key measure of the success of B2B influencer outreach.
This document discusses using social media as a long-term commitment, not just a marketing gimmick. It recommends having clear goals when using social media for traffic, leads, and reach. It also suggests becoming a true participant in communities by introducing value through each engagement, acting on what you learn, and moving beyond just marketing and sales messages. The document contains statistics on awareness, interest, and consideration from a 2013 Pew study on how social influences the decision process.
Text 100 is a global PR agency with 28 offices and 500 staff. Though large, it prides itself on providing boutique-level service. The agency focuses on consistent methodology and measurement to deliver clear value and ROI for clients. Its Singapore office serves as the regional ASEAN headquarters, managing local and regional partners. The document discusses how social media has changed the role of PR and created new opportunities by facilitating conversations and providing insights into audiences. It outlines Text 100's approach to social media including listening, identifying influencers, engaging audiences, and measuring impact.
3 ways to start a b2 b influencer engagement programOnalytica
In this webinar we looked at three ways to engage with influencers in a B2B context to support your content marketing, lead generation and PR activities. We also looked at what criteria to consider when choosing which influencers to work with for each type of activity. Listen on demand here: Listen on demand here: https://www.brighttalk.com/webcast/16079/308339
Social Media Marketing Strategy for Business GrowthSlideTeam
Social media marketing is a technique used to promote products and services on social media platforms. It can help generate more leads, boost customer satisfaction, and increase brand visibility. The document outlines six social media marketing strategies for business growth: setting realistic goals; running cross-channel campaigns; recognizing your audience; engaging with your audience; generating appropriate content; and using chatbots. It concludes that social media marketing is a great way to improve sales, return on investment, and grow your customer base.
Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
The state of social media: A customer experience approach, presented by Bryan...SocialMedia.org
In his Brands-Only Summit presentation, Nissan's Bryan Long shares a case study on their customer experience approach.
He discusses the next phase of their social customer care program, including a look at their social media command center and social ecosystem.
The Art of Telling Your Agency's Story.
This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
The document provides 5 suggestions for analyzing the impact of social media on a marketing campaign:
1. Get organized before launching the campaign by tracking campaign identifiers, setting up landing pages, using clear tagging, and defining the audience and campaign length.
2. Create a baseline by identifying influential users, popular sites and terms, and choosing key social media channels.
3. Plan how to engage with customers on a scheduled basis through listening, responding constructively, and customizing outreach.
4. Measure mid-campaign with a comparison to the baseline about two weeks in to allow adjustments and avoid being too late.
5. Analyze in the final report by monitoring conversation increases, sentiment changes, influencer impact,
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
Brand voice is something any organization doing marketing communications has–but might not actively manage it.
It's a mix of overall brand voice and how tone is nuanced in different situations.
This helpful guide defines what brand voice and tone are, and provides easy-to-do steps to developing the brand voice for your brand.
This document provides an overview of how to implement an influencer marketing strategy using Traackr's influencer discovery and analytics tools. It discusses five key ways marketers have used Traackr: 1) drive awareness for products, events, and campaigns; 2) cultivate advocates and community; 3) build owned media programs; 4) research and uncover insights; and 5) measure impact and report on performance. For each use case, it provides examples and outlines how to identify relevant influencers and leverage their networks.
This document outlines different levels of influencer marketing: beginner, intermediate, and advanced. At the beginner level, brands establish initial conversations by working with familiar influencers like bloggers to discuss casual topics through blog posts. At the intermediate level, brands build upon this by selecting a more diverse set of influencers, creating more useful and relevant content across multiple channels. Advanced influencer marketing involves an always-on, strategic approach where influencers are segmented and create high-quality, targeted content according to a scheduled calendar to build sustained brand influence over time.
ZyXEL Success Story: ZyXEL Builds an Efficient Full-Coverage Network System f...Zyxel Communications Corp.
Liquor Distillery Organization produces and distributes pure alcohol in Thailand. The organization distributes to various industries, including the pharmaceutical and hospital industries, as well as the food industry.
The Liquor Distillery Organization has received orders from its Management Committee to relocate its headquarters to Chachoengsao Province. As part of this move, the organization will improve its network systems to ensure increased efficiency. The network system currently in use is not efficient enough for organizational expansion, and as such could potentially cause work delays.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
This document discusses influencer marketing and its importance for brands. It explains that influencer marketing can help communicate a brand's message to its target audience in a subtle but massive way. Some key benefits of influencer marketing include reaching targeted audiences, increasing brand awareness and advocacy, and driving conversions. The document also discusses different types of influencers, like macro vs micro influencers, and notes that micro influencers often have higher engagement rates and are more affordable and authentic. It provides examples of why brands use influencer marketing and statistics on its effectiveness.
