This document contains a presentation about prioritizing needs, allocating resources, and tracking performance. It discusses identifying and prioritizing needs, allocating resources to meet those needs, and then tracking performance metrics to evaluate success and make improvements. Sample performance metrics mentioned include customer retention rates, cost recovery goals, marketing return on investment, and facility utilization. The overall message is about the importance of understanding needs, using resources effectively, and measuring results to optimize outcomes.

1. Neelay Bhatt
Vice President
PROS Consulting, LLC
www.linkedin.com/neelay
Neelay.bhatt@prosconsulting.com

3. 1. Understand and prioritize needs
2. Use resources to get results

4.  Identify Needs
 Prioritize
 Allocate Resources and
Track Them

6. Discuss and Share in
Your Chat Box

8. 100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2000 Census 2008
Estimate
2013
Projection
2018
Projection
2023
Projection
All others combined
Black Alone
Asian
White Alone
Athens-Clarke County, Population by Race

11. Data
◦ US Census
◦ ESRI
◦SGMA
◦ Outdoor Rec. Participation Report

15. 71%
Q14. Ways Respondents Learn About
ORPD Programs and Activities
by percentage of respondents (multiple choices could be made)
46%
36%
35%
32%
19%
11%
10%
5%
3%
6%
Activity Guide
Newspaper
Flyers/newsletter
Street banners
From friends and neighbors
Website
Promotions at ORPD events
Materials at ORPD facilities
Conversations with staff
E-mails
Other
0% 20% 40% 60% 80%
Source: Leisure Vision/ETC Institute (July 2010)

24. Crowdsourcing
◦Chaordix
◦MindMixer
◦99designs
◦PeakDemocracy.com

28. Individual
Benefit
Community
Benefit

29. Individual
Benefit
Community
Benefit

30. Land Management Facility Management Program Management Administration
Parks Maintenance Facility Operations & Rentals Program management Policies & Procedures
Turf Maintenance Community Center Aquatics & Public Sw im Pricing
Athletic Field Maintenance Sport Complexes Health & Fitness Earned Income
Water Management Park & Field Rental Youth Sports Sustainability
Playground Safety Pool Maintenance Adult sports Sponsorship
Parkw ays, Median and Right of Way Hospitality / Facility Planning Youth & Teen Development Partnership
Senior Center Youth Class Budget Development (Management)
Urban Forestry Tennis Center Adult Classes & Programs Coordination
Tree Maintenance Golf Management Senior Programs Marketing
Risk / Liability Special Events Website
Community Events Social Netw ork
Long Range Open Space Planning Cultural Programs Program Guide
Open Space / Preserve Maintenance Environmental Education Business Management
Nature Reserve Enhancement Tennis Coordination of All Processes
Legend
Red = Have to Do (Essential) “Core Service”
Blue = Should Do (Important)
Green = Nice to Do (Discretionary)

32. Los Angeles
Program Priority Rankings by Age
Overall
Ranking
Ranking:
U 35
Ranking:
35 - 49
Ranking:
50 - 64
Ranking:
65+
Adult fitness & wellness programs 1 1 3 1 2
Special events/festivals 2 2 2 2 8
Nature/environmental programs 3 6 4 3 6
Walking/biking groups 4 13 6 7 4
Family programs 5 3 5 10 12
Adult continuing education programs 6 8 11 5 3
Adult art, dance, performing arts 7 7 9 8 10
Youth swim programs 8 4 1 14 17
Water fitness programs 9 12 15 6 5
Senior programs 10 21 22 4 1
Adult swim programs 11 15 8 9 9
Adult sports programs 12 5 19 11 7
Outdoor adventure programs 13 9 13 12 14
Youth sports programs 14 14 7 18 16
Youth fitness & wellness programs 15 16 14 21 19
Martial arts programs 16 18 17 15 15
Before & after school programs 17 10 16 19 18
Youth art, dance, performing arts 18 19 12 16 21
Youth summer camp programs 19 17 10 20 20
Pre-school programs 20 11 18 22 23
Golf programs 21 20 20 13 13
Programs for people with disabilities 22 23 23 17 11
Gymnastics & tumbling programs 23 22 21 23 22

33. Los Angeles
Facility / Amenity Priority Rankings
by Race
Overall
Ranking
Ranking:
Hispanic
Ranking:
Black
Ranking:
Asian
Ranking:
White
Ranking:
Other
Walking and biking trails 1 1 1 1 1 1
Small Neighborhood Parks 2 2 3 3 2 2
Indoor Fitness and Exercise Facilities 3 6 4 2 8 4
Indoor Pools / Aquatic Facilities 4 4 2 5 4 6
Nature Trails 5 13 13 4 3 14
Shelters and Picnic Areas 6 3 5 10 13 3
Indoor Running / Walking Tracks 7 8 9 7 14 8
Outdoor Swimming Pools 8 5 8 17 9 5
Indoor Gyms 9 9 11 6 15 9
Large community parks and regional
parks 10 10 14 13 7 10
Playground Equipment 11 7 7 15 16 7
Community Gardens 12 15 12 9 6 15
Pocket Parks 13 16 15 14 5 13
Nature / Environmental Center 14 14 10 11 11 16
Indoor Community Centers 15 11 6 8 18 11
Outdoor Amphitheater 16 19 16 16 12 19
Off-leash dog park 17 21 20 20 10 22
Outdoor Tennis Courts 18 22 18 12 19 20
Outdoor Basketball courts 19 18 17 19 21 18
Youth Soccer Fields 20 12 23 23 22 12
Golf Courses / Driving Ranges 21 26 22 18 17 26
Outdoor Splash Parks 22 17 19 22 20 17
Skate Parks 23 23 21 24 23 23
Outdoor Volleyball courts 24 25 24 21 24 25
Adult Soccer Fields 25 20 29 25 27 21
Youth Baseball Fields 26 24 27 28 25 24
Youth softball fields 27 27 28 29 29 28
Adult Softball Fields 28 29 30 27 26 29
Youth Football and Rugby Fields 29 28 25 30 30 27
Equestrian Trails 30 30 26 26 28 30

35. Your job is not to be easy on
people, it is to make them better.

36. TTrraacckkiinngg PPeerrffoorrmmaannccee
If You Don’t Use Performance Metrics
To Measure Results, You Can’t
Separate Success from Failure

37. TTrraacckkiinngg PPeerrffoorrmmaannccee
If You Can’t Recognize Success,
You Can’t Continue Doing It

38. TTrraacckkiinngg PPeerrffoorrmmaannccee
If You Can’t Recognize Failure,
You Can’t Correct It

39. TTrraacckkiinngg PPeerrffoorrmmaannccee
If You Can’t Demonstrate Success,
You Can’t Win Your ______’s Support

40. SSaammppllee PPeerrffoorrmmaannccee
MMeettrriiccss
Discuss
Discuss and Share in
Your Chat Box

41. SSaammppllee PPeerrffoorrmmaannccee MMeettrriiccss
 Customer Retention Rates
 Cost Recovery Goals (Direct and Indirect Cost Recovery)
◦ Marketing Return on Investment
◦ Cost / Acre (S.F.) Maintained
◦ Cost per New Customer
◦ Cost per Friend / Follower
 Facility Utilization
 Earned Income Generated per FTE
 Volunteer Hours against Paid Hours

42. Identify (and Anticipate)
Needs
Prioritize (and Say ‘No’)
Allocate Resources and
Track Them (Then Repeat
it)

43. Neelay Bhatt
Vice President
PROS Consulting, LLC
www.linkedin.com/neelay
Neelay.bhatt@prosconsulting.com