Workshop on how Toastmasters Clubs can benefit from a good web presence.
Presented at the Toastmasters Officer Training 15/06/2013 at SHAPE (Mons - Belgium). By Renaat Toppets and Hans De Raeve.
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for more on Ben go visit his blog at:
http://www.thebenlumley.com/
Ben also used The Social Media Revolution Video:
http://www.youtube.com/watch?v=NB_P-_NUdLw&feature=related
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ROSNF Breakout Sydney Convention 2014: "Telling Your Story with Social Media.Kero O'Shea
The document provides tips for using social media to tell Rotary's story effectively. It discusses defining goals and audiences, using platforms like Facebook, Twitter, LinkedIn and Instagram, engaging stakeholders like members and beneficiaries, and tips for clubs. Key recommendations include sharing diverse content that highlights people, celebrating successes, using hashtags and images to engage audiences, and involving everyone in content creation.
This document outlines Jonathan Sanderson's presentation on professional networking. It discusses what networking is, why it is important for career and business development, and how to develop a professional network. Some key strategies covered include using LinkedIn to connect with contacts, attending networking events, and following up on connections in a respectful and ethical manner. The overall message is that a person's success now relies on the strength of their professional network as much as their individual skills and abilities.
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This document discusses Toronto Public Library's use of social media platforms like Instagram, LinkedIn, Tumblr, and others to engage audiences and deliver services. It provides statistics on TPL's social media following compared to other libraries and organizations. It also outlines TPL's social media teams and processes, tools for monitoring and reporting on social media, and examples of successful social media campaigns.
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for more on Ben go visit his blog at:
http://www.thebenlumley.com/
Ben also used The Social Media Revolution Video:
http://www.youtube.com/watch?v=NB_P-_NUdLw&feature=related
The document discusses social networking for meeting professionals. It defines social networking as a subset of social media that includes platforms like Facebook, LinkedIn, and Twitter. These networks can be used both socially and professionally to find friends, share content, have group conversations, and for recruitment purposes. Statistics are provided on the number of active users on major social networks. Examples are given of how social networking has been effectively used for events, marketing campaigns, and sharing information at conferences. Key aspects of being a good in-person and online networker are listed. The document concludes by noting some rules for social networking and that it requires an investment of both people's time and technology resources.
The document discusses using social media for RYA clubs and providers. It covers the benefits of social media, common concerns around privacy and safeguarding, and tips for using different platforms like Facebook and Twitter effectively. Examples are given of sailing and sports clubs that are using social media well. Resources for clubs from organizations like Sport England and the RYA are also mentioned.
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This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
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Learn how to build and engage with your audiences on
social media to lead them to take meaningful action. With
a focus on Facebook, Twitter, and LinkedIn, we’ll discuss
best practices for using the different tools available
to foster communication internally and externally,
showcase what real differences Rotary makes in people’s
lives, keep in touch and build relationships with alumni
and media, crowdsource funding, and more.
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This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
This document discusses online community management at TechSoup, a nonprofit organization that provides technology resources and support. It summarizes TechSoup's global online presence and community platforms, including forums, events, and a presence on Second Life. It outlines the role of community managers in facilitating online discussions, connecting members, and highlighting top contributors. It also provides best practices for online community facilitation and engagement through tools like webinars, social media, and virtual meetups.
The Triangle AMA chapter was founded over 30 years ago and has over 530 members, making it one of the leading AMA chapters in the country. It offers members networking opportunities, educational events, discounts, and resources to help marketers advance their careers. Upcoming events include presentations on mobile marketing and innovation as well as social events like a holiday mingle. The document encourages joining now to save on application fees and be entered to win a prize.
This document provides guidance for lawyers on using social media. It discusses the main social media platforms like blogs, Facebook, Twitter, LinkedIn and Google+. It emphasizes adding value for readers, having a clear strategy and focus, and regularly posting quality content. The document also covers benefits like attracting clients and attention, dangers to avoid, and tools for metrics and platform management.