The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium.
Social moves people and yes, social moves product.
Integrated marketing is what it’s all about. Customer focused marketing creates content based on what your customer’s need.
Get your brand. Define clear objectives. Identify your target. Develop a singular message.
And, yes you need great ideas.
How to leverage social media influence in B2BNicolas Chabot
The document discusses how influencer marketing can be leveraged in B2B markets. It notes that influencer marketing is already a key strategy for major B2B brands. The presentation encourages selecting influencers based on their target audience and involving influencers in content creation, co-creating content with them, and supporting them. It asserts that influencers can support content strategies and that leads are a key measure of the success of B2B influencer outreach.
This document discusses using social media as a long-term commitment, not just a marketing gimmick. It recommends having clear goals when using social media for traffic, leads, and reach. It also suggests becoming a true participant in communities by introducing value through each engagement, acting on what you learn, and moving beyond just marketing and sales messages. The document contains statistics on awareness, interest, and consideration from a 2013 Pew study on how social influences the decision process.
Text 100 is a global PR agency with 28 offices and 500 staff. Though large, it prides itself on providing boutique-level service. The agency focuses on consistent methodology and measurement to deliver clear value and ROI for clients. Its Singapore office serves as the regional ASEAN headquarters, managing local and regional partners. The document discusses how social media has changed the role of PR and created new opportunities by facilitating conversations and providing insights into audiences. It outlines Text 100's approach to social media including listening, identifying influencers, engaging audiences, and measuring impact.
3 ways to start a b2 b influencer engagement programOnalytica
In this webinar we looked at three ways to engage with influencers in a B2B context to support your content marketing, lead generation and PR activities. We also looked at what criteria to consider when choosing which influencers to work with for each type of activity. Listen on demand here: Listen on demand here: https://www.brighttalk.com/webcast/16079/308339
Social Media Marketing Strategy for Business GrowthSlideTeam
Social media marketing is a technique used to promote products and services on social media platforms. It can help generate more leads, boost customer satisfaction, and increase brand visibility. The document outlines six social media marketing strategies for business growth: setting realistic goals; running cross-channel campaigns; recognizing your audience; engaging with your audience; generating appropriate content; and using chatbots. It concludes that social media marketing is a great way to improve sales, return on investment, and grow your customer base.
Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
The state of social media: A customer experience approach, presented by Bryan...SocialMedia.org
In his Brands-Only Summit presentation, Nissan's Bryan Long shares a case study on their customer experience approach.
He discusses the next phase of their social customer care program, including a look at their social media command center and social ecosystem.
The Art of Telling Your Agency's Story.
This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
The document provides 5 suggestions for analyzing the impact of social media on a marketing campaign:
1. Get organized before launching the campaign by tracking campaign identifiers, setting up landing pages, using clear tagging, and defining the audience and campaign length.
2. Create a baseline by identifying influential users, popular sites and terms, and choosing key social media channels.
3. Plan how to engage with customers on a scheduled basis through listening, responding constructively, and customizing outreach.
4. Measure mid-campaign with a comparison to the baseline about two weeks in to allow adjustments and avoid being too late.
5. Analyze in the final report by monitoring conversation increases, sentiment changes, influencer impact,
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
Brand voice is something any organization doing marketing communications has–but might not actively manage it.
It's a mix of overall brand voice and how tone is nuanced in different situations.
This helpful guide defines what brand voice and tone are, and provides easy-to-do steps to developing the brand voice for your brand.
This document provides an overview of how to implement an influencer marketing strategy using Traackr's influencer discovery and analytics tools. It discusses five key ways marketers have used Traackr: 1) drive awareness for products, events, and campaigns; 2) cultivate advocates and community; 3) build owned media programs; 4) research and uncover insights; and 5) measure impact and report on performance. For each use case, it provides examples and outlines how to identify relevant influencers and leverage their networks.
This document outlines different levels of influencer marketing: beginner, intermediate, and advanced. At the beginner level, brands establish initial conversations by working with familiar influencers like bloggers to discuss casual topics through blog posts. At the intermediate level, brands build upon this by selecting a more diverse set of influencers, creating more useful and relevant content across multiple channels. Advanced influencer marketing involves an always-on, strategic approach where influencers are segmented and create high-quality, targeted content according to a scheduled calendar to build sustained brand influence over time.
