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iMedia October Breakthrough Summit: New Frontiers A: “The Death of Touch”
The document discusses the decline of physical media consumption, emphasizing the shift to digital platforms and the need for brands to adapt to consumers who are now constantly connected. It highlights the rapid growth of online video viewership and the decreasing time spent on traditional media formats like radio and newspapers. The integration of smart devices and streaming services signifies a major change in how consumers access and interact with content.
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iMedia October Breakthrough Summit: New Frontiers A: “The Death of Touch”
- 1. The Death ofTouch … and the End of Physicality Marc Ruxin Chief Innovation Officer, UM
- 3. People used tosearch for things with their hands (and eyes and noses)
- 4. …. LIKE MUSIC: RECORDSAND TAPES, AND EVENTUALLY CDS
- 5. “CD/Game Exchange, Cleveland Heights,Ohio (former location of, and formerly The Record Exchange) Formerly the Record Exchange on Coventry Road, Cleveland Heights, Ohio. I worked here as much as possible between 1984-1990.”
- 8.
- 9. THEY’RE NO LONGERA CAPTIVE AUDIENCE. THEY’RE A MOVING TARGET
- 15. … AND BOOKSTORES, USEDAND NEW
- 19. Environment and Backgrounds Veryearly stage of development!BRAND GRAPHICS Consumers are now open 24/7, So brands must follow.
- 20.
- 25.
- 26. One in fourhousehold watch TV programming on the Internet PC replacing the need for Premium Cable Netflix delivering TV programming directly to console/PC; 10 million subscribers today Online video viewership continues to increase year over year
- 27. Need video storeclerk slide Watching video on a ipad Netflix queue
- 31. In-Stat expects USshipments of Web- enabled devices that support TV to increase from 14.6 million this year to 83.4 million by 2014. Panasonic, Sharp and Samsung are shipping HD TVs that access services eg. YouTube, Picasa photo albums, online weather and stock tickers Netflix deal with LG Electronics Yahoo and Intel working with TV manufacturers on sets that come with widgets
- 34. … YOU USEDTO BE ABLE TO LEARN A LOT ABOUT PEOPLE BY STANDING IN FRONT OF GREAT WALLS
- 35.
- 36. Need wall foDVDs
- 43. … BUT ONTHE WEB YOU DON’T MAKE MISTAKES
- 49. ... A LESSERKNOWN CASE STUDY ABOUT IT SOMETIMES WORKS THESE DAYS
- 55. … LOTS OFEARNED STUFF
- 56. 1. Time spentlistening to the radio is down 150 hours (6 days) from 2003 levels 2. Newspaper reading is down about 2 days from 2003 3. Watching digital video is the fastest growing consumer activity, +16% YOY 4. Fifty-five minutes a day on Facebook 5. 20 hours of video uploaded to YouTube each minute 6. 50 million Tweets per day, 600 per second … JUST FOR CONTEXT