The document discusses how businesses can use social media platforms like Twitter, Facebook, LinkedIn, and YouTube together with email marketing to promote their brand and engage with customers. It provides best practices for using each social media platform and measuring success, and emphasizes encouraging customer engagement and sharing valuable content across social media and in emails. The key recommendation is that combining social media efforts with email marketing can create a powerful marketing strategy for businesses.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
How to Use Facebook to Grow Your Businessdawn barson
The document discusses using Facebook to grow a business. It provides an overview of Facebook, why businesses should use it, tools available on Facebook like Pages and Groups, how to engage users through things like behavioral ads and groups, and tips for success including defining goals, engaging audiences, and measuring results. Examples are given of how businesses have used Facebook effectively.
Linkedin for business - how to get more out of Linkedin on a daily basisMarketinghouse
This document provides information on how to effectively use LinkedIn for business purposes. It outlines key stats about LinkedIn, including that it has over 300 million members in 200 countries. It also describes best practices for using LinkedIn, such as completing your profile, engaging with connections, participating in groups, and integrating LinkedIn into your overall marketing strategy. The document emphasizes that LinkedIn can help strengthen brands, find new partners and customers, and drive more traffic and conversions for businesses.
Linkedin for business - how to brand your own and company brand on a daily basisMarketinghouse
Do you want to get more out of LinkedIn and strengthen your own and your business brand. It all start with your brand in your profile, your company profile and a focused group strategy. Follow theses steps from us at Marketinghouse
1) The document discusses how to grow a community like JAWS-UG, the largest user community of cloud computing in Japan.
2) It provides the "Bowling Pin Strategy" of finding "first pins" like key leaders and role models to start a community, and outlines three principles - context first, offline first, output first - for creating these initial members.
3) Three steps for community growth are identified: find key leaders, have followers become leaders, and hold frequent offline meetings in addition to online engagement through social media and websites.
FSC Interactive is an online and interactive marketing agency located in New Orleans, LA that specializes in social media strategy, paid search campaigns, and SEO. It was founded by McKenzie Coco and has a Director of Social Media, Andy Kutcher, and an Account Executive, Susan Whelan. The agency focuses on helping clients utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs for marketing purposes.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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This document provides guidance on using social media to promote Rotary clubs and their activities. It recommends creating a presence on major platforms like Facebook, Twitter, YouTube, and LinkedIn to engage current members, attract new members, publicize projects, and spread awareness of Rotary. The presenter is an experienced IT professional and Rotarian who provides tips on setting up accounts, deciding which platforms to use, maintaining a regular posting schedule, and targeting specific audiences. Examples are given of how different social media can be leveraged to strengthen membership, advertising, and public relations for Rotary clubs.
The document proposes a Twitter strategy for TEDxSJU to connect with a larger audience and increase awareness of their 2013 event. The strategy involves linking all social media accounts, creating buzz by sharing relevant content, attracting followers by following others and retweeting engaging content, staying updated by tweeting regularly about DIY ideas and stories, and keeping the audience engaged with slightly off-topic discussions. The goal is to create value for followers and a friendly atmosphere by getting to know the audience better in order to generate more interest in TEDxSJU 2013.
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social media to lead them to take meaningful action. With
a focus on Facebook, Twitter, and LinkedIn, we’ll discuss
best practices for using the different tools available
to foster communication internally and externally,
showcase what real differences Rotary makes in people’s
lives, keep in touch and build relationships with alumni
and media, crowdsource funding, and more.
The document discusses Twitter and provides tips for non-profits using Twitter. It begins with an overview of Twitter, explaining what it is and common Twitter terminology. It then discusses how Twitter can be used by non-profits for purposes like building their brand, fundraising, gathering support, and listening. The document also provides tips on creating an effective Twitter profile, engaging followers through replies and retweets, and maintaining a Twitter presence. It emphasizes that Twitter should not be used solely for self-promotion and should provide value to followers.
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The document provides an overview of how modern businesses market themselves using modern marketing techniques. It discusses business models, value propositions, customers and competitors. It then covers various marketing and engagement channels including inbound marketing techniques like websites, blogs, SEO and social media. It also discusses outbound marketing techniques like events, webinars and telemarketing. The document proposes developing a comprehensive marketing plan that includes goals, tasks, calendars and progress reviews to optimize modern marketing efforts.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
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7. WHY to improve online presence?
- Attract new and retain existing members.