ZyXEL Success Story: ZyXEL Builds an Efficient Full-Coverage Network System f...Zyxel Communications Corp.
Liquor Distillery Organization produces and distributes pure alcohol in Thailand. The organization distributes to various industries, including the pharmaceutical and hospital industries, as well as the food industry.
The Liquor Distillery Organization has received orders from its Management Committee to relocate its headquarters to Chachoengsao Province. As part of this move, the organization will improve its network systems to ensure increased efficiency. The network system currently in use is not efficient enough for organizational expansion, and as such could potentially cause work delays.
The document introduces The Distillery, a communications agency that combines creativity, strategy, data and technology to connect brands with customers. It discusses the agency's work in areas like strategy, creative campaigns, digital marketing and analytics. The agency's philosophy and process are also outlined, from communications strategy through design, build, testing, hosting and ongoing support.
Leiper's Fork Distillery traces its family history in whiskey production back to 1820 in Williamson County, Tennessee. The distillery will produce several varieties of bourbon and Tennessee whiskey using locally grown grains. Its products will include Leiper's Fork Reserve Bourbon, Tennessee Whiskey, and Rye Whiskey aged 4-6 years, as well as initial offerings of unaged white whiskey made from rye and Tennessee whiskey recipes. The distillery aims to promote the cultural heritage of whiskey making in Williamson County and be a part of the growing craft distilling industry in the United States.
WDS013 Case Study Durham Distillery WebKevin Robson
We were approached by Durham Distillery to help develop their brand identity and packaging. We began by defining their brand message of "Good Honest Spirits" and creating a visual identity. This included bottle and label designs that helped Durham Gin achieve rapid success. Sales exceeded targets, with the brand becoming the top selling in local outlets and gaining recognition from publications.
Powerscourt Distillery Sunday Times 6th Aug 2015Gerry Ginty
Powerscourt Distillery is located on the Powerscourt Estate in Ireland and produces whiskey from barley grown and malted on the estate. The distillery uses a traditional copper pot still and the whiskey is aged in American oak casks before bottling. Visitors can tour the distillery and estate to learn about the process of growing barley, distilling whiskey, and aging the spirit.
The document summarizes a tech-focused co-working space called the Majoran Distillery in Adelaide, Australia. In 3 months, the Distillery has grown to 15 members, launched successfully, and is now at full capacity. It is seeking $30,000-$60,000 in funding to expand to a larger space that can accommodate more members. The Distillery has already seen success hosting events and gaining media coverage. Sponsorship packages are outlined that would help support the Distillery's growth.
This document discusses the shift from Big Data 1.0 to Big Data 2.0. Big Data 1.0 focused on introducing technologies like Hadoop to take advantage of new data sources but faced challenges of complexity, specialized skills requirements, lack of security/availability, data skills shortage, and performance issues. Big Data 2.0 will see shifts like cooperative processing across platforms, accessible analytic tools for non-experts, moving processing to data for real-time analytics, combining relational and non-relational data, abstracting infrastructure complexity, and unified platforms covering the entire analytic process to unlock over $15 trillion in untapped value from data. Companies that embrace these Big Data 2.0 capabilities can achieve better performance, faster
The Glenglassaugh Distillery was founded in 1875 in Scotland and operated until 1986 when it closed. It was purchased and refurbished in 2008, reopening under new ownership. The distillery produces single malt Scotch whisky aged up to 40 years, as well as spirit drinks. It has a small permanent staff and practices traditional distilling methods such as hand bottling cask strength whisky with no coloring or filtration.
This document summarizes key information about brewery and distillery licensing in California. It outlines the different license types issued by the Alcohol Beverage Control board and describes requirements for each license. It also discusses important compliance considerations regarding labeling, advertising, and contractual agreements. The document provides an overview of the regulatory framework and licensing process for alcohol production and sales in California.
Tales 365 Distillery Tour #1| The Valley of Tequila, Jalisco, MexicoTales of the Cocktail
This document outlines a 4-day distillery tour itinerary in Jalisco, Mexico from November 12-15, 2014. The tour will stay at the Hotel Los Abolengos and includes visits to the La Fortaleza and Fortaleza Estate Caves, La Cofradia Distillery, Herradura Distillery, and a dinner in Tlaqueapaque. Participants will learn about the distillery tour atmosphere, agave fields, and art and culture of tequila making. The tour can be booked through Tales365.com or by emailing Membership@Tales365.com and is presented by Tales 365 Distillery.
