The document discusses strategies for effective charity campaigns. It recommends having one overarching goal supported by smaller, targeted tactics. It also suggests breaking larger campaigns into smaller audience segments and customizing messages for each. Additionally, it advises tapping into existing communities and letting community members choose how to support in order to build a strong base that will provide help when most needed.

1. Charity Campaign Masterclass Tuesday 8 November 2011 Ben Matthews @benrmatthews

2. The Pixel Project

3. Pixel Reveal Campaign

4. Paint It Purple

5. Twitter Tag Team - "Chase The Sun"

6. Walk a Mile in Her Shoes

7. Have one overarching goal , but support this with smaller tactics that support the overall campaign

8. Centrepoint Gifts

11. Break larger campaigns down into smaller target audiences & approach each with bespoke messages

12. Someone Once Told Me

13. Tap into existing communities and leverage their community size

14. Child's i Foundation

15. Child's i Foundation

17. Build a great community by letting them choose how they support you and then nurture that support

18. When you need them most, that community will give the love back

20. Community raised £10,000 for Child’s i in 38 hours to save baby Joey’s life

21. Have one overarching goal , but support this with smaller tactics that support the overall campaign

22. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages

23. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size

24. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size Build a great community by letting them choose how they support you and then nurture that support

25. Thank You @benrmatthews [email_address]