Introduce more people to the value of
Toastmasters
Improve the value for the members
- Create more interaction between the clubs
- Marketing
Toastmasters International
Toastmasters Belgium
Toastmasters Club
8. Why grow the number of members?
•Make Belgium a better place
•Greater representation of Toastmasters
•Greater financial resources
•More helping hands
9. Why grow the number of members?
•Diversity = Learning
•More enthusiasm
•The Distinguished Club Program (DCP)
• Membership - Education – Training – Administration
• 7: Four new members
• 8: Four more new members
• And: 20 members or growth 5 new
14. http://support.toastmastersclubs.org
The advantages of Free ToastHost
Webhost specifically for Toastmasters
Easy-to-use web-based software
Maintained and supported by a group of
Toastmasters
Free - there is no-cost for this service!
Good Support forum
16. The goal of a club website
Information for members
Attract new members
• Inform on toastmasters
• Valuable content on public speaking & Leadership
• Testimonials
http://support.toastmastersclubs.org
19. Content Club Website
•The club name
•Accurate contact phone number
•What is Toastmasters?
•The features and benefits of TM
•The mission and purpose of the club
20. Content Club Website
• Meeting time and location
• Information, Pictures, Video
• Meet our members
• Testimonials (Social Proof)
• Link to the district website.
• Link to the Toastmasters Int. website
21. Where to find info and help?
•The Distinguished Club Program (DCP)
http://www.toastmasters.org/1111_DCP
•Free ToastHost
http://support.toastmastersclubs.org
•Toastmasters International Office Resources
http://www.toastmasters.org/Members/OfficerResources
•Toastmasters District 25 Resources
http://www.d25toastmasters.org/resources/
21
25. www.toastmasters.org
INTRODUCTION
Why are Social Media so popular?
• Staying in touch with family and friends from anywhere
• Connecting to others with shared hobbies or interests
• Curiosity: see what others are doing
• Interactive
• Fun!
26. www.toastmasters.org
INTRODUCTION
Social Media is a perfect platform for promoting Toastmasters
• Show people what your club does
• Make it more real
• Encourage prospective members to attend a meeting
• Get in direct contact with members and prospective members
It doesn’t cost money, only TIME
34. www.toastmasters.org
CHANNELS: Twitter
Microblogging service that enables its users to send and read text-
based messages of up to 140 characters, known as "tweets". [Link]
• Follow users / be followed
• Talk about one idea
• Refer to website or article
• Answer short questions
• Specific functionality:
• @: refer to another account
• # : hashtag: easier to search for a topic
• Retweet: post another tweet to your account
• Reply
35. www.toastmasters.org
CONTENT
• Link to meeting agenda [Link]
• Meeting minutes [Link]
• Pictures [Link]
• Inspirational quotes [Link]
• Public speaking tips
• Text [Link]
• Video’s [Link]
• Check-in [Link]
• Start topics [Link]
36. www.toastmasters.org
GENERAL POINTS OF ATTENTION
• Privacy
• Ask people before posting pictures or mentionning their names
• House style & branding
• Club is part of an international organisation
• Content
• Do’s: about Toastmasters, public speaking, leadership …
• Don’ts: politics, non-related topics
• Frequency
• Not too much: can be irritating
• Not too less: people will lose attention
Facebook: 2 – 3 x a week
37. www.toastmasters.org
CONCLUSION
• Many people are using Social Media
• Social media is an easy way to reach members & prospective
members instantly and engage them
• Focus on your audience
Connect website & Social Media
40. Connect Website & Social Media
Why?
• Create social proof on your website
•Website is Structured
•Create more visibility, Reach more people
•More (inter)-action on your page
41. Where to find info and help?
•Free ToastHost
http://support.toastmastersclubs.org
•Toastmasters International Office Resources
http://www.toastmasters.org/Members/OfficerResources
•Toastmasters District 25 Resources
http://www.d25toastmasters.org/resources/
•Facebook
https://developers.facebook.com/docs/plugins/
•Linkedin
http://developer.linkedin.com/plugins
•Twitter
https://dev.twitter.com/docs/embedded-timelines
41
42. What is next?
ACTION!
Online Presence & Social Media is a good idea for all
Belgian clubs …
… so improve the webpresence of your club
… use the available resources
… share and interconnect
dedicated Facebook group
42