The document describes the key steps in the distillery process: 1) Starch from grains or potatoes is cooked and enzymes are added to break it down into fermentable sugars. 2) The sugars are fermented by yeast into an alcoholic wash. 3) The wash undergoes distillation to produce a purified spirit which is then dehydrated to produce fuel ethanol or absolute alcohol.
Lecture notes of Industrial Waste Treatment (Elective -III) as per syllabus of Solapur university for BE Civil
Prepared by
Prof S S Jahagirdar,
Associate Professor,
N K ORchid College of Engg and Tech,
Solapur
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
How to create an Integrated Marketing Strategy in F & G Retail Elin Hansen
The document provides guidance on developing an integrated marketing strategy using social media for a retail business. It discusses setting goals and targets for social media marketing, developing content to engage audiences across different social platforms, and emphasizing listening to customers to inform the strategy. The key aspects are developing buyer personas, creating a mix of content types, and applying a strategic process of listening, setting goals, developing the strategy and tactics, and engaging customers.
The document discusses using a holistic "Paid, Owned, Earned" (POE) model for guiding brands through social media. It states that a one-dimensional communications strategy is not effective and that disseminating messages relies on converging paid, owned, and earned media tactics. It asserts that the whole of the POE communications model is greater than the sum of its individual parts, and taking a holistic POE approach can help consolidate return on investment.
Twitter Training for Promo & Apparel Markets Jay Busselle
- The document provides guidance on using Twitter for social media marketing strategies for small and medium-sized businesses.
- It emphasizes focusing social media efforts on Twitter and engaging with targeted audiences by creating relevant content, conversations, and building communities.
- Successful social media marketing requires consistent effort in listening, engaging, responding to build influence and awareness over time rather than expecting immediate results.
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
Boost Your Brand: 10 Must-Try Social Media HacksJames Anderson
Social media has evolved from a digital hangout space to a critical component of business strategy. It's where brands build their identity, engage with customers, and drive sales. However, with constant algorithm updates and shifting user behaviors, keeping up can be daunting. That's where the following hacks come into play, designed to elevate your brand's social media game.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This document provides guidance on building a successful social media marketing campaign. It discusses how social media campaigns can benefit businesses by creating buzz, generating traffic and leads, joining conversations, working with customers, and building reputation. Key tenets are outlined, including monitoring, engaging, and influencing across owned, earned, and paid social media channels. A seven-step process is then described for planning, creating content, setting up landing pages, crafting optimal messages, distributing on social platforms, tracking performance, and refining the campaign.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
This document provides guidance on developing a social media strategy through a multi-step assessment and planning process. It includes worksheets to [1] define objectives, [2] determine an organization's current social media proficiency, [3] understand challenges, [4] research target audiences and influencers, [5] align objectives with metrics, and [6] segment audiences. The overall goal is to formulate a strategic plan by completing in-depth audience analysis and aligning objectives with key performance indicators.
Social media marketing is important for businesses to expand their reach, build relationships with customers, and stay updated on trends. It allows businesses to engage more users and increase awareness of their brand. Regularly analyzing social media insights helps businesses improve their strategy and create more effective content that resonates with their audience. Tracking key metrics like engagement, conversions, and click-through rates allows businesses to measure the success of their social media activities.
How to Create a Social Media Marketing Strategy for Your Business-Impinge Sol...Impinge Solutions
Developing a social media marketing strategy can help you to promote your business and connect with potential customers, thus improving the chances of sales of your products and services. Connect now to discuss more!!
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Similar to Social Distillery welcomes the AWC Group from the University of Wisconsin (20)
The Social Media Performance Model, as presented at McCombs Workshop on Social and Business Analytics. Dr. Gary Wilcox developed the Social Media Predictive Model (SMPM) that uses predictive analytical techniques to identify statistically relevant activity such as likes, clicks or community growth. The SMPM empowers marketing teams to make data-informed business decisions.
This document outlines an agenda for a presentation on social media marketing. It discusses the history of social media and various platforms. It also covers topics like creating great content, how brands can enter conversations, basic media planning, goals of social media, conducting social audits, and measuring engagement. Examples are provided for campaigns, editorial calendars, and analyzing social media performance. The final sections provide an overview of the presenting company, Social Distillery, and the services they offer related to social media strategy and management.
This document outlines a presentation on developing an effective social media strategy. It discusses analyzing objectives, crafting strategies and tactics, implementing a plan across multiple social channels, measuring performance, and learning insights to improve over time. Key requirements for success include creating an editorial calendar, engaging relevant audiences, using creative storytelling, consistent tactical execution, embracing change, and ongoing analysis of metrics like engagement, reach and activity. Tools like Spredfast, Jive and Google Analytics can help with measurement and communication of insights.
Social Strategy: A Conversation Around Challenges in Social BusinessSocial Distillery
Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around social media.
This Relationship and Information Series for Entrepreneurs session reviews common objectives, strategies and tactics for social media marketing. Learn how to effectively utilize social media channels to enhance your marketing and meet business goals.
Social Dis5llery is a 5-employee social media marketing agency founded in Austin, TX in 2011. They provide social media services for clients like Spredfast. This document discusses strategies for increasing engagement on social media networks, including improving communications, positioning as thought leaders, and understanding metrics. It also outlines Spredfast's capabilities and opportunities to partner with Social Dis5llery for educational presentations and strategy insights.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Social Distillery welcomes the AWC Group from the University of Wisconsin
1.
2. Social. Strategy. Delivered.
Introductions
What’s New in Social Media
Social media 101
Social strategy
7 business objectives of Social
Measurement & Ongoing Analysis
Tools to help you get there
4. Social. Strategy. Delivered.
Social Distillery, Inc.
Social media marketing agency
Founded April 2011
HQ in Austin, TX
5 employees
Helping companies successfully
adopt, implement and scale
social business practices
Who is Social Distillery?
7. Social. Strategy. Delivered.
What’s new in social media?
• Facebook expected to offer 4 daily “spots” for video ads
• Will charge nearly $1M per ad
• Could bring more $1.5B in additional revenue
• Potentially kicking off a war with TV for major ad dollars
11. Social. Strategy. Delivered.
7 Business Objectives of Social Media
Brand Awareness
Lead Generation
Sales
Community Building
Reputation/Crisis Management
Customer Service
Market Research
12. Social. Strategy. Delivered.
Marketing Tactics
Orbital Pull:
“Brands need to find creative ways to attract
customers. Imagine a solar system with your brand
at the center. Companies can keep gravitational
fields to keep customers around their brands. This
isn’t about advertising, it’s about creating real
value that goes beyond the products you sell”
17. Social. Strategy. Delivered.
What is a Community Manager?
Respectful, knowledgeable, professional, fun,
conversational, & customer service oriented
Write with intent:
Create a desire to read more or engage
Would you click?
Would you share?
Keep it brief, to the point, clear CTAs, drive
action
Link Build where you can, hashtags, cross-
linking/promotion, tagging advocates &
influencers
Always be strategic, trying to maximize
marketing impact, engagement & reach
19. Social. Strategy. Delivered.
Understanding the metrics
#1 Engagement:
Click, share, retweet,
mention, comment, l
ike
#3 Activity: Number
of pieces of content
published
#2 Reach: Number of
impressions &
potential reach of your
message
20. Social. Strategy. Delivered.
Prepare for success in Social Media
To-do list
Personal Social Accounts:
• FB, TW, LI, Blog
• Position yourself as a thought
leader through what you share –
but be yourself!
• Dig around in the analytics
• SMMS
• Google Analytics
Gain Experience:
• Social Media Club
• Meetups
• Webinars
• Online: LinkedIn Social
Media Groups, marketing,
advertising
• University of Wisconsin
speakers, events
• Local conference
attendance
Altimeter – Average size of a corporate social team - 11 peopleStrategist, Community Manager, Social Media Manager, AnalystMarketing, HR, Sales
Always ask, How do we create this value?How do we earn someone’s “Like” on our Facebook page?
Just like any media buy (print, tv, radio) social requires planning and unique strategies across channels
From the graphic design to the copy, creativity, branding and design play a big role in the work we produce
Overall goal maximize awareness, build communityTasks can include but aren’t limited to creating all content (photos, words, videos, and other shareable media)Proactively and reactively publishing across FB, TW, LI, YTLink building, driving traffic, SEOResponding to community, working as brand advocates, harboring relationships, encouraging conversations, escalating issuesThese tasks are done with the goal of maximizing brand awareness, marketing impact and reach
Spredfast – allows users manage, monitor and measure from one locationRobust reporting capabilities & analytics